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Work experience

Nov 2010Present

Affiliate Manager

All Web Leads, Inc.

Manage high-volume web marketing affiliate accounts to ensure consistent delivery of the highest quality leads and qualified traffic for clients. Evaluate campaign performance on a daily basis and work with affiliates to develop strategies to capitalize on growth opportunities. Optimize and improve existing relationships for a program with extremely aggressive goals.

Sep 2010Oct 2010

Marketing Communications Manager

Electric Bat Interactive, LLC

Increased community engagement and user-base for Electric Bat brands through active management and cross-promotion of various social media platforms, including Facebook, Twitter, LiveStream, and YouTube.

Conceptualized and directed in-game events to support key marketing initiatives, press visitations and previews of future in-game improvements.

Achieved immediate and sustained growth in number of followers and interaction rates across all social media networks for the WebLords brand.

Prepared all press materials, corporate presentations, and B2B offerings for potential partners.

Managed the strategy and directly implemented key initiatives supporting the Electric Bat Interactive brand and online gaming products including WebLords and Weblings prior to company closing in October 2010.

Mar 2010Sep 2010

Online Marketing Contractor

Vegan Mainstream, LLC

Managed the planning and execution of online and social media marketing initiatives for the Vegan Mainstream brand and clients from diverse industries.

Planned, launched, and executed successful marketing campaigns for local hospitality-industry clients.

Mar 2009Mar 2010

Marketing Manager, Entertainment

Upper Deck

Achieved continuous year-over-year growth in sales and online interaction for multiple brands through hands-on execution of all marketing initiatives.

Zero-cost social media campaigns for World of Warcraft and Marvel led to best-selling product and best-attended event in 18 months.

Overhaul of online content strategy and internal alignment increased team efficiency while simultaneously improving key performance indicators including time spent on site (+20%), pages per visit (+115%), and unique visitors (+15%).

Reduced costs by 65% while increasing key performance indicators (including sales) through effective analysis and review of previous marketing initiatives.

Directly managed four employees with varying levels of experience and diverse backgrounds.

Managed the strategy, planning, and execution of all marketing materials, content creation, and communication support for the company's Entertainment brands including Marvel cards and games, the World of Warcraft Trading Card Game (TCG), and the UpperDeckU MMO.

Coordinated national and international campaigns across all marketing channels, including online content. 

Nov 2008Mar 2009

Associate Manager - Online Marketing

Upper Deck

Built company-wide online marketing strategy from the ground-up for both sports and entertainment brands.

Planned, executed, and reviewed low-to-no-cost marketing initiatives including grassroots messaging, video sites, contests, and widgets. Created and managed mutually beneficial and cost-free marketing opportunities with licensing partners for properties such as Yu-Gi-Oh!, Marvel, NFL, MLB and World of Warcraft.

Feb 2007Nov 2008

Marketing Coordinator

Upper Deck

Built company-wide online marketing strategy from the ground up for major brands including the National Football League, Major League Baseball, Marvel, and World of Warcraft.

Planned, executed, and reviewed low-to-no-cost marketing initiatives including grassroots messaging, video sites, contests, and widgets.

Created mutually beneficial and cost-free marketing opportunities with licensing partners for properties such as Yu-Gi-Oh! and World of Warcraft.

Supported the execution of all marketing initiatives including print, point of sale, promotions, online (CPM, CPC, display, video), events, and television campaigns.

Jan 2006May 2006

Online Marketing Intern

Fanscape, Inc.

Developed and maintained fan engagement and growth initiatives for a variety of musical artists, websites, and other entertainment industry brands.

Assisted account managers with developing and executing marketing plans, HTML programming, e-mail campaigns, analytics, grassroots organization and marketing, and the creation and placement of advertisements.

Jan 2005Dec 2005

Marketing and General Assistant

Spectrum Sports Management, LLC

Marketed, organized, and managed various sporting events including the Orange County Marathon, Tim Salmon Golf Tournament, Huntington Beach Surf City Run, and the Danskin Women’s Triathlon.

Created flyers, banners, posters, managed money transfers, and coordinated logistics (e.g. staffing, equipment, sponsors) for sporting events.

Education

Skills

HTML
HTML and WYSIWYG editors.
Content Management Systems
Word Press and custom built CMS.
Video Production and Editing
Programs include Final Cut Pro, Sony Vegas and others.
Photoshop
Google AdWords
Analytics Tools
Proficiency with Google Analytics, Omniture, HBX and various social media monitoring tools.
Microsoft Office

References

Fernando Blanco

Manager while at Electric Bat Interactive.

Carrie Peterson

Direct report while at Upper Deck.

Jeff Berkwits

Supervisor while at Upper Deck.

Print Work Samples

Recommendations

Summary

Marketing manager with extensive experience in social media, community building and all phases of campaign planning and execution. Proven track record of managing a wide variety of successful marketing programs from nationwide television campaigns to true zero-cost online initiatives. Expert in working with limited resources and utilizing the latest technology and tools to find reliable low-cost solutions while maintaining high quality results.

Driven to add value and utility to consumers through online tools and social media in order to build better fan-organization relationships. Deeply motivated to improve all marketing programs and products by critically examining and analyzing the efficacy of all initiatives.

Key Accomplishments

  • Cut costs by 65% while increasing key performance indicators including sales and consumer perception.
  • Exceeded goals for views (150,000+ in two weeks) and acquisitions (100,000+ unique players in two months) for new online product launch.
  • Increased event attendance by 20% and built annual sales record utilizing zero-cost social media campaign.
  • Managed point of sales and promotions for 1,200+ local brick-and-mortar stores across the United States and Canada.

Website Portfolio

WebLords

  • Managed digital plan and content September-October 2010.
  • Oversaw and briefed navigation, content and strategic changes.
  • Improved ease-of-use and conversion by introducing new content and landing pages.
  • Increased engagement and follower metrics week-over-week for Facebook, Twitter, and LiveStream accounts.

World of Warcraft Trading Card Game

  • Managed content team November 2008- March 2010.
  • Sole cross-functional team member between brand, marketing and digital teams.
  • Improved content quality and user experience.
  • Broadened CMS capability to enable team to build better content.
  • Managed highly successful social community on Facebook, Twitter and YouTube (through March 2010).

PlayMarvel.com

  • Managed creative process from brief through completion.
  • Formed strong relationship with licensor for approvals and asset requests.
  • Managed content team and plan January 2009-March 2010.
  • Launched social community through Facebook, Twitter and YouTube.

Huntik Brand

  • Managed content team November 2008-March 2010.
  • Coordinated international localization across five languages.
  • Supervised content creation between differing launch schedules and products.