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Eleven year veteran of the media industry -- with solid experience in traditional print media copy and layout design, as well as a robust digital portfolio for digital media and copy. 


Elementary and Middle School

International School Manila

High School

De La Salle Zobel

Bachelor of Arts in Social Science, majoring in Political Science

Ateneo de Manila University

Work History

Aug 2019Dec 2019

Marketing and Communications Manager

  • Managed all five (5) existing brands of PIOPIO, across El Nido and Manila
  • Provided strategic direction for PIOPIO as a company, upon request of the owner
  • Undertook various brand strengthening activities, from aligning visual language to organising and implementing events
  • Worked out a budget for all existing brands of PIOPIO, complete with event calendar for 2020 as well as content campaigns for 2020
  • In five months, generated P1,896,000 in PR value for Jungle Bar, Kalye Artisano, and Paloma Urquijo Zobel with no advertising budget
  • Had one (1) direct report in the marketing department
Feb 2019Aug 2019

Marketing Manager

Hinge Inquirer Publications
  • Managed a team of 5 (three marketing assistants, two graphic artists) for all five brands of Hinge Inquirer (Nolisoli, Scout, Preen, F&B Report, Multisport)
  • Provided strategy and direction for various events and marketing efforts across all brands
  • Outperformed event targets for three out of four events hosted in the four-month period of employment; one of which being the McCormick Flavor Nation Festival with over 1000 registered attendees
  • Set communication plans and created marketing plans for each brand to expand their reach and readership through brand storytelling and content strategy
Jul 2009Present

Contributing Writer - Print Media

People Asia Magazine, The Standard - Lifestyle, Philippine Daily Inquirer - Lifestyle, Philippine Star - Allure
  • Column writer and contributing writer for daily broadsheet publication, The Standard. Top 4 Newspaper in the country.
  • Column: The Armchair Pilosopa
    • Targeted a millennial audience, one of the few columns in the country with value-added content such as playlists, downloads, infographics, etc.
  • Highlights: "Can you afford the low cost of living?" piece went viral in August 2015
  • Interviewed top industry influencers in fashion, retail, food and beverage, nutrition, art, photography, design, and finance across Southeast Asia
    • Published in People Asia Magazine and The Philippine Star
Jan 2013Present

Crisis Communications Strategist

  • Performed risk and crisis analysis for various clients across the public and private sector
  • Proposed and implemented crisis management measures for internal and external communications
  • Opened media contacts and avenues to clients for purposes of reputation management and crisis aversion
  • Maintained positive media presence for clients following resolution of crises
Oct 2015Jan 2016

Content Strategist

eeosk, inc.
  • Wrote copy for websites, brochures, magazines, feature articles, and other content collateral materials
  • Performed readability and consumption analytics for content editing
  • Provided the content strategy for maximum message retention specific to brand
  • Suggested improved design, layout, typography for content applying the Fibonacci sequence along with latest research into online/mobile media consumption
  • Generated and curated interesting, interactive, and shareable content aimed at beginners in ecommerce and social media marketing
  • Begun community engagement through interface via helpdesk software and social media tribes
  • Proposed and implemented editorial calendar aligned to marketing department's growth playbook
  • Conducted interviews, produced audiovisual content, continuing to build the voice of a new and emerging brand
  • Speak to an American public and target readership from a viewpoint and manner that is easily recognised as familiar and relevant

Group Accounts Director

Fleishman Hillard

Handled several accounts with a team of four; specialised in new account generation and digital activations

Sep 2013Aug 2014

CEO and Editor in Chief

Radar MNL Magazine
  • Incorporated and ran startup magazine
  • Hired and contracted services of top performing creatives and freelancers
  • Generated content and editorial calendar for three (3) issues
  • Developed contacts and professional relations with various establishments
  • Managed and sponsored events
Oct 2011Aug 2013

Head of Operations

Nomad Massive
  • Professionalised and structured communications strategy and brand manual for Philippine musicians' collective
  • Spearheaded advocacy for original Philippine electronic music
  • Initiated, developed, and sustained relations with venue partners, event sponsors, equipment sponsors
  • Generated media and PR value for events and artists
  • Produced, managed, and directed regular, annual, and global events as well as single, album, EP, and LP releases
  • Negotiated contracts and compensation for artists
  • Produced and performed original electronic compositions
Nov 2008Dec 2014

Account Executive

Agents International, Inc.
  • Provided strategy and direction for clients that resulted in optimum results in the areas of reputation management, consumer impact, brand recall, investor reassurance
  • Serviced and managed accounts across varied industries including but not limited to national politics, civil and government service, the public sector, pharmaceuticals, multinationals, cosmetic surgery, animation technology, food and beverage, sports and athletics, sweepstakes and gaming
  • Lobbied on behalf of clients to various bodies of authority including but not limited to the Intellectual Property Office, Office of the Ombudsman, Office of the Secretary General, the Senate of the Philippines, Congress of the Philippines, the Department of Health, Department of Customs, Department of Finance, Bureau of Immigration, various Blue Ribbon Committees, various Boards of Authority across different sectors
  • Crafted and implemented candidate brand manuals and campaign trains for a number of candidates with a high success rate of election and re-election