Download PDF

Something About Me

What I enjoy most is to socialize with friends and family, to read books, to ride my bike and travel around the world.

Professionally, I am highly result-driven, detail-oriented and well organized marketing professional with over four years of experience in the field of Digital Marketing. My key strengths are PPC Advertising, managing Marketplace platforms, Search Engine Optimization,  Social Media Marketing, Email Marketing, Website and Content Management .

Work History

Oct 2015Present

Google Adwords Expert

Avus Capital Ltd.
  • Preparing the marketing strategy concerning the products  of the company (Trading212.com, Trader.bg) in and outside Bulgaria
  • Preparing, managing and optimizing AdWords campaigns
  • Preparing, managing and monitoring  Facebook campaigns
  • Working on a daily basis with the Business Intelligence team in order to create and than analyze main KPI reports with the help of QlikView software
Jul 2014Sep 2015

Marketing Manager

Waterfall Company
  • Planning the company's digital marketing strategy
  • Researching the competition and the market as a whole
  • Researching international markets and further product development
  • Working in close collaboration with the IT and Sales team to ensure user-friendly experience to the end users
  • Using analytical tools  such as Google Analytics to draw conclusions from statistics in order to improve performance
  • Tracking budgets and schedules
  • Reporting on campaign performance to senior managers
  • Managing a team of digital marketing experts and specialists
  • Responsible for the overall performance of the marketing team
  • Monitoring website’s traffic, conversion rates and other main KPIs on a daily basis
  • Creating and managing online stores that use eCommerce platforms such as Volusion, Magento and BigCommerce for businesses in the US
  • Creating and managing PPC channels such as Google Adwords, Google Shopping, Bing Ads, Bing Shopping, Amazon PPC, Amazon Sponsored Products, Connexity.com, Shopping.com, Nextag.com, Pricegrabber.com
  • Creating and managing marketplace platforms such as eBay, Amazon SOA, Newegg, Newegg Business, Rakuten, Sears
  • Creating and managing social media platforms such as Facebook, Twitter, Google+, Pinterest
  • Creating, managing and editing content in websites and blogs
  • Creating and monitoring Email Marketing campaigns using ConstantContact.com and Mailchimp.com
  • Designing logos, business cards, ad banners,promotional banners, brochures, specification sheets using  Adobe Photoshop and Adobe Illustrator
Jan 2014Jun 2014

Marketing and Advertising Expert

Waterfall Company
  • Performed all activities to promote online stores competing on the US market, i.e. PPC Advertising, Search Engine Optimization,  Social Media Marketing, Email Marketing, Content Management
Apr 2011Dec 2013

Marketing and Advertising Specialist

Waterfall Company
  • Assisted in the management of all activities related to Digital Marketing
May 2010Feb 2011

Assistant Field Executive

Synovate

As a team member of international marketing research agency like Synovate Bulgaria I have extended my communicative skills by having interaction with different types of clients and by participating in quantitative and qualitative surveys. Moreover, I have increased my social contacts and developed strong diplomacy, creativity and organization skills.

Oct 2008Apr 2010

Research Interviewer (Part Time)

Synovate
  • Checked questionnaires
  • Participated in  "face to face" interviews

Education

Sep 2012Jun 2013

Master's Degree in Business Informatics, Specialization - Information Technologies for Business Analysis

University of National and World Economy

Key Modules:

  • Business Intelligence Systems
  • Data Mining
  • Data Warehousing
  • OLAP Systems
  • SPSS
  • QlikView

Certifications

April 2016

MySQL

Progressbg.net
Sep 2015Mar 2017

Analytics Certification

Google
Aug 2015Aug 2016

AdWords Certification

Google
  • AdWords Fundamentals
  • Search Advertising
  • Shopping Advertising
Nov 2011Nov 2012

IELTS

British Council Bulgaria

Languages

Bulgarian Native Proficiency
English Professional Working Proficiency
German Limited Working Proficiency