Marketing Manager, Entertainment
Achieved continuous year-over-year growth in sales and online interaction for multiple brands through hands-on execution of all marketing initiatives.
Zero-cost social media campaigns for World of Warcraft and Marvel led to best-selling product and best-attended event in 18 months.
Overhaul of online content strategy and internal alignment increased team efficiency while simultaneously improving key performance indicators including time spent on site (+20%), pages per visit (+115%), and unique visitors (+15%).
Reduced costs by 65% while increasing key performance indicators (including sales) through effective analysis and review of previous marketing initiatives.
Directly managed four employees with varying levels of experience and diverse backgrounds.
Managed the strategy, planning, and execution of all marketing materials, content creation, and communication support for the company's Entertainment brands including Marvel cards and games, the World of Warcraft Trading Card Game (TCG), and the UpperDeckU MMO.
Coordinated national and international campaigns across all marketing channels, including online content.