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Work experience

Mar 2001Present

Strategic Key Account Manager

ABB Switzerland

Responsible for the most important accounts of the unit , focus on EPCs( Engineering, procurement and construction companies ) in China, Japan, South Korea and Europe .

Global co-ordination of the different units inside ABB - Utility Communications.

Increse coverage and order intake of this sales channel by more than 300% .

Aug 1997Apr 2001

Broad Band solutions Sales Manager

ABB Switzerland

Sales and marketing of High Capacity systems for electrical utilities in Latin America.

Support to other regions ( especially Africa ).

Internal training program .

Tender preparation and negotiation of one of the biggest contract in the Unit ( including different technologies ).

Nov 1994Jul 1997

Utility Communications Dept. Manager

ABB Argentina

Expatriate of ABB Switzerland.

Increase of sales volume in more than 25%.

Build up of local unit in order to create capabilities for sales and project execution.

Feb 1989Oct 1994

Sales Manager Latinamerica

ABB Infocom

Introduction of new equipment in more than 5 countries.

Penetration of 3 new countries.

Feb 1980Jan 1989

Telecommunications dept. Manager

Interconexion Electrica S.A. ISA

Lead of team responsible for design, preparation of specifications, evaluation of tenders, project execution related to the telecommunications system. The team included 6 engineers.

Implementation of the largest microwave network of the company and first optical links.


Aug 1985Jul 1986

Rheinisch-Westfälischen T. Hochschule Aachen
Aug 1981Jul 1982

Universidad Politecnica Madrid
Jan 1975Dec 1979

Electronic Engineer

Universidad P. Bolivariana


Leadership and coaching ot teams
Direct management of engineering ,business development ,marketing and sales groups.
Sales and Marketing
Sales and Marketing of complex systems including diverse sales channels and commercial , financing and technical solutions. Establish and management of sales strategy , final negotiations and project execution.
Business development
Preparation and full responsible for implementation of strategy, actions, marketing and communications plans, including lead of development team.    
Multicultural experience
Multicultural training iand long working experience with Asian, European, Latin American  and Arab partners.

News 2010

News 2009

Business partners

Regions covered

News 2011

News 2012

Executive summary

Engineer with worldwide experience in sales, marketing and business development. Multicultural background. Management of cross-functional teams.

Personal Interests

Chinese, Jogging, dancing (Latin style) , Private pilot ( European license ).


Mother tongue : Spanish

Business level : English , German

Basic level : Chinese

Personal information

Nationality : Swiss and Colombian.

Married, two children.

Countries lived in : Colombia, Spain, Germany, Argentina, Switzerland.

Areas of expertise

Business development / Sales and Marketing .

High level technological products, services and complete projects.

Personal interest