10+ Years Building and Leading Creative Teams, Creative Design and Communications

An energetic, creative, insightful, and resourceful art director, brand builder and strategist with expertise across small, medium, and enterprise-level corporations and a proven track record of offering creative traditional, social, digital and broadcast communications, marketing, advertising and graphic design. Deep understanding of market intelligence and competitive industry trends that impact business from a fundamental and meaningful level, and the talent, leadership to guide organizations to sustainable success in an evolving landscape. A pragmatic communicator who creatively infuses all media with distinct branding and clear messaging.

Expert in building and inspiring exceptional team performance and assembling, leading, and training diverse creative and production teams. Pursuing the opportunity of Creative Director where managing complex relationships, team-building, and results-based marketing, communications, and branding results are highly valued within a collaborative environment.


    • Creating Campaign Plans & Creative Briefs
    • Brand Creation & Integration
    • Influential, Persuasive Communications
    • Market Research & Strategizing
    • Strategic Marketing Development
    • Effective Client Relationship Management
    • Multi-Media Marketing Integration
    • Bilingual - English/Spanish
    • Multi-Cultural Marketing Campaigns
    • Employee Coaching & Development
    • Collaborative Cross-Departmental Relations
    • Organizational People Management Skills
    • Magazine Production & Publishing
    • Creative and Clear Communications Skills


Environmental Design


Environmental Graphics design for Elementary School in Toronto.


Video [1]

Developing Lifelong Learners

A set of videos where the concept of Developing Lifelong Learners is explained by faculty, parents and students at Kingsway College School.


Brand Identity


Brand Identity and Image Library for TMS Schools.



Integrated Marketing, Communications Strategy

Westmount Grand

Created brand strategy, visual identity, advertising, marketing and design of off and on-line elements for luxury condominium development.


[ Print ] Design


Design of RBC Royal Bank Financial Lifeskills program for seven years. It included three levels (senior, intermediate, elementary) with separate identities designed to reflect the distinctive brand personality of the RBC Royal Bank brand.

Work History

Work History

Creative Director

Arango Communications Inc.
Dec 1999 - Present

Successfully built a full service communications boutique; offering art and creative direction on integrated multi-lingual multimedia advertising campaigns, brand development, new media business solutions and digital signage for a variety of high profile clients including VISA, HBC, Premio Somos, RBC, Right to Play, Fresh Animation, Kingsway College School and Canada’s National History Society.

Selected Achievements:

  • Built and managed multi-disciplinary teams of up to 10 employees boosting projects/accounts to 40+ per week
  • Established a career-long win/win relationship with Co-Ed Communications spearheading the visual and content design of educational & promotional materials for VISA, RBC Royal Bank of Canada and Right to Play reaching all English and French schools across Canada
  • Successfully rebranded Kingsway College School in Etobicoke, exceeding enrollment targets with a three-year multi-media campaign integrating environmental graphics, street banners & broadcast videos
  • Provided communications solutions for Canada’s National History Society creating recruitment materials for the Governor General’s Awards for History Teachers and presentations for the GG Awards Galas, ensuring simultaneous communication of key messages in English & French
  • Offered top notch marketing consultation, idea translation & big picture solutions to large-size clients
  • Added value, innovation and winning solutions incorporating current marketing trends

Creative Director / Founder, Editor-In-Chief

Visual Magazine
Jan 2003 - Jan 2005

Leveraged broadcasting and print background with passion for design and the creative process to create a successful English language premium quarterly distributed by Indigo in Canada and Barnes & Noble in the United States, exploring the creative process in all media(photography, art, film, fashion, advertising & architecture).

Selected Achievements:

  • Partnered with writers, editors, contributors, photographers and members of the creative team to guide creative process
  • Notable interviewees include renowned Canadians Karim Rashid and Bruce Kuwabara— who also contributed an article— as well as international creators Hermann Tilke and Chris Bangle
  • Distributed to Architecture and Graphic Design students across Canada by their faculties
  • Endorsed by the Design Exchange, and provided as incentive to membership

Creative Director

1998 - 1999

Art Director / Promo Producer

Caracol Television / Canal RCN / Producciones
Jan 1994 - 1997

Advertising Manager

UCONAL Insurance
1990 - 1991




“Jairo has worked with us preparing presentations and materials for very high-level national events we've hosted at Canada's National History Society. He has a terrific attitude, always positive, professional, attentive to details, and results-focused. A joy to work with!”

Deborah Morrison, President and Executive Director at Canada’s National History Society


"The design captured the essence of what we at RBC were trying to achieve. The materials are presented in an eye catching professional manner which reflects the values of our organization. The content and style of the seminar materials hit the audience and enabled us to exceed our target coverage in each of the three years that the program has been in market. We at RBC are extremely pleased that our vision has been brought to light in such an effective manner.”

K. Whalley, National Manager, Consumer Markets, RBC


“Our longstanding relationship with Jairo has helped us win and maintain many of our key clients. His talent for discerning a client’s design needs and providing a clear, insightful solution are second to none. His ability to communicate his vision and enthusiasm is exceptional.”

David Benn, President CoEd Communications


“Jairo is highly creative and an expert in marketing for any kind of business dealing with Canada and Latin America. His ideas are brilliant and his recommendations very valuable. He finds solutions to get a company well known in the marketplace.”

Octavio Villegas, International Bank Investment


Video [2]

Four Doors to Learning

Students and teachers at Kingsway College School explain the Four Doors to Learning.



VISUAL magazine

Concept, design and production of VISUAL magazine. A multidisciplinary study about creativity in all media.