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Summary

"Smarter than the average bear."

A freelance communications strategist with extensive experience in crisis management, strategic and tactical directives, community building, digital engagement, and numerous forms of media. Looking for full-time work, or a client who doesn't mind having my time dedicated solely to them.

Work History

Oct 2015Jan 2016

Content Strategist

eeosk, inc.
  • Wrote copy for websites, brochures, magazines, feature articles, and other content collateral materials
  • Performed readability and consumption analytics for content editing
  • Provided the content strategy for maximum message retention specific to brand
  • Suggested improved design, layout, typography for content applying the Fibonacci sequence along with latest research into online/mobile media consumption
  • Generated and curated interesting, interactive, and shareable content aimed at beginners in ecommerce and social media marketing
  • Begun community engagement through interface via helpdesk software and social media tribes
  • Proposed and implemented editorial calendar aligned to marketing department's growth playbook
  • Conducted interviews, produced audiovisual content, continuing to build the voice of a new and emerging brand
  • Speak to an American public and target readership from a viewpoint and manner that is easily recognised as familiar and relevant
Jul 2009Present

Contributing Writer - Print Media

People Asia Magazine, The Standard - Lifestyle, Philippine Daily Inquirer - Lifestyle, Philippine Star - Allure
  • Column writer and contributing writer for daily broadsheet publication, The Standard. Top 4 Newspaper in the country.
  • Column: The Armchair Pilosopa
    • Targeted a millennial audience, one of the few columns in the country with value-added content such as playlists, downloads, infographics, etc.
  • Highlights: "Can you afford the low cost of living?" piece went viral in August 2015
  • Interviewed top industry influencers in fashion, retail, food and beverage, nutrition, art, photography, design, and finance across Southeast Asia
    • Published in People Asia Magazine and The Philippine Star
Jan 2013Present

Crisis Communications Strategist

Freelance
  • Performed risk and crisis analysis for various clients across the public and private sector
  • Proposed and implemented crisis management measures for internal and external communications
  • Opened media contacts and avenues to clients for purposes of reputation management and crisis aversion
  • Maintained positive media presence for clients following resolution of crises
Sep 2013Aug 2014

CEO and Editor in Chief

Radar MNL Magazine
  • Incorporated and ran startup magazine
  • Hired and contracted services of top performing creatives and freelancers
  • Generated content and editorial calendar for three (3) issues
  • Developed contacts and professional relations with various establishments
  • Managed and sponsored events
Oct 2011Aug 2013

Head of Operations

Nomad Massive
  • Professionalised and structured communications strategy and brand manual for Philippine musicians' collective
  • Spearheaded advocacy for original Philippine electronic music
  • Initiated, developed, and sustained relations with venue partners, event sponsors, equipment sponsors
  • Generated media and PR value for events and artists
  • Produced, managed, and directed regular, annual, and global events as well as single, album, EP, and LP releases
  • Negotiated contracts and compensation for artists
  • Produced and performed original electronic compositions
Nov 2008Dec 2014

Strategic Communications Director

Agents International, Inc.
  • Provided strategy and direction for clients that resulted in optimum results in the areas of reputation management, consumer impact, brand recall, investor reassurance
  • Serviced and managed accounts across varied industries including but not limited to national politics, civil and government service, the public sector, pharmaceuticals, multinationals, cosmetic surgery, animation technology, food and beverage, sports and athletics, sweepstakes and gaming
  • Lobbied on behalf of clients to various bodies of authority including but not limited to the Intellectual Property Office, Office of the Ombudsman, Office of the Secretary General, the Senate of the Philippines, Congress of the Philippines, the Department of Health, Department of Customs, Department of Finance, Bureau of Immigration, various Blue Ribbon Committees, various Boards of Authority across different sectors
  • Crafted and implemented candidate brand manuals and campaign trains for a number of candidates with a 100% success rate of election and re-election 

Education

20042008

Bachelor of Arts in Social Science, majoring in Political Science 

Ateneo de Manila University

A real quick "About Me"

I dig cooking, reading, writing, philosophy, psychonautics, conspiracy theories, abstract art, theories of physics and mathematics, and various other nerdy stuff I only talk about when I'm either in the company of good friends, or if I'm looking for a conversation starter with complete strangers. There is no middle ground. I'm a Leo with Leo rising, born in the year of the Fire Rabbit. I've worked on crazy scandals that I'd love to tell you about. Call me, I promise it will be worth it.