I’m a PR professional who learned from the best, working for the best. I am extremely good at corporate communication and organizing events that generate real engagement and awareness. I also take pride in my capabilities of coming up with effective PR strategies.

Work History

Work History
Mar 2014 - Present

PR Executive


Key Accounts

Holcim, BCR, FrieslandCampina, OMV Petrom, OMNIASIG, Palette, NATO, GSK, FIC, FRF, PAID

Main Responsibilities 

- Strategy Development for communication campaigns

- Writing and editing (English and Romanian) of communication materials (press releases, Q&A, advertorials, newsletters)

- Providing management reports, media coverages and results analysis

- Liaising with editors and journalists

- Concept development for Special events - press conferences, competitions, corporate events (internal + external), CSR

- Coordinating internal teams on corporate projects (Art Director, Social Media, BTL)

- Involvement in drafting strategies and materials for pitches

- Measuring the media impact of implemented campaigns

- Accounting systems registration of activity reports, incoming invoices, statements and other documents in order to monitor the campaigns budgets (Add-In-One System)

Presence in activities and communication campaigns

- Internal Campaigns (Traffic Day, Microbehaviors, Healthy lifestyle Etc.), CSR - Masons school , Holcim awards your school with an A+ sports field - Focsani, Campulung; organizing internal events - Christmas parties), social media campaign; external campaigns (press conferences, product launch)

- MedClass courses offered to medical students and resident doctors in Bucharest (organization & implementation actions)

OMV Petrom
- 10 Gale Caravan - award ceremony for entrepreneurs and notable community involvement projects in 10 cities in Romania (development, organization & implementation actions)

- Monitoring annual & monthly media coverage reports (translating articles, analysis, research, measurement, recommendations - based on online monitoring platforms: Mediafax, mediaTRUST)

- Internal communication - writing newsletters, conducting internal management reports, organizing private events in collaboration with the BTL team (Omniasig 20 years anniversary - participation of over 400 people, internal year-end party for employees- participation of over 500 people)

Communication campaigns I’m especially proud of

- Pr Award 2015 - Golden Award for Excellence, Internal Communication - Holcim Romania & GMP PR - Microbehaviors internal campaign

- PrAward 2014 - Sa ne iubim in trafic! (Budget - / Creativity +) - participation

Mar 2012 - Aug 2013

Tourism consultant


Organizing trips from A to Z: concept, transportation, accommodations and activities.

Managing agency’s social media pages to generate awareness, from strategy and editorial planing to content creation.

2009 - 2012


Brigada de voluntari


2011 - 2013

Master's Degree, Business and Tourism

Bucharest Academy of Economic Studies
2008 - 2011

Bachelor's Degree, Commerce

Bucharest Academy of Economic Studies
2004 - 2008

High school

Miguel de Cervantes Bilingual High School


Oct 2015 - Dec 2015

English courses, Advanced level 

British Council Romania
Oct 2013 - Feb 2014

PR courses

DallesGo, Prof. Ioana Manoiu
Jan 2008 - Apr 2008

Spanish courses, B2 level

Instituto Cervantes, Bucharest