Other Work Experience

FFWD Brands

Chicago, IL

PR/Social Media Manager

March 2010 – April 2010

Global Spectrum

Coral Gables, FL

Box Office Associate

October 2004 – May 2005

Students of America, Inc.

Boynton Beach, FL

Outside Account Manager

August 2004 – January 2005

Kane County Cougars Baseball

Geneva, IL

Intern Staff for Front Office

May 2004 – August 2004

Unv. of Miami Men’s Basketball

Coral Gables, FL

Head Student Manager

August 2002 – May 2004

Volunteer Activities

JCC Maccabi Chicago

Board Member

Marketing/Publicity Chair

Athletic Coach

November 2005 – September 2011

Developed and implemented annual strategic public relations and social media program targeting area schools, synagogues, youth groups, community members and local media. Coached, trained and motivated team of athletes.

Buffalo Grove Youth Commission

Chairman / Commissioner

August 2000 – August 2002

Personal Honors & Awards

  • JCC Maccabi Chicago Coach of the Year (2009)
  • Golden Key International Honour Society (2004)
  • Gamma Sigma Alpha Greek National Honor Society (2003)
  • National Society of Collegiate Scholars (2003)
  • Sigma Alpha Mu Fraternity Young Scholars Award (2003)
  • Alpha Lambda Delta National Freshman Honor Society (2003)
  • B’nai B’rith Sports Lodge Award Recipient (2002)
  • Cook County Sheriff's Youth Services Medal of Honor (2001)

Career Profile

  • Confident, well-rounded and highly qualified executive with a proven record of achievement in developing and executing corporate marketing strategies, national public relations campaigns, and large-scale events to support business and sales objectives while staying within budgetary guidelines. 
  • Extensive experience launching, integrating and optimizing emerging technologies, including e-commerce solutions, CRM applications, social networking platforms, and email marketing services. 

  • Outstanding analytical, organizational, managerial, and interpersonal communications skills.
  • Strong work ethic and entrepreneurial spirit.

Core Competencies:

  • Strategy Development & Idea Generation
  • CRM Implementation & Data Analytics
  • Budget Creation & Fiscal Responsibility
  • Media Relations & Public Affairs
  • Online & Email Marketing
  • E-Commerce & Catalog Management
  • Lead Generation & Promotional Campaigns
  • Tradeshow & Event Management
  • Social Media & Emerging Technologies
  • Copywriting, Editing & Design

Computer & Technical Skills

  • Office Software, including Word, Excel, PowerPoint, Outlook, and Access
  • Graphic Design Software, including Illustrator, PhotoShop, and InDesign
  • Email Marketing Services, including Constant Contact, Vertical Response, Silverpop, and Listrak
  • E-commerce and Web Platforms, including Magento, WordPress, FrontPage, and basic HTML
  • CRM Applications, including Salesforce and ACT!
  • KPIs and Web Analytics, including Google Analytics
  • Social Media Platforms and Aggregators, including Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, and HootSuite
  • Project Management and Collaboration Tools, including Google Drive, SmartSheet, BaseCamp, and JIRA
  • Search Engine Optimization and Search Engine Marketing

Work History

Work History
Mar 2012 - May 2013

Marketing Manager

Club Colors Buyers LLC

Led overall brand management, marketing communications strategy, and e-commerce solutions for both corporate and collegiate division. Launched new customer programs and created targeted marketing campaigns based on events calendar to drive incremental revenue and improve customer retention. Managed marketing team that produced all print and online collateral, including promotional flyers, brochures, sales kits, presentations, and tradeshow materials. Partnering with key industry suppliers to identify, define and disseminate product promotions to drive revenue. Executed annual tradeshow marketing strategy, including pre- and post-event promotion, publicity and data management. Enhanced Club Colors' online marketing efforts for its websites and social media platforms by providing prompt and relevant information for customers. Key accomplishments and honors included:

  • Launched updated corporate website, e-commerce solution, and visual brand identity to better position and differentiate the company within the crowded promotional products industry.
  • Managed and maintained new Magento e-commerce platform, including launching 100+ hosted web stores for customers that has driven a 50% increase in year-over-year sales in Q1 2013 and are expected to drive more than $1 million in sales in 2013.
  • Integrated Listrak email marketing solutions, including modal acquisition, triggered email campaigns, and shopping cart abandonment programs that led to increases in opt-in subscriptions, email deliverability, click-through, and e-commerce conversion rates.
  • Partnered with sales team to provide strategic marketing and web support to bring on new corporate programs including a Fortune 1000 account and several mid-size manufacturing accounts, and two large affinity partnerships with Schaumburg Business Association and Land Improvement Contractors of America. Estimated revenue from these new programs is $3-$5 million over the next 12 months.
  • Developed and executed PR strategy that led to earned media impressions as well as several awards & recognition from industry groups and publications, including:
    • ASI Counselor Magazine's Best Places to Work (2012)
    • PPAI PPB Magazine's Greatest Companies to Work For (2013) 
Apr 2010 - Jan 2012

National Gift Card Corporation

Vice President of Marketing (May 2011  –  January 2012)

Director of Marketing (April 2010  –  May 2011)

Developed, managed and executed annual strategic marketing and communications plan that spanned across all communication media and reached appropriate target audiences, based upon specific performance goals. Worked in conjunction with outside agencies and consultants to manage and produce materials to create a cohesive image and message for print and online communications vehicles. Maintained brand identity and integrity for company and its partners. Provided strategic leadership for company overall as it developed and integrated new sales, marketing, and operational technologies and procedures. Evaluated the success of various strategies and provided and implemented recommendations for improvement. Key accomplishments and honors included:

