Marketing Activation Manager
SUPPLIERS AND AGENCIES
Managed full-cycle implementation of all supplier led marketing activity directly linked to business EBITDA. (Campaigns for CCE, Pepsico, Feel Good, Mars, Red Bull, Wrigley, Innocent, Nestle Confec, Nestle Water UK, Unilever, Heinz, Mondelez, O2, etc).
Sourced, established relationships, reviewed commercial proposals and negotiated the launch of over 30 drinks from 15 new suppliers in one phase across the entire UK estate in February 2015.
Managed internal and external agencies on creation of all marketing material and POS.
CAMPAIGNS AND COMMUNICATIONS
Liaised with Operations Director, Multi-Unit Managers and other internal and external stakeholders in relation to all supplier led activity, writing, proofing and publishing on intranet the internal communications.
Commercially planned, modelled and coordinated all elements of the launch of SSP led cross-brand campaign “Healthy January”, post-campaign sales data analysis and reporting to the management board.
Launched first ‘Perfect Heroes’ (supplier led monthly upselling product focus) negotiating terms and investment with suppliers, engaging brand managers and working with operations team on all elements of the launch.