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Work experience

Dec 2013Present

SALES MANAGER/PARTNER

Build My Body Beautiful (BMBB)

Build My Body Beautiful (BMBB) provides lucrative fitness and wellness programs for women. Services. include: women's fitness boot camp & kickboxing classes, personal training (also available online), nutrition & diet programs (also available online) and hypnosis for weight management programs (online only).

Responsibilities:

  • Identifying opportunities and sell a range of services to new and existing clients
  • Developing long-term marketing and lead generation strategies
  • Developing B2B relations in the form of joint ventures and cross promotional campaigns
  • Providing outstanding customer services to existing clients and businesses enrolled in the company's corporate program
  • Handling day to day business transactions and customer communications

Acomplishments:

  • Grew annual sales by 25-30% each year through creating new marketing campaigns and lead generation strategies
  • Developed an innovative fitness program, which increased total client base by 15%
  • Initiated a corporate wellness seminar program which generated new leads and contributed to significant sales increase
  • Developed media relations that resulted in appearing as the leading fitness company for women in Toronto, in such publications as blogTO and NOW magazine
  • Has built an exceptional online presence including 18,000 Facebook followers, and over 5,000 newsletter subscribers
  • Significantly increased client retention rate (from 70% to above 90%), thus decreasing advertising expenses
  •  Achieved an average transaction at over $300 per customer per month
  •  Maintains exceptional profit margins through utilizing creative and cost effective marketing, contra-advertising and cross-promotion partnerships and negotiating lease agreements with landlords
  • Coordinated charity events, where 100% of profits went towards different non-for-profit organizations
Feb 2014Present

SALES MANAGER

EPIK Distribution

EPIK Distribution is an online reseller of cosmetics, fashion and fitness supplies. 

Responsibilities:

  • Developing professional relationships with manufacturers and other distribution businesses
  • Sourcing new inventory and negotiates trading contracts with international and local companies
  • Using various research tools and techniques for detecting trending products
  • Effectively utilizing various e-commerce platforms and various marketing strategies to invoke trust in people to make a purchase online

Accomplishments:

  • Maintaining a score of 100% positive feedback from various customers online
  • Negotiated a special rate with UPS that resulted in a 10% reduction in overall costs
  • Full return on the startup investment in the first year of operation, profitable in the second year of operation
20092012

SALES REPRESENTATIVE

Extreme Fitness (acquired by Goodlife Fitness in 2013)

Extreme Fitness franchise was a chain consisting of 13 fitness facilities operating mainly in Toronto and the GTA. The company provided a vast range of health and wellness services.

Responsibilities:

  • Responsible for sales of personal training and nutrition service packages
  • Providing top of the line customer service to all members of the club
  • Responding to customers'​ concerns and proactively searching for ways to improve their experience within the fitness facility
  • Meeting new prospects and helping them choose the most suitable service package
  • Maintaining above average performance and reaching the target sales quotas
  • Keeping strong relationships with existing clients and renewing their contracts on an ongoing basis

Accomplishments:

  • Hitting the target sales quota for length of 14 consecutive months
  • Attracted additional following for the company, by contributing to the company's blog
20082010

SITE MANAGER – EXCHANGE TOWER TORONTO

Total Security Management

TSM provided security services to a vast portfolio of high-end clientèle, such as Toronto Stock Exchange, Bank of Montreal and Standard & Poors, among others.

Responsibilities:

  • Leading a team consisting of fifteen security guards
  • Responsible for hiring new staff
  • Maintaining strong relationships with the client, by providing outstanding customer service and security of their premises
  • Promoting the company's professional image, by proactively assisting the client provide a top of the line security service to their tenants

Accomplishments:

  • Initiated a monthly staff training program that contributed to the overall professionalism and effectiveness
  • Promoted from a position of a security officer within less than a year
  • Started a monthly team building events program, which significantly decreased turnover

Education

Professional Skills

Sales and Persuasiveness
Customer Service
Negotiation and Presentation
Languages

English, Russian and Hebrew

Team-Building, Leadership
Independent Thinking
Social Media Marketing
Problem Solving
Adobe Creative Suite

Premiere Pro and Photoshop

References

Available Upon Request

Youtube Videos

Certifications

Aug 2014Aug 2017

First Aid & CPR Level C

Red Cross

Interests

  • Award Winning Fitness Competitor
  • Plays Multiple Instruments
  • Volunteers as Kid Coach with Future Possibilities for Kids Canada
  • Received Comprehensive Internet Marketing Coaching from Jim Cockrum