Gustavo Chacon

Gustavo Chacon

Work experience

Work experience
Mar 2001 - Present

Strategic Key Account Manager

ABB Switzerland

Responsible for the most important accounts of the unit , focus on EPCs( Engineering, procurement and construction companies ) in China, Japan, South Korea and Europe .

Global co-ordination of the different units inside ABB - Utility Communications.

Increse coverage and order intake of this sales channel by more than 300% .

Aug 1997 - Apr 2001

Broad Band solutions Sales Manager

ABB Switzerland

Sales and marketing of High Capacity systems for electrical utilities in Latin America.

Support to other regions ( especially Africa ).

Internal training program .

Tender preparation and negotiation of one of the biggest contract in the Unit ( including different technologies ).

Nov 1994 - Jul 1997

Utility Communications Dept. Manager

ABB Argentina

Expatriate of ABB Switzerland.

Increase of sales volume in more than 25%.

Build up of local unit in order to create capabilities for sales and project execution.

Feb 1989 - Oct 1994

Sales Manager Latinamerica

ABB Infocom

Introduction of new equipment in more than 5 countries.

Penetration of 3 new countries.

Feb 1980 - Jan 1989

Telecommunications dept. Manager

Interconexion Electrica S.A. ISA

Lead of team responsible for design, preparation of specifications, evaluation of tenders, project execution related to the telecommunications system. The team included 6 engineers.

Implementation of the largest microwave network of the company and first optical links.


Aug 1985 - Jul 1986

Rheinisch-Westfälischen T. Hochschule Aachen
Aug 1981 - Jul 1982

Universidad Politecnica Madrid
Jan 1975 - Dec 1979

Electronic Engineer

Universidad P. Bolivariana



Leadership and coaching ot teams

Direct management of engineering ,business development ,marketing and sales groups.

Sales and Marketing

Sales and Marketing of complex systems including diverse sales channels and commercial , financing and technical solutions. Establish and management of sales strategy , final negotiations and project execution.

Business development

Preparation and full responsible for implementation of strategy, actions, marketing and communications plans, including lead of development team.    

Multicultural experience

Multicultural training iand long working experience with Asian, European, Latin American  and Arab partners.