Reporting to the management board for all group companies (Canan Kozmetik, Canan Pazarlama, Seda Plastik and free-zone company) as the first professional General Manager. Managed all company functions, updated company vision and raised over the consolidated annual sales turnover of $60 million. Managed a 250-person team. Main Achievements
o Established and realized new business and market opportunities and built effective business relationships to ensure ongoing profitable business. Thus created double Annual Sales Turnover and Ebit DA in three years.
o Massively improved and prepared the common systems in the company for the strategic alliances and mergers.
o Developed and launched highly successful new products; Baby Shampoo, Hand and Face Cream, Hand and Face Lotion and Hair Gel for competing with multinational and local companies in cosmetic markets.
o Created the progressive and highly influential Cosmetic Sales Team to maximize sales in the dealer channel. This exponentially increased our market penetration to 25 000 Sales Points throughout Turkiye.
o Formulated various expansion plans for penetrating different countries, increasing revenue base by over $15 M in three years by representing about triple growth on foreign markets.
o Plan and realized the introduction of a second brand as a highly effective counter-strategy against cheaper import products in some countries.
o Achieved the ambitious target of one distributor in every region in Turkiye and one dealer in every country in the region.
o Set up and chaired the studies of mid-term strategic plan for next five years, applied the training program during two years to attain the stronger middle level management of the company for concerned managers.
o Participated the Cosmetic Council in the Union of Chambers and Commodity Exchanges of Turkiye (TOBB) which led to sector scale studies of Cosmetic Industry.
o The L’Oréal group has signed an agreement to acquire 100% of the Turkish hair care products company Canan Kozmetik Group.