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Alison Klapper

Alison Klapper

  • Green Bay US-WI

Summary

I am Alison Klapper, a senior at the University of Oregon. I will graduate with a degree in public relations and a French minor. I gained invaluable classroom and internship experience through the University of Oregon. I developed creative public relations plans including the use of various public relations tactics using social and traditional media. I created a media kit, wrote press releases, and created presentations. I've managed the social media accounts for the the City of Eugene Outdoor Program. Most recently, I've worked on press releases and blogging for the American Red Cross. I want to continue working with organizations who share my passion in improving the community wellness including organizations that promote healthy, balanced lifestyles and sustainable living.

Work experience

Work experience
Apr 2010 - Jun 2010

Public Relations Intern

Community Mediation Services

Created public relations plan Successfully pitched plan to board of directors Created blog and blogging policies

2006 - 2008

Independent Living Assistant

Clarity Care/Homes for Independent Living
Mediated disagreements between residents Made decisions under pressure while working independently Organized house and planned activities during down time Evaluated support plans and collaborated to create updated plans for residents

Education

Education
2008 - 2010

University of Oregon

Communication Breakdown

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I drafted this press release to promote the Ride for Red fundraiser, a celebrity bike ride from Canada to Santa Monica.    

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I co-managed the social media for the City of Eugene Outdoor Program. This consisted of updating the the Facebook page, blog, and Twitter account.   The goal of the social media plan was to increase awareness of the program and increase online class registration. After several weeks of working on this program, we saw a rise in blog viewership as well more online class registrants than ever before.   View the blog at: http://eugeneoutdoorprogram.wordpress.com/

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In my Public Relations Campaigns course, I created a plan with a small group for a local non-profit organization, Community Mediation Services (CMS). We pitched the plan to the board of directors, and then began implementing the plan.    We didn't have a budget, so we decided to create a media kit, brochure template, and focus on social media.   I created the blog, blogging policy, blog roll and blogging code of ethics before handing the reigns to the staff at CMS.  

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I created a presentation to share the social responsibility of 3m Co. I designed it to be presented to and shared with MBA students to show them the value of corporate social responsibility and how it contributes to the bottom line. 

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For one week, my Strategic Public Relations class took over PROpen Mic.   Each student created pitched a podcast idea to the class and mine was selected to accompany my blog post. The podcast focused on niche public relations careers. Check it out at http://www.propenmic.org/profiles/blogs/finding-your-niche

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I created a social media plan for the promotion of Tree Top Juice's latest product, Tree Top Trim, for a class project. I planned for the use of Facebook as well as Twitter in the plan. I planned to used Twitter and Facebook by creating interactive conversation and contests. The goal was to create awareness of the health benefits of Tree Top Trim and based on our tactics with Facebook and Twitter, I believe this would have been a successful plan.

References

References

Andrew Phillips

Andrew Phillips supervised and guided me through my internship for the Outdoor Program.