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Positions of Responsibility

IIM, Calcutta

Member INCA, Initiative for Community Action

Developed a marketing template and identified corporate clients for an NGO at Bangalore

Member External Relations Cell,

The Cell is responsible for maintaining the brand image of the institute



Presided Mechanical Students Association, sole point of contact between administration and students

Set up ‘Business Design’ incubator, a nodal innovation centre in liaison with National Institute of Design

Organized a flagship technical symposium at NIT, Ahmedabad that saw the participation from 44 colleges

Organized a National Level Business case study contest, adjudged by professors from IIM Ahmedabad

Placement Representative, 2003-04

Recorded the highest placement ever for Mechanical department at NIT, Ahmedabad

Instrumental in getting 24 companies, the highest number of the companies ever to come on campus

Arranged 8 weeks industrial training for 36 students and 10 industrial visits to facilitate On-Job trainings

Competitive Exams

GMAT Score - 700

GRE Score - 1460


Sports -

Cricket and Tennis

Movies - by

Martin Scorsese, Mani Ratnam, Woody Allen, Michael Mann, Edward Zwick, Chris Nolan, Paul Greengrass, Tigmanshu Dhulia, Farhan Akhtar, Anurag kashyap, Oliver Stone, Yousef Chahine, Ridley Scott, Richard Linklater

Books - on

Existentialism, Geopolitics, Biographies etc.

Personalities - admire

M K Gandhi, Felix Dennis, Howard Hughes, Steve Jobs. Iqbal, Will Smith, Rahim

 Amateur in

Clay modelling and digitization of these models

Poetry esp Urdu couplets

Writing esp. screenwriting


An MBA from IIM Calcutta majoring in finance/strategy and a Gold Medallist in my undergrad Mechanical Engineering course, I works as a Strategy Consultant. The role spans across the lifecycle of a consultancy assignment i.e. pre-sales to project completion. I provide management consultation services with a focus on business turn around plans, strategic planning, and organisational design. Previous to this role, I worked for TVS Motors in Marketing & Sales as a Territory Manager. In this role, I managed dealer and institutional network including sales, service, spares and financial health advisory and provided industry-focused business solutions, new business acquisition, best practices, and client relationship management. Prior to this, I worked as Design Executive . Key achievements in this role included modelling of the first ever Digital Speedometer used in a TVS product (Apache RTR 160) and designing of styling parts of the first TVS two wheeler launched in Indonesia.

On a personal side, I indulge into clay modelling(of bikes on 1:1 scale) as and when time permits and also am a voracious reader primarily of non fiction books. 


Work experience

Jun 2009Dec 2009




Business Development -

Identify prospective clients, initiate contact and preparation of technical/financial proposals

Execution -

Devise solutions by understanding client’s business environment, client coordination and follow up

Job role spans across the lifecycle of a consultancy assignment i.e. pre-sales to project completion

Select Projects

Client - A global metal forming company headquartered at US

A business turnaround plan primarily based on operational improvement, select customer focus and geographic diversification along-with financial analysis and scenario building for target EBITDA value

Client - An engineering services outsourcing firm promoted by US based growth capital fund

Setting out a 3-year business plan for ongoing businesses which include strategy review, marketing plan, sales forecast, financial analysis and a detailed implementation roadmap with the goal of achieving a high valuation

Client - An automotive industry association, India

Proposal for setting up a National Automotive Institute to bridge the skill gaps in the industry based on the assessment of existing skill gaps across the value chain and estimation of the skill requirements for the next decade

Training Workshops

Client - A leading auto OEM, India

Conducted a training workshop for the sales managers on dealership profitability and working capital management


Develop an econometric model for forecasting sales of cars with an error margin of less than 2%

Develop an econometric model for forecasting sales of commercial vehicles with an error margin of less than 5%

Apr 2008Jun 2008

Summer Associate (Marketing)


Project Title

Develop a blueprint to strengthen brand equity in urban market of India - what, who and how?


Analysed Brand equity  reports in Japan, USA, Korea and India

Identified the equity to own based on normalized values of the drivers in India blades & razor market


Identified the immediate target group through Conversion Model analysis of 2248 respondents

Comparison of brand strength amongst customers of competition.


Development of various ideas/programs in liaison with the creative agency

Recommended an event, Campus+ -a simultaneous offline and online platform to cater to the target group

Dec 2005Jan 2007

Territory Manager

TVS Motor Company


Managing dealer and institutionalnetwork including sales, service, spares and financial health advisory

Maximizing profitability of dealers through effective working capital management

Managing inventory financing, loan disbursements and financial payouts of the dealers from banks


Managed a diverse product portfolio worth INR 40 million and territory market share of 12.5%

Led 7 dealerships, 25 sub-dealerships and institutional network spread across 6 districts of Gujarat state

15% growth in the sales of motorcycles in the territory, over the previous year

Recruited 10 personnel for a new dealership. Trained 60 personnel for dealership functions

Two dealers of the territory ranked amongst ‘Top 10 dealers of Gujarat’ in an independent automotive survey

Expanded channel network by opening 1 new dealership and 5 new sub-dealerships within one year

Jul 2004Nov 2005

Design Executive

TVS Motor Company


Product design and material selection of ‘styling and finish’ parts of two wheelers

Benchmarking of competitor products like Honda, Suzuki, Yamaha and others, to improve warranty


Modeled the first ever Digital Speedometer used in a TVS product (Apache RTR 160)

Designed and modeled styling parts of the first TVS two wheeler launched in Indonesia

Rated as Excellent Performer in the first performance appraisal and received promotion within 15 months

Appreciated by Vice President for excellent contribution to increase warranty of TVS motorcycles

Appreciated by GM (R&D) for improving durability by use of statistical tools (ANOVA, Weibull plots)


Certified practitioner of Jissen Dojo, a focused exercise to accomplish a phenomenal increase in productivity

Trained in Six sigma and statistical analysis using Minitab.

Trained in QC Story approach for problem solving