- Las Vegas US-NV
- [email protected]
Professional marketinmg executive with extensive record of success. Multidimensional thinker with ability to readily master new challenges, resolve conflict, and consistency exceed corporate objectives by thorough analysis and constant review of activities. Computer literate in all MS-Office programs.
·Management - Solid background in planning and executing strategic marketing plans and developing quantitative and qualitative metrics to determine effectiveness of programs. Hands-on manager with highly developed negotiation skills and experience in cultivating strong relationships and strategic business partners. Executive-level budget administration and financial management.
·Marketing - Proven ability to recognize and capitalize on market trends and assume responsibility for strategic planning, market research, forecasting, and target customer market segments. Broad knowledge of marketing disciplines, including business development, advertising, promotion, direct marketing, customer retention and acquisition, marketing communications, public, client, vendor and media relations, media planning, creative direction, the Internet, e-commerce and new media, collateral materials management, print production processes, distribution channels, and more. Entertainment background provides insights into maximizing opportunities.
·Team Building & Staff supervision – Strong team leader with extensive experience in developing talent and motivating personnel to reach beyond their expectations.
·Communication – Experienced communicator with well-developed presentation and negotiation skills. Able to develop productive relationships with colleagues, staff at all levels, and strategic partners.
Responsible for marketing strategies to increase players club membership, casino revenues, and occupancy at company's three casinos from the tour and travel and motorcoach segment; Strategic planning; Advertising; Database exploitation; PR and Media planning; Players Club strategies for retention and acquisition;Liaison with strategic partners; Creative direction; Promotions; Special events; Staff supervision; Negotiations; Budget administration; etc. [Increased one segment of business 52% in two years ]
Liaison with all Nevada hotel/casinos for casino sportsbook marketing and special events; Responsible for overseeing all corporate marketing, advertising, brand identity, communications; Customer retention and acquisition; Liaison with strategic partnerships and with agency of record; Exploiting ancillary marketing and promotion opportunities; Strategic planning; Creative direction for materials; Staff supervision; Public, media and trade/client relations; Events; Budget administration; etc. [Increased sales of gaming services 28% in one year ]
Responsible for overseeing all corporate marketing, advertising, brand identity, communications, and property collaterals; Website management; Liaison with all strategic partnerships and with agency of record; Exploiting ancillary marketing and promotion opportunities to increase casino revenues; Planning for any and all media and other opportunities; Strategic planning; Creative direction; Special events; Staff supervision; Budget administration; etc
All corporate marketing ; Negotiations with strategic partners and alliances; Customer retention and acquisition; Brand management; Agency supervision; Collateral materials supervision; Promotions; Special events; Budget administration, etc. (HSMAI (Hospitality Sales & Marketing Association) and American Graphic Design Awards 1997 & 1998 for excellence in marketing)
Provided a wide range of strategic marketing services to a variety of clients. [Sheraton Universal, Universal City Walk, Disney, ABC Radio, Paramount, HK Management, etc.]