Marketing Coordinator with the Citadel Athletics Department. Experienced in marketing, promotions, sales, events, and advertising for the last 5 years in collegiate athletics, the NFL, and corporate marketing. I have a Masters of Business Administration and undergraduate degree in Sport Management/Business Marketing from Liberty University. I believe that I have the work ethic, personality, drive, ambition, and skills to help any organization succeed. Specialize in creating new marketing strategies, advertising, promotions, communications, networking, sponsorships, and sales. Advanced in new technology, social media, and design software.
Oct 2011 - Present
Oversee the development, planning, coordination, and implementation of all marketing and promotional efforts for the Department of Athletics. Plan, coordinate and implement group sales efforts with emphasis on football, basketball, baseball, volleyball, and soccer. Determine market analysis for target groups for group sales and coordinate efforts with Daktronics, ticket office, staff, and coaches to achieve group sales goals. Operate the coordination of in-game promotions for basketball, football, baseball and other sports/event. Develop in-game promotions including pre-game, timeouts, and halftime for all sporting events in athletics. Collaborate with Daktronics to carry out promotions that reflect their marketing/sales sponsorship commitments. Work closely with coaches, media relations staff and ticket/business office personnel to promote marketing efforts and game promotions; write and execute public address scripts for basketball, football, and baseball game day operations.
May 2011 - Present
Volunteer Athletic Facilities/Events Assistant
C.W. Post, Long Island University Athletics
Assisted the coordinator of athletic facilities to help run the facilities and events for C.W. Post Athletics.
Oct 2010 - Oct 2011
District Marketing Manager
District Marketing Manager for 15 campus accounts across two districts. Assisted with unit marketing efforts including market research and market analysis. Designed, developed, and refreshed visual merchandising. Assisted with marketing program development, implementation, communication, and evaluation. Worked with unit managers to implement marketing promotions, surveys, dining committees, campus websites, Facebook, promotional materials, and resident dining satisfaction. Assisted in strategic growth in residential dining and retail for two districts. Experienced in graphic programs, breakeven analysis and financial tracking tools to gauge sales impact from marketing programs.
Sep 2009 - Oct 2010
Unit Marketing Manager
Marketing manager for an 18 million dollar account. Assisted with planning, coordinating rollouts, and training of national marketing programs to support unit operations and new sales. In charge of off campus meal program with over 1.5 million in assets. Assists units and new accounts with marketing initiatives such as surveys, merchandising, national programs, pricing, advertising, social media, website communication, and promotions to drive sales at each location. Developed growth strategies, market trends, public relations, implement and execute marketing, promotional, and operational changes. Identify and implement new ideas, technologies, and increase organizational efficiency, productivity, quality, revenue streams, and cost savings. Designed and developed all marketing materials. American Marketing Association Member.
Jul 2010 - Oct 2010
Marketing Game Day Assistant
Assisted all Carolina Panthers sponsors throughout the pregame tailgate and during the pregame fan fest. During the game worked with sponsors to help build community relationships with customers and drive business for them. Also worked on the field at halftime to assist the sponsorship on field agreement.
Mar 2009 - Jun 2009
Worked in a contract role to develop reseller agreements for a brand new website. Assisted with daily calling to generate new revenue, administered contracts, advertising, marketing, website design, and coordination of all members.
Aug 2007 - Jun 2009
Athletic Marketing Assistant
Sponsorships, Promotions, Game Operations Manager, Golf Tournament Director, Event Planner, NACMA Member, and NCAA Experience.Support and assistance in all areas related to sport marketing, including game administration, event management, corporate sales, merchandise sales, sponsorships, advertising, campus event marketing, student recruitment events, ticket sales, Flames Club, Student Flames Club, Kids Club, coordination of all special events/operations and many other related duties.
Jul 2007 - Aug 2007
Football Operations Staff Assistant
Helped manage and operate the Dolphins Training Camp. Worked with VIP Fans, security, autographs, operations setup and breakdown of all events.Worked two preseason football games as an assistant to the game operations manager.
Jan 2005 - May 2007
Student Communications Assistant
Liberty University Athletics
Worked with the media to help ensure the quality of the Athletics Program and the University.Duties related to stats, interviews, programs, game and event active assistant.