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“A Strategic Thinker who knows how to Execute”. Entrepreneurial spirit and pragmatic approach complement diverse technical knowledge; consistent yet driven work ethic to achieve and exceed personal goals, and to help others achieve or exceed theirs. Results-oriented, technically proficient Senior Product Development, Marketing, and Strategic Planning professional with proven leadership, relationship building, and team management skills. Passionate and patient motivator with history of building and leading teams and individuals to achieve measurable results in emerging and established organizations. Thank you for your interest. Over the past 12 years in the information storage industry I have held a variety of roles on both the vendor and analyst/consultant sides of the market. These include senior-level marketing, strategic planning, and product development positions at start-up, emerging, and world-class corporations as well as being one of the most-often-quoted analysts in the industry. I balance an innovative and entrepreneurial spirit with a pragmatic and proven approach and strive to maintain a fair and balanced perspective at all times. My contact information may be found above, or you can reach me at 774.276.1539, my mobile phone.

Work experience

Apr 2010Present

Director, Strategic & Solutions Marketing

Hitachi Data Systems
The Strategic Marketing role compliments the day-to-day activities of the WW tactical marketing teams by taking a long-term view from the perspective of customers, competitors, and the overall market, and taking into consideration the entire HDS product, solution, and services portfolio and capabilities. The Solutions Marketing focus will be on developing and delivering cross-product portfolio marketing plans, messaging, customer value propositions and overall go-to-market support for key Infrastructure, Industry, and Application Solution areas. .
Sep 2009Apr 2010

Strategic Marketing Principal

Hitachi Data Systems
Reporting to the VP of WW Product and Competitive Marketing, I will be helping to develop, articulate, and communicate overall strategy and positioning, value proposition, and competitive differentiators for key initiatives at HDS. More details to come!
Nov 2008Sep 2009

Senior Manager, Data ONTAP Product Management

* Lead Product Management owner for Data ONTAP, NetApp's core Operating System * Develop, drive, and execute the overall strategic direction and roadmap for Data ONTAP * Responsible for managing successful, timely, and high-quality releases of Data ONTAP * Coordinate and lead cross-functional engineering and product management discussions across multiple business units and teams to ensure alignment of product features and engineering resources
Mar 2006Nov 2008

Senior Product Manager, SAN Business Unit

* Responsible for developing and driving Data ONTAP product roadmap for NetApp's SAN Solutions. * Represented SAN business unit in all inter-BU venues, and led cross-functional engineering and product management discussions to ensure alignment of priorities and features * Developed strategic vision and roadmap for next-generation Scalable SAN solutions and served as lead evangelist for same
Jan 2004Jun 2005

Senior Analyst

Enterprise Strategy Group
Recognized as one of the “sharpest minds” in the information storage analyst community while leading ESG’s expansion and growth into new markets. * Recognized as industry expert in emerging fields including Regulatory Compliance, Records Management, Email archiving, Information Lifecycle Management, and Data Protection * Sought-after and experienced public speaker; consistently invited to deliver keynote presentations at leading storage & information management industry and vendor-sponsored events. * Responsible for managing all analyst services for 50+ clients (technology vendors & VCs) * Personal revenue contribution = 15-20% of annual ESG revenues; Indirect revenue contribution = 35-75% of annual ESG revenues. * 2nd most profitable ESG analyst ($/billable hour) for 2 consecutive years.
Jan 2002Jun 2004

Research Director / Senior Research Analyst

Enterprise Strategy Group
* Personally developed & launched ESG Research practice managing all aspects of multi- vendor/multi-client studies. * Produced profitable, innovative, & differentiated reports that quickly established ESG's Research practice as a thought-leader in the highly competitive quantitative research segment.
Oct 2000Apr 2001

Director, Service Provider Marketing

* Launched industry-leading global partner program while leading Business Development Consulting, & Marketing activities for a $500M global business unit * Developed & executed global EMC strategy for Service Provider channel partner program. Led a direct team of 4, and a virtual team of 25 – 40. * Led joint sales, business development, and marketing activities with partner’s Executive teams. * Daily interaction with Executives & senior management; experienced negotiator. * Developed all Strategic & Tactical plans including business development, market analysis, TCO & ROI tools, & go-to-market campaigns. * Succeeded at building businesses, leading teams, delivering results in high-pressure, high-performing environments.
Oct 1999Oct 2000

Director of Planning & Operations, Product Marketing

* Led departmental operations while guiding transition of DG employees through acquisition * Managed EMC hardware & software product roadmap & lifecycle for 35 products. * Personally responsible for daily operations for 95-person department, including $20M budget. * Directed all recruiting, budgetary, personal development, & compensation metrics for department. * Created & delivered innovative product development & sales reports for entire product family to stimulate increased margin & revenue results.
Jul 1998Oct 1999

Manager, Competitive Marketing & Strategic Marketing

Data General
* Selected as member of Executive team, CLARiiON’s Strategic Operating Committee (SOC) in driving new product development, analyzing market trends & competitive threats. * Recognized as storage industry “Thought Leader”, responsible for developing & distributing all competitive intelligence to Worldwide direct & channel sales teams. * Directed development, design, & launch of corporate Intranet to improve distribution & effectiveness of competitive intelligence collateral to global sales force. * Assisted Director of Strategic Planning in roadmap development, new product introductions, strategic & market analyses, market requirements, & technology research. * Developed & authored monthly newsletter on competitive vendors & information storage market to increase sales’ awareness & effectiveness. * Personal leadership improved sales’ effectiveness & win/loss ratios throughout $500M business unit


Santosh Rao

"Pete is a shining example of what an ideal PM ought to be. But that's because he's much more than a PM really. He's done it all. He can wear the hat of an analyst, PM, competitive analyst, strategy person, release management, marketing hat. He has done it all and excelled in all of those. He's left behind many ex-colleagues most of whom wish he was still working with them. Excellent strategizer balanced with pragmatic planning all while working smoothly across cross-functional orgs spanning engineering, PM, senior execs, release management. His verbal, written and visual communication are best of breed. If you're fortunate enough to have Pete work for or with you, enjoy the experience and keep him as long as you can. He brings immense sustained value to any org he works for. I hope we will get to work together again.” October 25, 2009

Greg Keller

“Peter is a highly-motivated, thorough, and intellectual storage product manager. He has an excellent understanding of customer usage models, and coupled with his strategic focus and business sense, can be counted to make well thought-out decisions. He is great to work with, has an excellent sense of humor, and a strong willingness to learn.” 

September 29, 2009

Jay Subramanian

“Peter is very articulate and is an excellent communicator. He can take a complex problem and decompose into a set of executable paradigms. He has extensive background in the storage industry, brings exceptional value and can make a difference.” 

September 27, 2009

Shane O'Neill

“Time and again Peter's thoughtful analysis helped give my articles the proper perspective. His knowledge of both the technical and business aspects of the storage industry runs deep, and he's an engaging guy, easy to talk to and easy to like.” 

March 9, 2008

Monika Doshi

“Peter is a clear thinker and articulate in his communication. He provides a great balance of strategic insights and operational execution to drive key agenda at hand. I would definitely recommend him as a results oriented contributor who would make a significant impact to any organization.” 

September 10, 2009

Jason Knadler

“Peter was a pleasure to work with over the years. While at ESG, Peter engaged with our company on several consulting and analyst engagements. His knowledge of the industry, and of technology in general, was instrumental in advising us on strategy decisions, new product development and marketing tactics.” 

March 11, 2008



B Arch

Roger Williams University