Matthew Babiarz

Matthew Babiarz

Work History

Work History
Apr 2010 - Present

Digital Strategist

Houghton Mifflin Harcourt - Corporate Affairs

Currently leading design teams through development and digital distribution of refreshed corporate brand. Driving internal and external social strategy for communication projects enterprise-wide.

  • Led design and development of new corporate website and internal blog.
  • Led effort to develop The Global Education Challenge, a social ideation competition focused on improving education.
  • Executed go-to-market strategy for new Facebook games: The Oregon Trail and Where in the World is Carmen Sandiego?.
Jul 2007 - Apr 2010

Digital Marketing Manager

Houghton Mifflin Harcourt - Education Group

Responsible for development of marketing programs to help reach sales goals through customer acquisition and retention.

  • Developed dynamic multi-channel e-mail marketing campaigns.
  • Led design of web and digital properties, including: microsites, email templates, and interactive interfaces.
  • Managed IT and product marketing teams through e-commerce merchandising overhaul and data-migration.
Jul 2008 - Jul 2009


Case-X LLC
  • Develop brand strategy, design and create all digital marketing assets.
  • Build website and conceptualize digital marketing strategy.
  • Create product presentations, print materials for events.
May 2005 - Jul 2007

E-Commerce Marketing Manager

CSN Stores

Managed multiple e-commerce retail sites, generating $30+ mil. in revenue.

  • Led redesign of the company's flagship site:
  • Optimized content for search engines, monitored paid-search campaigns.
  • Coordinated marketing strategies with external agencies.


Sep 2000 - Jun 2004

Bachelor or Arts

University of Rochester

Athletics: Football




Final Cut Pro, After Effects, Mac Studio 100.


Pro Tools, Extensive Mixing Experience.


Adobe Creative Suite: Photoshop, Illustrator, InDesign, Dreamweaver.  

Web Development

HTML, XML, Flash, CSS, Javascript, Form Building.  

Eloqua Marketing Automation



Principles and Techniques of Project Management

University of Boston Coporate Education Center