  • Drove the development and implementation of marketing strategies that resulted in consistent sales increases, in a relatively flat growth industry. During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole. 
  • Directed design, development, testing and subsequent rollout of company's Salesforce CRM system, resulting in improved efficiency and accelerated sales growth and profitability. This growth resulted first profitable business year in company history.
  • Increased relevance and customer engagement by integrating an on-demand digital marketing platform to create, automate, and deliver key messaging to support sales efforts. 
  • Pioneered and launched NGCecodes, the company's proprietary digital gift card platform, which resulted in new business opportunities and expansion of services to new and existing customers.
  • Employed online best practices to improve S.E.O. Professional Certified Standard Score by 180% over 12 month period, resulting in nearly 100% increase in website traffic and online leads generated
  • Honored with numerous Awards & Recognition from industry groups and publications, including:
    • Inc Magazine's Inc. 500|5000 - Ranked #1053 (2010); Ranked #1340 (2011)
    • Crain's Chicago Business FastFifty - Ranked #10 (2011)
    • INCENTIVE Magazine's Platinum Partner Award - Winner, Gift Card Reseller Category (2010; 2011) 
    • ASI Counselor Magazine's Best Places to Work - #17 Overall; #7 Supplier (2011)
Nov 2006 - Feb 2010

KemperSports/KemperLesnik

Account Executive (November 2007 – February 2010)

Event & Operations Manager, The Art of Food & Wine Palm Desert (March 2008 – March 2009)

Assistant Account Executive (November 2006 – November 2007)

Developed, planned and executed dynamic public relations programs for agency’s technology and financial clients, including Forsythe Technology, Association for Corporate Growth Chicago (ACG Chicago) and Capsim Management Simulations. Assisted in management of all aspects of marketing/advertising, operations, sponsorship sales and on-site activation for The Art of Food & Wine Palm Desert. Wrote, edited and designed KemperSports’ quarterly corporate newsletter and KemperLesnik’s monthly agency e-newsletter. Aided in development, creation and implementation of KLive™, a proprietary social media approach that instills an organizational focus on online social societies. Key accomplishments and honors included:

  • Yielded print and online media impressions in excess of 70 million during yearlong PR campaign for ACG Chicago, including the successful promotion of its Capital Connection that generated articles in AP, Bloomberg, BusinessWeek, Chicago Tribune, Crain’s Chicago Business, Dow Jones and Reuters
  • Generated prominent news coverage for Capsim Management Simulations and its patent-pending products in first tier educational publications including Campus Technology, BizEd, Talent Management, Talent Management’s Assessment Perspectives and Training Magazine’s Inside Training
  • Increased 2008 Art of Food & Wine Palm Desert cash ticket sales by nearly 20% and total attendance by nearly 30% over prior year
  • Generated 30% of all sponsorship cash revenue and 16% of all sponsorship trade revenues for 2008 Art of Food & Wine Palm Desert
  • Built a community of fans and followers for KemperLesnik utilizing various social media tools including twitter, facebook, LinkedIn, social share tools, blogs and message boards, and began positive online discussions directly with current and prospective new business contacts
  • Recipient of 2008 KemperSports Par Club Award for exceeding budgetary objectives for The Art of Food & Wine Palm Desert and its $1.9 million budget
  • Honored with Publicity Club of Chicago Golden Trumpet in Special Events/Observances category for work on 2008 Art of Food & Wine Palm Desert and Silver Trumpet in Newsletters/Magazines category for work on Inside the Ropes
Jun 2005 - Nov 2006

THG - The Hospitality Group

Senior Global Account Executive (September 2005 – November 2006)

Account Executive (June 2005 – September 2005)

Researched leads, cold called prospective Fortune 1000 clients and sold corporate sports hospitality packaged to premier international sporting events. Key accomplishments and honors included:

  • Generated more than $500,000 in new business contracts with clients including Motorola, Hewlett Packard, Kellogg’s and Lexmark, by developing strong customer rapport, identifying opportunities and selling products from inventory
  • Helped create and launch Extreme Sports division, providing an increase in sales by identifying a product that other competitors overlooked
  • Ranked amongst top 20% of 100+ sales staff and top 5% among peers with equal responsibility
  • Promoted after first four months and $150,000+ in sales
  • Assisted Sales Manager with recruiting, hiring, and training five new sales professionals

Education

Education
Aug 2002 - May 2005

Bachelor of Business Administration

University of Miami

Major in Marketing, Minor in Sports Administration

Graduated cum laude

Activities/Societies: Sigma Alpha Mu Fraternity (2002-2005); NCAA Mens' Basketball Student Manager (2002-2004); Golden Key International Honour Society (2004); Gamma Sigma Alpha Greek National Honor Society (2003); National Society of Collegiate Scholars (2003); Sigma Alpha Mu Fraternity Young Scholars Award (2003); Alpha Lambda Delta National Freshman Honor Society (2003)

Aug 1998 - May 2002

Buffalo Grove High School

Activities/Societies: Track & Field (3 years), Cross Country (2 years); Soccer (2 years); Baseball (1 year); Basketball Student Manager (4 years); Accounting Club; Student Class Council; Honors Society

Additional Notes: State Qualifier/Sectional Champions/Conference Champions, Track & Field (2002); B’nai B’rith Sports Lodge Award Recipient (2002); Cook County Sheriff's Youth Services Medal of Honor (2001)

Portfolio

References

References

Gretchen Kihm-Stegall

Former marketing/sales consultant with National Gift Card (2010-2012)

Cris Tase

Former supervisor at Club Colors (2012-2013)

Adam Van Witzenburg

Former supervisor at National Gift Card (2010-2012)

Amy Harris

Former event director of The Art of Food & Wine Palm Desert for KemperSports (2008-2009)

Amy Littleton

Former supervisor at KemperSports/KemperLesnik (2006-2010)