Work experience

Work experience
Dec 2013 - Present


Build My Body Beautiful (BMBB)

Build My Body Beautiful (BMBB) provides lucrative fitness and wellness programs for women. Services. include: women's fitness boot camp & kickboxing classes, personal training (also available online), nutrition & diet programs (also available online) and hypnosis for weight management programs (online only).


  • Identifying opportunities and sell a range of services to new and existing clients
  • Developing long-term marketing and lead generation strategies
  • Developing B2B relations in the form of joint ventures and cross promotional campaigns
  • Providing outstanding customer services to existing clients and businesses enrolled in the company's corporate program
  • Handling day to day business transactions and customer communications


  • Grew annual sales by 25-30% each year through creating new marketing campaigns and lead generation strategies
  • Developed an innovative fitness program, which increased total client base by 15%
  • Initiated a corporate wellness seminar program which generated new leads and contributed to significant sales increase
  • Developed media relations that resulted in appearing as the leading fitness company for women in Toronto, in such publications as blogTO and NOW magazine
  • Has built an exceptional online presence including 18,000 Facebook followers, and over 5,000 newsletter subscribers
  • Significantly increased client retention rate (from 70% to above 90%), thus decreasing advertising expenses
  •  Achieved an average transaction at over $300 per customer per month
  •  Maintains exceptional profit margins through utilizing creative and cost effective marketing, contra-advertising and cross-promotion partnerships and negotiating lease agreements with landlords
  • Coordinated charity events, where 100% of profits went towards different non-for-profit organizations
Feb 2014 - Present


EPIK Distribution

EPIK Distribution is an online reseller of cosmetics, fashion and fitness supplies. 


  • Developing professional relationships with manufacturers and other distribution businesses
  • Sourcing new inventory and negotiates trading contracts with international and local companies
  • Using various research tools and techniques for detecting trending products
  • Effectively utilizing various e-commerce platforms and various marketing strategies to invoke trust in people to make a purchase online


  • Maintaining a score of 100% positive feedback from various customers online
  • Negotiated a special rate with UPS that resulted in a 10% reduction in overall costs
  • Full return on the startup investment in the first year of operation, profitable in the second year of operation
2009 - 2012


Extreme Fitness (acquired by Goodlife Fitness in 2013)

Extreme Fitness franchise was a chain consisting of 13 fitness facilities operating mainly in Toronto and the GTA. The company provided a vast range of health and wellness services.


  • Responsible for sales of personal training and nutrition service packages
  • Providing top of the line customer service to all members of the club
  • Responding to customers'​ concerns and proactively searching for ways to improve their experience within the fitness facility
  • Meeting new prospects and helping them choose the most suitable service package
  • Maintaining above average performance and reaching the target sales quotas
  • Keeping strong relationships with existing clients and renewing their contracts on an ongoing basis


  • Hitting the target sales quota for length of 14 consecutive months
  • Attracted additional following for the company, by contributing to the company's blog
2008 - 2010


Total Security Management

TSM provided security services to a vast portfolio of high-end clientèle, such as Toronto Stock Exchange, Bank of Montreal and Standard & Poors, among others.


  • Leading a team consisting of fifteen security guards
  • Responsible for hiring new staff
  • Maintaining strong relationships with the client, by providing outstanding customer service and security of their premises
  • Promoting the company's professional image, by proactively assisting the client provide a top of the line security service to their tenants


  • Initiated a monthly staff training program that contributed to the overall professionalism and effectiveness
  • Promoted from a position of a security officer within less than a year
  • Started a monthly team building events program, which significantly decreased turnover


Jul 2012 - Present

Jim Cockrum Coaching

eCommerce and Online Marketing & Lead Generation Strategies

Professional Skills


Sales and Persuasiveness

Customer Service

Negotiation and Presentation


English, Russian and Hebrew

Team-Building, Leadership

Independent Thinking

Social Media Marketing

Problem Solving

Adobe Creative Suite

Premiere Pro and Photoshop

Youtube Videos


Aug 2014 - Aug 2017

First Aid & CPR Level C

Red Cross