- Phoenix US-AZ
- [email protected]
Accomplished creative Digital Marketing professional with over fifteen years experience focused on formulating and presenting unique solutions to exceed corporate initiatives. Previous clients include: GE, Wells Fargo, Washington Mutual, Ford, Cushman & Wakefield, and Bosch. Strengths include leveraging the latest digital technology to drive leads and conversions through strategy and execution for Marketing with results. Key skills and/or activities include:
Information Technology Manager, 1/00-3/02Received promotion. Responsibilities included consultation, research, and management of the telecom, application servers, network, hardware and mobile devices. Directed the implementation of the telecom and data infrastructure for new downtown corporate office. Implemented territory management technology solutions which resulted in the ability to manage an increase of 300% in sales in three years. I received this promotion because of my project management experience, market vision and IT knowledge. Assistant Marketing Manager, 12/97-1/00I researched and supported Customer Relationship Management (CRM) rollout. I developed and administered company intranet, extranet/internet web pages, marketing department databases, and LAN. Designed layout of marketing materials for eight kitchen appliance lines. Trained company employees on CRM, Office®, Internet, and internal application solutions. Implemented sales force automation using Sales Logix and future strategies for e-commerce.
Director of Marketing & Information Technology (consultant)Increased sales by over $300,000 in first 10 months of 2011. Responsible for developing and launching new web customer relationship management system, Salesforce.com and Caterease.com. Developed and launched new website featuring an online video tour. Developed direct mail strategy for lead generation. Developed and launched Facebook and LinkedIn social media strategies. Developed email touch-point campaign strategy using Vertical Response and Exact Target. Increased sales by 10-56% per month over previous year. Implemented all the necessary IT infrastructure to support marketing and sales lead generation. Created the company’s marketing plan for the multi-state expansion business model. Six month project - Developed new website leads strategy incorporating WordPress and Joomla platform for a complete web Content Management System (CMS).
Managed four corporate websites and increased revenue through the use of new ecommerce techniques and online viral marketing tools. Managed the email marketing for several weekly and monthly email campaigns generating over $80,000 per month in revenue. Responsibilities included strategy, project planning, timeline and execution of new marketing campaigns and the launch of new websites. Conducted trainings to affiliates on leveraging viral marketing through Facebook and Twitter to grow their businesses. www.sonoranbloom.com
Computer Guidance is the industry-leading financial and project management software developer for the largest commercial construction contractors in North America. Responsibilities include branding and lead generation activities such as: direct mail/email campaigns, advertising placement/design, webcasts, SEO, trade shows, user conference and website. Increased annual sales by 11% through creative multi-touch marketing activities. Responsible for technical items such as Sales Logix administration, web and graphic design.
Trumpet, Inc. is a national technology solution provider and developer for the financial industry. On a nationwide basis, marketed the consulting services of Trumpet Inc. and Attach Plus software. Through effective targeting efforts, and aggressive marketing tactics, built a pipeline of anticipated new business exceeding $420,000 in revenue. Clients include Fortune 500 financial firms such as Charles Schwab, ING, and Edward Jones.
eProperty Tax is the largest property tax software firm in the United States. While at eProperty Tax, I developed and implemented the company’s system for research and management of prospective clients. I also conducted strategic direct marketing efforts on a nationwide basis through webcasts and trade shows. These efforts resulted in $12-million in software and service revenue from accounts such as GE, Wells Fargo, Ford Motor Company and Washington Mutual.
4imprint is the world’s largest promotional products catalog. As the E-Marketing Manager, I was responsible for the design, launch, management, and reporting of weekly corporate opt-in email promotions for Fortune 500 clients. Created marketing plans for website; including advertisements, product merchandising and banners. Set up search engine advertisements based on targeted search placement for entire product line. Increased the email database by 120,000 in first four months due to mining existing database and opt-in marketing. Increased customer retention by 14%, generating an additional $350,000 in net sales.
Marketing Analyst, 6/96-10/97Received promotion. I led a direct marketing team for the largest auto dealer in Milwaukee, WI (sales grossing $160-million). Created and distributed over 100 different direct mail programs – automated processes to cut yearly postage by 28%. I was also the database programmer and PC/Internet consultant.Marketing Assistant, 3/95-5/96 Worked closely with Marketing Director and customer service team on direct mail pieces designed for customer analysis. I compiled and updated demographics in database.