Paolo Perazzi

Paolo Perazzi

Summary

Marketing, Commercial, Business Development and KA Management are my business strenghts. Innovation, proactivity, target commitment are my key professional drivers. Outstanding Team builder, strong decision maker, good multicultural communicator are my key personal skills.

Work History

Work History
Jan 2009 - Present

International Business Development Consultant

Independent Consultant

Market Analysis & Market Research for Companies willing to further diversify their business (product & geographical diversification)

Industrial Partner research and Industrial partnership implementation

Commercial Partner research and commercial partnership imlementation

Local Sales Structure definition and implementation

Operational Marketing & Communication Project Development i.e.

  • Fairs participation
  • Conventions
  • Incentives
  • New Product Launch
  • Advestising
  • Marketing Plans

Strategic Marketing Project Development i.e.

  • Company Re-Branding
  • Market Re- Positioning
Jun 2005 - Dec 2008

Marketing Director

Prysmian Cavi e Sistemi Energia

May 2006 - December 2008

Prysmian Cavi e Sistemi Energia srl

Marketing Director

Strategic Market Responsibilities:

Business intelligence tool generation for business assessment

by country and channel Brand Equity & Brand Positioning

evaluation

Operational Marketing Responsibilities:

Incentive program for customers and internal sales force

Fairs and exhibitions: from design to implementation

Product communication

Sponsorships

Implementation of marketing support tools (video,

presentations, mobile set-up, merchandising)

Management of all commercial and global internal

conventions, from conception to final implementation and

delivery

July 2005 - May 2006

Prysmian Cavi e Sistemi Energia srl

Marketing Director

Responsible for the migration process between Pirelli and

Prysmian with full and direct responsibility for the overall

process design and implementation.

  • Rebranding: New name and new logo definition and delivery.
  • Corporate Identity and Communication; launch of the new advertising campaign from concept to design and media planning.
  • New Corporate WEB and new Intranet site.
  • New Image start-up on all worldwide distributors POS.
  • Internal NEW Image launch to all Executives world-wide during the first Prysmian Global Meeting which was also organized and managed.
 
2003 - 2005

Key Account Director

Pirelli Cavi e Sistemi SpA

January 2004 - July 2005

Pirelli Cavi e Sistemi Energia S.p.A

Marketing & Business Development Director - Trade & Installers

Channel segmentation and management followed by a

consistent marketing and communication activity. Strategic

planning and commercial management.

January 2003 - January 2004

Pirelli Cavi e Sistemi Energia S.p.A

Commercial Director - Trade & Installers

Direct responsibility for all international contracts with major

worldwide distributors.

Direct management of a sales portfolio exceeding 800 million

Euro

International strategy set-up and management. World-wide

affiliates commercial coordination.

2000 - 2003

KA Manager

Pirelli Cavi e Sistemi

April 2000 - January 2003

Pirelli Cavi e Sistemi S.p.A.

Key Account Director

Direct responsibility for co-ordinating the international activity

between different Pirelli affiliates worldwide and all major

international distribution groups.

1999 - 2000

Business Development Manager

Pirelli Cavi

January 1997 -April 2000

Pirelli Cavi e Sistemi S.p.A.

Business Development - Marketing Director

Worldwide Market analysis and new industrial / business

opportunities research (scouting).

Definition of industrial agreements and implementation of joint

ventures

Operational and Strategic marketing responsibilities within the

ASEAN and Far East.

1998 - 2000

business development manager

Pirelli Cavi

June 1994 - January 1997

Pirelli Cavi S.p.A.

Sales and Marketing Manager in the Submarine

Telecommunication Systems Division

Direct operating responsibility for the main world markets,

especially in Southeast Asia (China, Vietnam, Thailand,

Philippines, Indonesia, Malaysia and Taiwan).

Definition of specific strategic policies.

Author of many market studies regarding the company's

strategic repositioning.

1991 - 1994

proposal manager

ABB

October 1993 - May 1994

ABB SAE SADELMI

Proposal Manager.

Drawing up of major offers for power plants in Middle East

countries; technical and commercial co-ordination activities

and management of the relations with affiliated companies

and consortium partners.

September 1991 - September 1993

ABB Installazioni

Assistant General Manager

Co-ordinator of technical and commercial activities.

Definition and implementation of a technical/legal training

project for the sales network.

Direct business management of public organisations and of

some strategic customers. Responsible for the entire

marketing activity.

Coordination of sales network activities. Direct supervision of

the North-Italian market; and the company's qualification with

major public and private customers.

Management of the corporate image and communication

activity through the definition and implementation of a

"Customer focus" policy.

Education

Education
1985 - 1990

Engineer

Politecnico di Milano
1979 - 1986

Liceo Scientifico Vittorio Veneto