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-Shops of Downtown Holland (1995-1998), Board of Directors, Vice Chairman

-Principal Shopping District (PSD)  (1998-2004) Board of Directors, Vice Chairman, Chairman

-City of Holland, Parking Board  (2007-2010)

-Carpenter's House Outreach Church  (2001-2010), Vice President


Jack Groot is a consultant to the coffee industry in the US and worldwide. His work helps individuals create, open, improve and operate successful operations in the retail coffee industry.

Work experience

Jan 2007Present

Founder and Owner

Midwest Barista School (MBS)

MBS is a complete business training experience, run by successful operators, in a professional barista school. MBS trainers bring real-life systems, day-to-day operational experience, years of assisting a variety of coffee businesses, and the real value that decades of successful operation give.

Jan 2006Present

Monthly columnist and freelance writer

Specialty Coffee Retailer Magazine

Specialty Coffee Retailer is the premier monthly magazine to the coffee industry addressing coffee and tea retailers, coffee roasters, chain executives and store managers. Specialty Coffee Retailer provides practical information and business insight for the profitable operation of a coffeehouse, cart/ kiosk/drive-thru or teahouse.

Nov 1993Present

Founder and Owner

JP's Coffee

JP's Coffee and Espresso Bar offers a warm family friendly atmosphere with onsite bakery, free wifi, lots of seating, a large selection of whole bean coffee and loose leaf teas and great coffee and espresso drinks made by highly trained baristas.


The Classifieds

Jack's wife Tracy is an award winning author with starred reviews from Publisher's Weekly and Booklist. Her last book Madman won the Christy award for historical fiction. She is currently under contract with Tyndale Publishing House, the world's largest privately held Christian publisher.


Speaker & Educator

World Tea Expo

Speaker and Educator at the World Tea Expo, the largest trade show and conference in the world for premium tea and related products. 



Flavor616 Magazine

Flavor616 Magazine enthralls readers about the food, beer and wine scene here in West Michigan. 

May 2003Sep 2007


Rubyjuice Fruit and Smoothies

Created the Rubyjuice franchise from scratch. Sold to Cutting Edge Foods from Nashville TN.

May 2000Nov 2004


Rubyjuice Fruit and Smoothies

Created the retail smoothie concept Rubyjuice and built the first store in Holland, MI

Oct 1985Oct 1993

Material's Group

Prince Corporation

Material Handling, Shipping and Receiving.

May 1984Sep 1985


Guthries Diggs

Line cook at upscale restaurant



Amway Grand Plaza Hotel

Banquet steward, prep cook, room service cook

Sep 1980May 1983

Kitchen help

Ferris State University Rankin Center Cafeteria

Kitchen help, prep-work, cook

Aug 1978Jun 1980


Knightbridge Inn/Sand Dollar

Dishwasher, busser, line cook at fine dining resaurant


Franchise creation consultant
Created franchise system from scratch Sold franchised locations Sold regional franchise agreement Successfully sold franchise concept to Cutting Edge Foods
Smoothies and juicing
Created Rubyjuice, a retail juice and smoothie concept serving: California-style smoothies, fresh fruit, veggie and wheatgrass juicing Created all systems for creating and serving smoothies, fresh fruit and vegetable juicing and equipment maintenance. Educated and trained new franchisees in smoothie and juicing history, benefits, methods, nutritional values, customer service and complete store operation.
Public Speaking
  Multiple speaking engagements at Coffee Fest Invited to speak at local Rotary Club in Holland, MI  
Industry training tools
  Created Award Winning People Template CD and Stuff Template CD Created Barista Basics DVD Training Program Created Latte ArtDVD Training Program Created Coffee Flavor DVD video  
Coffee and espresso training
Has trained hundreds of perspective owners, current owners, managers and staffs of retail coffee ventures Has trained dozens of barista school classes at MBS Has trained dozens of clients and staff at client location Produced barista and latte art training DVDs Created, implemented and oversees JP's barista committee and barista training program
Management and management training
  15 plus years of retail management employment Hired and employed in excess of 700 employees Concurrently owned and operated multiple retail establishments  
Entrepreneurship and concept creation
  Created JP's Coffee & Espresso Bar Created Breakpoint, a coffee kiosk in major furniture company's world headquarters Created Rubyjuice Fruit and Smoothies Created the Rubyjuice franchise system Created On Track Coffee Consulting Created the Midwest Barista School  

Industry Products




Ferris State University

High School Diploma

Calvin Christian High School


SCAA Lead Instructor

SCAA (Specialty Coffee Association of America)

SCAA Certified United States Barista Judge

SCAA (Specialty Coffee Association of America)

Research Advisory Panel

Restaurant Business Magazine

Product Evaluation Panel

Restaurants and Institutions Magazine

Leadership Academy

American Express Financial Advisors

Brewing Techniques - How to Create the Perfect Cup

Specialty Coffee Association of America

Complete Espresso Lab

Specialty Coffee Association of America


Kent Intermediate School District

Applied Foodservice Sanitation

The National Institute for the Foodservice Industry

Food Service Sanitation Training Program

State of Michigan Department of Public Health

SCAA Certified Regional Barista Judge

Specialty Coffee Association of America