Work History

Work History
Mar 2010 - Present

Creative Director / Partner

CREATIVE RESOURCES UNLIMITED

Assess needs, determine goals and develop creative solutions to make companies & organizations succeed.• Improved customer retention by 15% with enhanced content strategy and upgraded web copywriting within variousonline banking platforms for User Experience and Online Marketing Channel Groups at U.S. Bank.• Enhanced creative messaging, SEO tactics & landing page conversions by 25% for Imation portable storage line.• Developed social media strategy and TV ad concepts that led to victory for Minnesota State Representative.• Advanced new sales lead generation by 18% with internet marketing strategies for Oracle Software Consultancy.• Providing on-going marketing consulting for IncentiveApp.com & Bravo.com, start-up social marketing platforms.

Feb 2006 - Mar 2010

Associate Creative Director

DESIGNWRITE ADVERTISING

Creative direct response & web marketing agency focused on healthy lifestyle brands. Provides print & onlineadvertising, TV & radio, e-commerce, internet marketing, web content and copywriting solutions.Associate Creative DirectorResponsibilities included creative & design direction, copywriting, project management, daily agency leadership of 3designers along with fostering working relations with marketing & media sources.• Initiated lead generation campaign for Schwan’s Food Service to achieve break-through levels of online sales.Dubbed by sales force as Hot Doors campaign for its success at creating new, informed and motivated customers.• Drove messaging and content strategy for The Sleep Number Bed’s loyalty program that drove over $1 million inadditional accessory product sales and generated over 2,500 new online referrals for three consecutive years.• Created content messaging strategy for Coolibar which advanced their Web brand from functional to fashionable,increasing sales 20% to 30% across two years.• Won seven major sales channel accounts in the sleep wellness category by launching start-up PureNight brand withwebsite content strategy and e-tailer marketing sales kit.Recipient of two American Graphic Design Awards, and a Davey Award for Small Business Marketing Success

Feb 2006 - Apr 1999

Creative Marketing Account Executive

THOMSON REUTERS

Leading source of business & compliance information for web-based legal, accounting & financial professionals.Creative Marketing Account Executive (2004 to 2006)Promoted due to strong performance to account management team which accepted accountability of 75 dotted-linecreative group reports. Managed client relationships, projects and vendors with $6 million operating budget.• Successfully directed five client groups encompassing brainstorming, strategic planning, project management &budgeting by delivering high impact advertising, integrated marketing, loyalty and promotional campaigns.• Spearheaded “Beyond Face Value” internet marketing campaign with Larsen Design that led to highly successfulbrand launch of new online public records business unit, resulted in 65% market share improvement.• Initiated and implemented department–wide peer recognition event reaching 70% participation.Senior Copywriter (1999 to 2004)Recruited to A-Team of Creative Group. Collaborated with Senior Executives to develop high-profile campaigns.• Achieved 12% response from FindLaw lead generation campaign that expanded new online business contacts andsales opportunities for this newly launched brand offering internet marketing for attorneys.• Conceived sales presentation tool for Enterprise Solutions Software & Information System that captured industryattention for web-based content solution and led to three $1 million deals within 90 days.• Pioneered Creative Group’s first-ever Black Box Awards acknowledging excellence across the entire department andculminating with record level activation and an interactive celebration presentation.Presented with three ARC Awards from Minnesota Direct Marketing Association

Skills

Skills

Content Marketing

      I craft compelling messages to garner attention online. With my process, strategic insights, smart writing capabilities and Web know-how, I can create pull for your brand.   It's all about creating an inbound sales funnel with interesting and relevant content like white papers, case studies, press releases and blog posts.     Contact me at patzloff@me.com to see my content marketing portfolio.  

Education

Education

Advanced Concepting

ADVERTISING CENTER OF LA

University of Minnesota School of Journalism