Work History

Work History
Nov 2010 - Present

Affiliate Manager

All Web Leads, Inc.

Manage high-volume web marketing affiliate accounts to ensure consistent delivery of the highest quality leads and qualified traffic for clients. Evaluate campaign performance on a daily basis and work with affiliates to develop strategies to capitalize on growth opportunities. Optimize and improve existing relationships for a program with extremely aggressive goals.

Sep 2010 - Oct 2010

Marketing Communications Manager

Electric Bat Interactive, LLC

Increased community engagement and user-base for Electric Bat brands through active management and cross-promotion of various social media platforms, including Facebook, Twitter, LiveStream, and YouTube.

Conceptualized and directed in-game events to support key marketing initiatives, press visitations and previews of future in-game improvements.

Achieved immediate and sustained growth in number of followers and interaction rates across all social media networks for the WebLords brand.

Prepared all press materials, corporate presentations, and B2B offerings for potential partners.

Managed the strategy and directly implemented key initiatives supporting the Electric Bat Interactive brand and online gaming products including WebLords and Weblings prior to company closing in October 2010.

Mar 2010 - Sep 2010

Online Marketing Contractor

Vegan Mainstream, LLC

Managed the planning and execution of online and social media marketing initiatives for the Vegan Mainstream brand and clients from diverse industries.

Planned, launched, and executed successful marketing campaigns for local hospitality-industry clients.

Mar 2009 - Mar 2010

Marketing Manager, Entertainment

Upper Deck

Achieved continuous year-over-year growth in sales and online interaction for multiple brands through hands-on execution of all marketing initiatives.

Zero-cost social media campaigns for World of Warcraft and Marvel led to best-selling product and best-attended event in 18 months.

Overhaul of online content strategy and internal alignment increased team efficiency while simultaneously improving key performance indicators including time spent on site (+20%), pages per visit (+115%), and unique visitors (+15%).

Reduced costs by 65% while increasing key performance indicators (including sales) through effective analysis and review of previous marketing initiatives.

Directly managed four employees with varying levels of experience and diverse backgrounds.

Managed the strategy, planning, and execution of all marketing materials, content creation, and communication support for the company's Entertainment brands including Marvel cards and games, the World of Warcraft Trading Card Game (TCG), and the UpperDeckU MMO.

Coordinated national and international campaigns across all marketing channels, including online content. 

Nov 2008 - Mar 2009

Associate Manager - Online Marketing

Upper Deck

Built company-wide online marketing strategy from the ground-up for both sports and entertainment brands.

Planned, executed, and reviewed low-to-no-cost marketing initiatives including grassroots messaging, video sites, contests, and widgets. Created and managed mutually beneficial and cost-free marketing opportunities with licensing partners for properties such as Yu-Gi-Oh!, Marvel, NFL, MLB and World of Warcraft.

Feb 2007 - Nov 2008

Marketing Coordinator

Upper Deck

Built company-wide online marketing strategy from the ground up for major brands including the National Football League, Major League Baseball, Marvel, and World of Warcraft.

Planned, executed, and reviewed low-to-no-cost marketing initiatives including grassroots messaging, video sites, contests, and widgets.

Created mutually beneficial and cost-free marketing opportunities with licensing partners for properties such as Yu-Gi-Oh! and World of Warcraft.

Supported the execution of all marketing initiatives including print, point of sale, promotions, online (CPM, CPC, display, video), events, and television campaigns.

Jan 2006 - May 2006

Online Marketing Intern

Fanscape, Inc.

Developed and maintained fan engagement and growth initiatives for a variety of musical artists, websites, and other entertainment industry brands.

Assisted account managers with developing and executing marketing plans, HTML programming, e-mail campaigns, analytics, grassroots organization and marketing, and the creation and placement of advertisements.

Jan 2005 - Dec 2005

Marketing and General Assistant

Spectrum Sports Management, LLC

Marketed, organized, and managed various sporting events including the Orange County Marathon, Tim Salmon Golf Tournament, Huntington Beach Surf City Run, and the Danskin Women’s Triathlon.

Created flyers, banners, posters, managed money transfers, and coordinated logistics (e.g. staffing, equipment, sponsors) for sporting events.

Education

Education

Skills

Skills

HTML

HTML and WYSIWYG editors.

Content Management Systems

Word Press and custom built CMS.

Video Production and Editing

Programs include Final Cut Pro, Sony Vegas and others.

Photoshop

Google AdWords

Analytics Tools

Proficiency with Google Analytics, Omniture, HBX and various social media monitoring tools.

Microsoft Office