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360º Marketing/Communications Leader

Creative Visionary, Performance Driven Strategist

Recognized revenue producer and successful leader with a track record in expanding agency offerings. Exceptional ability in building and maintaining client relationships.

  • Award winning Strategist, Creator and Innovator
  • Extensive experience creating and implementing fully Integrated multi-platform marketing solutions that have successfully grown clients businesses. 
  • Thinker and Doer with hands-on experience in channel planning, communication strategy, digital, event marketing, promotions, PR, product placement, licensing, branded content, barter management, asset development and public diplomacy.
  • Insight Driver - directing analytic research, modeling translator
  • Client Service specialist - trusted advisor, relationship builder, partnership facilitator
  • Acknowledged Motivator and Leader



  • Reduced b.little G&A, affording 90% of my annual salary, revised research offering, incorporated licensing offering into media investments, increased revenue opportunity +8%
  • Expanded agency offerings at MediaCom for various clients, increasing profitability with new services - i.e. analytic modeling, proprietary research, digital.
  • Numerous New Business wins, including:  VW, Dyson, Diageo, LVMH, OSI, Walnut Acres (MediaCom); Shane Jewelers, Blue Star Jets, Beaver Creek (Grey); Cache (G2).




Work experience

Sep 2010Present

Integrated Marketing/Media Strategist

  • Communications Planning Professional, Pitch Consultant, Insight Identifier, Innovator, developing and executing multi-platform marketing solutions to fulfill business objectives.
Aug 2009Jun 2010

Communications Consultant

U.S. Embassy
  • Extensive knowledge of the U.S. Foreign Service, including DoS & DoD efforts in Equatorial Africa.
  • Acheived diplomatic security clearance.  Work clolsely with Officers of both U.S. Foreign Service and U.S. Military to facilitate positive local appreciation of U.S. Democracy and American culture.
  • Initiated and manage continual private donations of food, clothing and supplies to local orphanages combating human trafficking - Arc en Ceil. Activated as viral marketing through facebook
  • Teach English language and American culture to Gabonese military personnel through a U.S. Military program.
  • Created/maintain revenue producing blog;  selected as an independent travel writer, featured on Lonely Planet, Tripadvisor and U.S. State Dept careers website.
  • Embassy reference # 1 (Mngmnt Officer)
  • Embassy reference # 2 (Lt. Colonel)
Oct 2007Feb 2009

EVP, Client Services & Business Development

b.little + Company
  • b.little is a privately held, promotional marketing agency, specializing in the manufacture, marketing and global distribution of kids meal premiums in the QSR category (SUBWAY).
  • Responsible for client service, manufacturing P&L’s and all external agency relationships.
  • Managed staff and operations of NY office, key contact for contract and licensing negotiations and legal
  • Initiated proprietary research studies, developed strategy, negotiated license agreements and implemented promotional plans for Subway’s Fresh Fit for Kids meal across 4 continents.
Jul 1999Oct 2007

SVP, Group Director, Strategic Integration & Entertainment

Client Responsibilities:  Audi, Diageo (12 brands), Dyson, LVMH (36 brands), Outback Rest. Concepts (3 brands), Reebok, PBS, Evian/Dannon, Cendant Corp. (11 brands), Nautica, SFX, Sam Adams, Walnut Acres

  • Responsible for the management of all communication initiatives across multiple brand teams, with individual budgets exceeding $120MM+; including strategy, creative concepting & implementation of fully integrated, cross-platform media packages.
  • Directed quantitative & qualitative research teams.  Skillfully guiding analyses & interpretation of syndicated and proprietary research, resulting in inspired strategic thinking.
  • Created break-through communication packages, integrating traditional media with online extensions, product placement, consumer promotions, licensing and rights packages.  Delivered high impact results.
  • Developed innovative approaches to entertainment marketing, including sponsorships, content development and brand integration in TV, film and web.  Instrumental in facilitating unique partnerships in the creation, production & distribution of branded content.
  • Highly skilled at building cooperative working relationships with outside agencies in all fields, including creative, PR, event management, research and production.
  • Managed a staff of up to 18 direct reports across various strategic planning teams, instilling loyalty and motivating teams to elicit peak performance.
  • Worked closely with CEO’s, Presidents, Marketing and Sales Directors.  Highly effective at managing key relationships, ensuring stability and initiating business development to maximize profitability.
  • Served as agency spokesperson in new business pitches, agency recruitment, internal training and industry conferences.  Set agency environment for stability and increased productivity.
  • Key Strengths:  Strategy, Creative Development, Persuasive Presentation, Motivational Leadership
Dec 1993Jul 1999

VP, Planning Director

SFM Media

Client Responsibilities:Dana Perfumes, Cosmar Cosmetics, Swatch, Nike, Bally Shoes, Panama Jack, Eli Lilly, Alfred Dunhill, Marina B, Haggar, Casual Corner, Chinet, The Children’s Place, Benckiser, Butler

  • Responsible for strategic media planning and management of key accounts, with budgets ranging from $5MM - $200MM.
  • Worked closely with senior management at multiple clients on marketing/media strategies across multiple brands, including the development, negotiation and execution of internatnl, natnl and local media plans.
  • Developed and implemented the agencies print negotiations department.
  • Supervised budget management, competitive analyses, post analyses and ensuring internal communication of planning guidelines to ensure client satisfaction.
Aug 1992Dec 1993

Media Supervisor

Client Responsibilities:  AT&T International and Domestic Target Markets

Oct 1989Aug 1992

Media Planner

Client responsibilities:  Tonka, Kenner Toys, Parker Brothers, Borden Foods, Gerber Baby Food

View Some of My Work

Client/Category Experience

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Participating Lecturer

Master's Degree Program in Strategic Communications

Sep 1985May 1989


State University of New York - Buffalo

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