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Summary

14-year veteran of the media industry  Solid experience in traditional print media copy, layout design Early adopter of digital content strategy ♦ Immersive exposure to financial, technology news trawling and analysis ♦ Recently discovered the joys of data analysis and visualization

Education

Nov 2021May 2022

Risk and Crisis Management

London School of Economics

Upcoming distance learning course to update crisis strategies and approaches in countries and businesses with higher levels of scrutiny and regulation.

Jan 2021Dec 2021

Information Visualization

New York University

Ongoing distance learning courses for skills necessary in a data-driven position

20052009

Master of Arts in Political Science, Major in International Political Economu

Ateneo de Manila University
20042008

Bachelor of Arts in Social Science, majoring in Political Science

Ateneo de Manila University

Work History

Jul 2021Present

Senior Business Analyst

Equinix, Inc.
  • Moved from competitive to customer data
  • Greater immersion in data and the creation of useful data models that may be analyzed for actionable insight
  • Working to systematize segmentation for data across the entire organization
Sep 2020Jul 2021

Market Intelligence Analyst

Equinix, Inc.
  • Gathered, reviewed, and analyzed news relevant to the data center industry; in particular, broke the QTS purchase by Blackstone, which was then elevated to decision-makers
  • Published several stories per week and a summary analysis of top level reports by Gartner, S&P 451, Deloitte, F&S, and IDC at least once every three weeks
  • Researched developments and gave bigger-picture insights for C-Suite and Customer-facing team
  • Worked on three (3) Fusion cycles in various capacities, but primarily focused on market shares, cloud on-ramp tracking, PoPs, CSP density in top 24 metros
  • Helped develop several products solely offered by the MI team that are set to be launched within 2H21 on Peering Points, Market Size and Share, and Subsea developments
  • Gained proficiency at extracting actionable and insightful data from large databases
  • Gave suggestions and minor art direction on graphic design elements for internal communications as well as proposed several new slide designs for Fusion
Jan 2020Present

Independent Director, Strategy and Campaign Management

Agents International, Inc.
  • Consistently provide impactful and purposeful counsel for top tier corporate and political accounts
  • Signed new clients for the Agency in need of strategic direction
  • Gave strategic and tactical advice and guidance for clients working in industries like finance, healthcare, technology, education, energy, public service, and law 
Aug 2019Dec 2019

Marketing and Communications Manager

PIOPIO, Inc.
  • Managed all five (5) existing brands of PIOPIO, across El Nido and Manila
  • Provided strategic direction for PIOPIO as a company, upon request of the owner
  • Undertook various brand strengthening activities, from aligning visual language to organizing and implementing events
  • Worked out a budget for all existing brands of PIOPIO, complete with event calendar for 2020 as well as content campaigns for 2020
  • In five months, generated P18,960,000 ($380,000 USD) in PR value for Jungle Bar, Kalye Artisano, and Paloma Urquijo Zobel with no advertising budget
  • Had one (1) direct report in the marketing department
Feb 2019Aug 2019

Marketing Manager

Hinge Inquirer Publications
  • Managed a team of 5 (three marketing assistants, two graphic artists) for all five brands of Hinge Inquirer (Nolisoli, Scout, Preen, F&B Report, Multisport)
  • Provided strategy and direction for various events and marketing efforts across all brands
  • Outperformed event targets for three out of four events hosted in the four-month period of employment; one of which being the McCormick Flavor Nation Festival with over 1000 registered attendees
  • Set communication plans and created marketing plans for each brand to expand their reach and readership through brand storytelling and content strategy
Jul 2009Jul 2018

Contributing Writer - Print Media

People Asia Magazine, The Standard - Lifestyle, Philippine Daily Inquirer - Lifestyle, Philippine Star - Allure
  • Column writer and contributing writer for daily broadsheet publication, The Standard. Top 4 Newspaper in the country.
  • Column: The Armchair Pilosopa
    • Targeted a millennial audience, one of the few columns in the country with value-added content such as playlists, downloads, infographics, etc.
  • Highlights: "Can you afford the low cost of living?" piece went viral in August 2015
  • Interviewed top industry influencers in fashion, retail, food and beverage, nutrition, art, photography, design, and finance across Southeast Asia
    • Published in People Asia Magazine and The Philippine Star
Jan 2013Present

Crisis Communications Strategist

Freelance
  • Performed risk and crisis analysis for various clients across the public and private sector
  • Proposed and implemented crisis management measures for internal and external communications
  • Opened media contacts and avenues to clients for purposes of reputation management and crisis aversion
  • Maintained positive media presence for clients following resolution of crises
Oct 2015Jan 2016

Content Strategist

eeosk, inc.
  • Wrote copy for websites, brochures, magazines, feature articles, and other content collateral materials; provided the content strategy for maximum message retention specific to brand
  • Generated and curated interesting, interactive, and shareable content aimed at those unfamiliar with ecommerce and social media marketing; proposed and implemented editorial calendar aligned to marketing department's growth playbook
  • Conducted interviews, produced audiovisual content to build brand voice
20152015

Group Accounts Director

Fleishman Hillard

Handled several accounts with a team of four; specialised in new account generation and digital activations.

Sep 2013Aug 2014

CEO and Editor in Chief

Radar MNL Magazine
  • Incorporated and ran startup magazine
  • Hired and contracted services of top performing creatives and freelancers
  • Generated content and editorial calendar for three (3) issues
  • Developed contacts and professional relations with various establishments
  • Managed and sponsored events
Oct 2011Aug 2013

Head of Operations

Nomad Massive
  • Professionalised and structured communications strategy and brand manual for Philippine musicians' collective
  • Spearheaded advocacy for original Philippine electronic music
  • Initiated, developed, and sustained relations with venue partners, event sponsors, equipment sponsors
  • Generated media and PR value for events and artists
  • Produced, managed, and directed regular, annual, and global events as well as single, album, EP, and LP releases
  • Negotiated contracts and compensation for artists
  • Produced and performed original electronic compositions
Nov 2008Dec 2014

Account Executive

Agents International, Inc.
  • Provided strategy and direction for clients that resulted in optimum results in the areas of reputation management, consumer impact, brand recall, investor reassurance
  • Serviced and managed accounts across varied industries including but not limited to national politics, civil and government service, the public sector, pharmaceuticals, multinationals, cosmetic surgery, animation technology, food and beverage, sports and athletics, sweepstakes and gaming
  • Lobbied on behalf of clients to various bodies of authority including but not limited to the Intellectual Property Office, Office of the Ombudsman, Office of the Secretary General, the Senate of the Philippines, Congress of the Philippines, the Department of Health, Department of Customs, Department of Finance, Bureau of Immigration, various Blue Ribbon Committees, various Boards of Authority across different sectors
  • Crafted and implemented candidate brand manuals and campaign trains for a number of candidates with a high success rate of election and re-election