Accomplished creative Digital Marketing professional with over fifteen years experience focused on formulating and presenting unique solutions to exceed corporate initiatives. Previous clients include: GE, Wells Fargo, Washington Mutual, Ford, Cushman & Wakefield, and Bosch. Strengths include leveraging the latest digital technology to drive leads and conversions through strategy and execution for Marketing with results. Key skills and/or activities include:
- Developed database and web marketing strategy increasing sales by $300,000 in 2011.
- Developed a comprehensive Social Media strategy to leverage viral marketing to over 8,000 affiliates.
- Increased annual sales by 11% through aggressive SEO and orchestrated direct email campaigns.
- Expanded territory sales by systematically recovering former customers through data modeling.
- Directed national user conference attended by 500 customers – received highest survey ratings in 27 year history.
- Online Marketing Portfolio – www.KevinBasso.com