I’m a PR professional who learned from the best, working for the best. I am extremely good at corporate communication and organizing events that generate real engagement and awareness. I also take pride in my capabilities of coming up with effective PR strategies.
Holcim, BCR, FrieslandCampina, OMV Petrom, OMNIASIG, Palette, NATO, GSK, FIC, FRF, PAID
- Strategy Development for communication campaigns
- Writing and editing (English and Romanian) of communication materials (press releases, Q&A, advertorials, newsletters)
- Providing management reports, media coverages and results analysis
- Liaising with editors and journalists
- Concept development for Special events - press conferences, competitions, corporate events (internal + external), CSR
- Coordinating internal teams on corporate projects (Art Director, Social Media, BTL)
- Involvement in drafting strategies and materials for pitches
- Measuring the media impact of implemented campaigns
- Accounting systems registration of activity reports, incoming invoices, statements and other documents in order to monitor the campaigns budgets (Add-In-One System)
Presence in activities and communication campaigns
- Internal Campaigns (Traffic Day, Microbehaviors, Healthy lifestyle Etc.), CSR - Masons school , Holcim awards your school with an A+ sports field - Focsani, Campulung; organizing internal events - Christmas parties), social media campaign; external campaigns (press conferences, product launch)
FIC + GSK
- MedClass courses offered to medical students and resident doctors in Bucharest (organization & implementation actions)
- 10 Gale Caravan - award ceremony for entrepreneurs and notable community involvement projects in 10 cities in Romania (development, organization & implementation actions)
- Monitoring annual & monthly media coverage reports (translating articles, analysis, research, measurement, recommendations - based on online monitoring platforms: Mediafax, mediaTRUST)
- Internal communication - writing newsletters, conducting internal management reports, organizing private events in collaboration with the BTL team (Omniasig 20 years anniversary - participation of over 400 people, internal year-end party for employees- participation of over 500 people)
Communication campaigns I’m especially proud of
- Pr Award 2015 - Golden Award for Excellence, Internal Communication - Holcim Romania & GMP PR - Microbehaviors internal campaign
- PrAward 2014 - Sa ne iubim in trafic! (Budget - / Creativity +) - participation
Organizing trips from A to Z: concept, transportation, accommodations and activities.
Managing agency’s social media pages to generate awareness, from strategy and editorial planing to content creation.