Matthew Babiarz

Currently leading design teams through development and digital distribution of refreshed corporate brand. Driving internal and external social strategy for communication projects enterprise-wide.

• Led design and development of new corporate website and internal blog.
• Led effort to develop The Global Education Challenge, a social ideation competition focused on improving education.
• Executed go-to-market strategy for new Facebook games: The Oregon Trail and Where in the World is Carmen Sandiego?.

Responsible for development of marketing programs to help reach sales goals through customer acquisition and retention.

• Developed dynamic multi-channel e-mail marketing campaigns.
• Led design of web and digital properties, including: microsites, email templates, and interactive interfaces.
• Managed IT and product marketing teams through e-commerce merchandising overhaul and data-migration.

• Develop brand strategy, design and create all digital marketing assets.
• Build website and conceptualize digital marketing strategy.
• Create product presentations, print materials for events.

Managed multiple e-commerce retail sites, generating $30+ mil. in revenue.

• Led redesign of the company's flagship site: RacksandStands.com.
• Optimized content for search engines, monitored paid-search campaigns.
• Coordinated marketing strategies with external agencies.