Izzet Guvenilir

Izzet Guvenilir

Work History

Work History
Apr 2004 - Nov 2006

General Manager

Canan Kozmetik Group

Reporting to the management board for all group companies (Canan Kozmetik, Canan Pazarlama, Seda Plastik and free-zone company) as the first professional General Manager. Managed all company functions, updated company vision and raised over the consolidated annual sales turnover of $60 million. Managed a 250-person team. Main Achievements

o Established and realized new business and market opportunities and built effective business relationships to ensure ongoing profitable business. Thus created double Annual Sales Turnover and Ebit DA in three years.

o Massively improved and prepared the common systems in the company for the strategic alliances and mergers.

o Developed and launched highly successful new products; Baby Shampoo, Hand and Face Cream, Hand and Face Lotion and Hair Gel for competing with multinational and local companies in cosmetic markets.

o Created the progressive and highly influential Cosmetic Sales Team to maximize sales in the dealer channel. This exponentially increased our market penetration to 25 000 Sales Points throughout Turkiye.

o Formulated various expansion plans for penetrating different countries, increasing revenue base by over $15 M in three years by representing about triple growth on foreign markets.

o Plan and realized the introduction of a second brand as a highly effective counter-strategy against cheaper import products in some countries.

o Achieved the ambitious target of one distributor in every region in Turkiye and one dealer in every country in the region.

o Set up and chaired the studies of mid-term strategic plan for next five years, applied the training program during two years to attain the stronger middle level management of the company for concerned managers.

o Participated the Cosmetic Council in the Union of Chambers and Commodity Exchanges of Turkiye (TOBB) which led to sector scale studies of Cosmetic Industry.

o The L’Oréal group has signed an agreement to acquire 100% of the Turkish hair care products company Canan Kozmetik Group.

Jan 1996 - Mar 2004

Sales & Marketing Manager

Cognis Kimya AS / Turk Henkel AS

Reporting to the SBU Manager, Care Chemicals (Cosmetic and Detergent Industry) and as matrix Sales Director South Europe for all sales and marketing activities for 20 countries of Middle East and Turkic Republics plus Turkiye. Managed all range of technical services through markets; planning and forecasting; sales and marketing strategies and campaigns; target market selection; sales channel creation as well as new dealer creation and agreements. Managed a 10-person team, with 5 person as matrix. Main Achievementso Successfully take over the Regional Business of Care Chemicals in 20 countries of Middle East and Turkic Republics from Henkel-Cognis Germany to Turk Henkel-Cognis Kimya. Raised over 20 million Euro Annual Sales Turnover from 3 in 5 years. o Managing a customer portfolio consisting of around 500 existing one with local and international dealer and distributors. o Participate international meeting and workshop of the company to transfer and discuss information inter-markets. o Created several long term contracts with national and international clients o Participated and chaired basic company projects, as re-engineering, ISO and self managing teams, SAP and company web site design for e-commerce.

Apr 1987 - Jan 1996

Sales & Maeketing Manager

Turk Henkel AS

o Reporting to the SBU Manager, Surface Technologies (Metal Industry)

o Managed the establishment of water treatment business in the company, first branded products for swimming pool treatment in Turkiye.

o Created a revolutionary, milestone special long term contracts namely “Chemical System Management” first time in Turkiye for national and multinational clients like Nacanco, Çelik Halat and Carnaud Metal Box etc..

o Managed all range of technical services through the sectors of Automotive Suppliers, Aluminium, Steel and Water Treatment industries; sales and marketing strategies and campaigns; planning and forecasting; sales channel management in Turkish market.






Information Technology


International Business