Marketing, Commercial, Business Development and KA Management are my business strenghts. Innovation, proactivity, target commitment are my key professional drivers. Outstanding Team builder, strong decision maker, good multicultural communicator are my key personal skills.
Market Analysis & Market Research for Companies willing to further diversify their business (product & geographical diversification)
Industrial Partner research and Industrial partnership implementation
Commercial Partner research and commercial partnership imlementation
Local Sales Structure definition and implementation
Operational Marketing & Communication Project Development i.e.
Strategic Marketing Project Development i.e.
May 2006 - December 2008
Prysmian Cavi e Sistemi Energia srl
Marketing Director
Strategic Market Responsibilities:
Business intelligence tool generation for business assessment
by country and channel Brand Equity & Brand Positioning
evaluation
Operational Marketing Responsibilities:
Incentive program for customers and internal sales force
Fairs and exhibitions: from design to implementation
Product communication
Sponsorships
Implementation of marketing support tools (video,
presentations, mobile set-up, merchandising)
Management of all commercial and global internal
conventions, from conception to final implementation and
delivery
July 2005 - May 2006
Prysmian Cavi e Sistemi Energia srl
Marketing Director
Responsible for the migration process between Pirelli and
Prysmian with full and direct responsibility for the overall
process design and implementation.
January 2004 - July 2005
Pirelli Cavi e Sistemi Energia S.p.A
Marketing & Business Development Director - Trade & Installers
Channel segmentation and management followed by a
consistent marketing and communication activity. Strategic
planning and commercial management.
January 2003 - January 2004
Pirelli Cavi e Sistemi Energia S.p.A
Commercial Director - Trade & Installers
Direct responsibility for all international contracts with major
worldwide distributors.
Direct management of a sales portfolio exceeding 800 million
Euro
International strategy set-up and management. World-wide
affiliates commercial coordination.
April 2000 - January 2003
Pirelli Cavi e Sistemi S.p.A.
Key Account Director
Direct responsibility for co-ordinating the international activity
between different Pirelli affiliates worldwide and all major
international distribution groups.
January 1997 -April 2000
Pirelli Cavi e Sistemi S.p.A.
Business Development - Marketing Director
Worldwide Market analysis and new industrial / business
opportunities research (scouting).
Definition of industrial agreements and implementation of joint
ventures
Operational and Strategic marketing responsibilities within the
ASEAN and Far East.
June 1994 - January 1997
Pirelli Cavi S.p.A.
Sales and Marketing Manager in the Submarine
Telecommunication Systems Division
Direct operating responsibility for the main world markets,
especially in Southeast Asia (China, Vietnam, Thailand,
Philippines, Indonesia, Malaysia and Taiwan).
Definition of specific strategic policies.
Author of many market studies regarding the company's
strategic repositioning.
October 1993 - May 1994
ABB SAE SADELMI
Proposal Manager.
Drawing up of major offers for power plants in Middle East
countries; technical and commercial co-ordination activities
and management of the relations with affiliated companies
and consortium partners.
September 1991 - September 1993
ABB Installazioni
Assistant General Manager
Co-ordinator of technical and commercial activities.
Definition and implementation of a technical/legal training
project for the sales network.
Direct business management of public organisations and of
some strategic customers. Responsible for the entire
marketing activity.
Coordination of sales network activities. Direct supervision of
the North-Italian market; and the company's qualification with
major public and private customers.
Management of the corporate image and communication
activity through the definition and implementation of a
"Customer focus" policy.