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Emma Tudorache

Account Manager

Summary

I’m a BTL Specialist who learned from the best, working for the best. I am extremely good at creating strategic and creative concepts  for events that generate real engagement and awareness.

I also take pride in my capabilities of coming up with effective PR strategies.

Work experience

August 2017present

Account Manager

Momentum Romania, part of McCann Romania

Key Accounts

Microsoft CEE, Beko, Heineken Romania, Mastercard, Michelin, TOPSHOP TOPMAN, H&M, WWF Romania 

Main Responsibilities 

  • Planning, managing and executing marketing projects according to strict deadlines and budgets

  • Developing best practices and tools for project execution and management

  • Planning project timelines and milestones using appropriate tools

  • Tracking project milestones and deliverables

  • Defining project objectives and oversee quality control

  • Delegating tasks and responsibilities to the project team

  • Building and delivering reports, proposals and requirements documentation

  • Building product, brand and customer presentations

Main accounts

Microsoft CEE 

Project Lead responsible for organizing tech conferences for Microsoft, periodically, in countries from Central and East Europe (mainly: Russia, Czech Republic, Poland, Greece, Hungary, Romania)

Tasks: managing and coordinating the Momentum teams from CEE, responsible for organizing  and implementing the event flow for each local conference; SPOC (single point of contact between Momentum Romania and Microsoft)

Heineken Romania

In charge of the production segment for the UEFA Champions League event at Romexpo in 2018

Leading, coordinating and implementing the Heineken 0.0 Campaign - Morning Sessions, 2018. Building and decorating a custom container from scratch. We hosted creative events for 1 week, on the outsides of office buildings, in Bucharest 

Leading the implementation team for Bar of the World Campaign, 2017 - dressing and re-creating an entire building in Bucharest, each floor of the building was designed to replicate environment from all parts of the world

Beko (Global Account)

Involved in the production team for filming and editing an international TV commercial 

Mar 2016May 2017

BTL Executive

GMP PR

Key Accounts

BCR - main account, URSUS Breweries, Omniasig, Rompetrol, CITR Group, L'Oreal Romania, OMV Petrom, Michelin, LIDL, GSK, Holcim Romania, internal projects for GMP PR (The PR Measurement conference, Team Buildings, Xmas Parties)

Main Responsibilities

  • Planning, managing and executing marketing projects according to strict deadlines and budgets

  • Developing best practices and tools for project execution and management

  • Planning project timelines and milestones using appropriate tools

  • Tracking project milestones and deliverables

  • Defining project objectives and oversee quality control

  • Delegating tasks and responsibilities to the project team

  • Building and delivering reports, proposals and requirements documentation

  • Building product, brand and customer presentations

  • Managing the internal communication between all departments (PR, creative department, production department, social media) and client

  • Providing regular updates to clients on the progress of the projects and campaigns that directly affect each client

  • Accounting systems registration of activity reports, incoming invoices, statements and other documents in order to monitor the campaigns budgets (Add-In-One System)

BTL Projects

BCR - Financial education program 

Scoala de bani pe roti Caravan - Managing all aspects of the project. Coordinating staff members, accounting and budget management, legal aspects, event coordination, HR management, as well as handling the day-to-day operations of the project (authorizations to position the truck in public or private locations, flyering in every city etc.)

Michelin – Mobility Forum 2016

Conference organized for Michelin Romania sales force

Tasks: coordinating the creative, production and technical departments; briefing and customer feedback according to directions; project management; implementation and coordination of the event flow

URSUS Breweries 

Picnic Day (300 persons) and Xmas Party 2016 for HQ (400+ persons)

Tasks: designing the creative concept; outlining the event flow;  coordinating teams involved in the project (production, creative, technical, catering, live band, MC, human resources: hostess and promoters, photographer etc.); client service, event budget implementation; project management and coordinating the activities before and during the event

BCR

Supporting for the BCR External and Internal Communications Teams

Tasks: client service; project management for all types of briefs; creative concept and support for rebranding the new office building; coordinating the GMP PR internal departments

Omniasig

"Meet the CEO", a series of dinners between CEO and employees / 

"Urban survival", dedicated workshops for journalists

Tasks: client service; project management; creative concepts and next steps of implementation; facilitating and finding the perfect venues for every event; coordinating and managing the project teams (creative, production, logistics, human resources etc.)

Events that I have organized or been involved in:

  • Gala Dinner
  • Press conferences
  • Roundtables
  • Festive dinners
  • Inspirational meetings 
  • Conferences & Workshops
  • Marketing campaigns
  • Product launches
  • Direct mailing
  • Teambuilding
Mar 2014Mar 2016

PR Executive

GMP PR

Key Accounts

Holcim, BCR, FrieslandCampina, OMV Petrom, OMNIASIG, Palette, NATO, GSK, FIC, FRF, PAID

Main Responsibilities 

  • Strategy and Development of communication campaigns
  • Writing and editing (English and Romanian) of communication materials (press releases, Q&A, advertorials, newsletters)
  • Providing management reports, media coverages and results analysis
  • Liaising with editors and journalists
  • Concept development for Special events - press conferences, competitions, corporate events (internal + external), CSR
  • Coordinating internal teams on corporate projects (Art Director, Social Media, BTL)
  • Involvement in drafting strategies and materials for pitches
  • Measuring the media impact of implemented campaigns
  • Accounting systems registration of activity reports, incoming invoices, statements and other documents in order to monitor the campaigns budgets (Add-In-One System)

Presence in activities and communication campaigns

Holcim
Internal Campaigns (Traffic Day, Microbehaviors, Healthy lifestyle Etc.), CSR - Masons school, Holcim awards your school with an A+ sports field - Focsani, Campulung; organizing internal events - Christmas parties), social media campaign; external campaigns (press conferences, product launch)

FIC + GSK
MedClass courses offered to medical students and resident doctors in Bucharest (organization & implementation actions)

OMV Petrom
10 Gale Caravan - award ceremony for entrepreneurs and notable community involvement projects in 10 cities in Romania (development, organization & implementation actions)

FrieslandCampina
Monitoring annual & monthly media coverage reports (translating articles, analysis, research, measurement, recommendations - based on online monitoring platforms: Mediafax, mediaTRUST)

OMNIASIG
Internal communication - writing newsletters, conducting internal management reports, organizing private events in collaboration with the BTL team (Omniasig 20 years anniversary - participation of over 400 people, internal year-end party for employees- participation of over 500 people)

Communication campaigns I’m especially proud of

Pr Award 2015

Golden Award for Excellence, Internal Communication - Holcim Romania & GMP PR - Microbehaviors internal campaign

PrAward 2014

Sa ne iubim in trafic! (Budget - / Creativity +) - participation

Mar 2012Aug 2013

Tourism consultant

TripTailor

Organizing trips from A to Z: concept, transportation, accommodations and activities.

Managing agency’s social media pages to generate awareness, from strategy and editorial planing to content creation.

20092012

Volunteer

Brigada de voluntari

Education

20112013

Master's Degree, Business and Tourism

Bucharest Academy of Economic Studies
20082011

Bachelor's Degree, Commerce

Bucharest Academy of Economic Studies
20042008

High school

Miguel de Cervantes Bilingual High School

Certifications

Mar 2017Sept 2017

Styling in Fashion, Advances level

DallesGo, Prof. Ovidiu Buta
Oct 2015Dec 2015

English courses, Advanced level

British Council Romania
Oct 2013Feb 2014

PR courses

DallesGo, Prof. Ioana Manoiu
Jan 2008Apr 2008

Spanish courses, B2 level

Instituto Cervantes, Bucharest