Account Executive - Fashion Department
5W Public Relations
- Media outreach, product placement and celebrity seeding.
- Daily contact with print, trade, online and broadcast media.
- Develop press materials such as press releases, tip sheets, pitch sheets, e-blasts, media alerts and Q&As.
- Plan and organize media tours as well as press events.
- Accompany talents on publicity events such as media appearances and interviews.
- Brainstorm and develop PR/Marketing proposals.
- Organize and maintain press calendar for all clients.
- Research and create media lists for clients through Cision.
- Generate story ideas and topic angles.
- Create monthly activity reports for clients as well as organize weekly conference calls.
- Track and maintain media placements.
- Manage account coordinators as well as interns to ensure project completion and to maintain deadlines.