Objective

A professional opportunity in that to perform as coordinator in advertising management and marketing set up.

Summary

Educational Background

Marketing at communications as the major with the fundamental knowledge of Consumer Orientation as well as Sales & Advertising.

Professional Excellence Summary

  • Have thorough knowledge regarding mass communications with the essence of consumer associations.
  • Have adequate knowledge regarding marketing and sales support.
  • Done extensive Researches on various features of advertising and promotions.
  • Have over 4years of experience and the capacity to adopt new concepts with due responsibilities.

Work History

Work History

Marketing Coordinator

Baja Inn Hotels

2004-2007: Worked as the Marketing Coordinator for the  Baja Inn Hotels with the following responsibility

  • Developed a corporate image for VIP Travel Agencies: This includes corporate stationery, promotion, advertising in newspapers, radio promotion, sending out mass mailings.
  • Publicity Campaign "Escape from hot flashes" a campaign was developed market Mexicali which consisted of a special promotion to families from that region, was prescribed in newspapers and magazines of that city, made contact, listing and monitoring until measure the results, some families gave testimony which was published in the website.
  • Publicity Campaign in mexico-American canal: We developed a television campaign for San Diego channel which consisted of positioning the brand and the location of the hotels in Tijuana and Ensenada giving focus to the quality of service and amenities a 4-star hotel.
  • Design, coordination and logistics Baja Inn 5K Race: There were two races, which are publicly traded, souvenirs, shirts, numbers runners, media promotions, press releases in coordination with local sports institutions and government, stroke distribution of track and supporting equipment, gift certificates.
  • Baja Inn Club Card: We implemented a program in which the customer could earn points through a magnetic card, the advertising concept, the mechanics of points, card issuance.
  • Distinguished Guest Card: We implemented a program of courtesies to frequent customers.

Marketing Coordinator

SYPTEL

2007-2008 Worked as the Marketing Coordinator for the SYPTEL in Tijuana with the following responsibilities

  • We developed a new corporate identity for 2007-2008, based on a technological concept, including: corporate stationery and advertising material.
  • Launched an advertising campaign on TV Azteca, the evening news broadcast. Guidelines advertising, creation of promotional video, call monitoring, sales records and measuring devices.
  • Participation in Golf Tournament Country Club: We developed an advertising concept, conducted a press release which was delivered formally to the media. The placement of stands, coordination of the sales force, monitoring the event, responsible for materials and equipment used, registration of prospectuses and monitoring.
  • Support sales force: A plan Support sales which was to use electronic and print media (newspapers and magazines) to promote new products and services company.
  • Monitoring and comparison to the competition: We implemented a Mystery Shop, monitoring of promotions and offers, were defined forces and weaknesses of the competition, plans were developed for the promotion and more attractive offers to customers.

Marketing Coordinator

Studio Grafico

2008-2010  Work as the Advertising Coordinator for the Studio Grafico in Tijuana with the following responsibilities.

  • Prospecting, Labor, Sales and Closing Sales.
  • Coordination of promotional and exhibit equipment POP (loudspeakers, Stands, POP Material).
  • Development of advertising campaigns on radio, TV, Newspapers, Media electronic, Internet, Printing.
  • Implementation of programs to reduce printing costs.
  • Media Attention: Channeling with key media based on market niche hearing, in addition to quotes, negotiations, exchanges and partnerships.
  • Coordination of events: Planning and logistics of events, expos and presentations building promotional concepts, assembly stands, souvenir distribution sales team, prospects introductory speech, creation of databases.
  • Advice to different business to define its corporate image: Logo design, Slogan, Corporate stationery.
  • Design, Planning and Implementation of Ad Campaigns: Creating concepts Based on customer need to implement a proper advertising campaign with measurement mechanisms.

Education

Education
2005 - 2007

Marketing

UNIVER

Skills

Skills

Computer programs

Practiced Graphics Tools: Macromedia Flash, Macromedia Fireworks, Adobe Photoshop, Adobe PageMaker, Adobe Illustrator, Macromedia Dream Weaver. Practiced Office Package: Microsoft Word, Microsoft Excel, Microsoft Access, Microsoft PowerPoint, Microsoft Outlook Express. Practiced Operating Systems: Windows XP, Windows Vista, Mac OS.   Web Tools: HTML/CSS, PHP Basics