360º Marketing/Communications Leader
Creative Visionary, Performance Driven Strategist
Recognized revenue producer and successful leader with a track record in expanding agency offerings. Exceptional ability in building and maintaining client relationships.
- Award winning Strategist, Creator and Innovator
- Extensive experience creating and implementing fully Integrated multi-platform marketing solutions that have successfully grown clients businesses.
- Thinker and Doer with hands-on experience in channel planning, communication strategy, digital, event marketing, promotions, PR, product placement, licensing, branded content, barter management, asset development and public diplomacy.
- Insight Driver - directing analytic research, modeling translator
- Client Service specialist - trusted advisor, relationship builder, partnership facilitator
- Acknowledged Motivator and Leader
- Reduced b.little G&A, affording 90% of my annual salary, revised research offering, incorporated licensing offering into media investments, increased revenue opportunity +8%
- Expanded agency offerings at MediaCom for various clients, increasing profitability with new services - i.e. analytic modeling, proprietary research, digital.
- Numerous New Business wins, including: VW, Dyson, Diageo, LVMH, OSI, Walnut Acres (MediaCom); Shane Jewelers, Blue Star Jets, Beaver Creek (Grey); Cache (G2).
- Delivered 17% increase in Audi unit sales during a 24% decrease in media spend by replacing an inherited national perspective with a local market strategy.
- Produced 10% increase in Johnnie Walker case sales in the face of a 3% category decline by affecting brand relevance through integration
- Launched Dyson in the US, achieving 300% above sales expectations and #1 share in dollar volume sales with a strategy incorporating vehicles never before utilized in the category.
- Realized a 453% increase in Reebok stock price over 13 weeks, increasing image, awareness and sales by leveraging sponsorship to achieve full integration via programming, advertising, PR, retail promotion, POS, etc.
- Leveraged SUBWAY's US media investment to acheive global licensing rights to US Media properties (Disney, Nickelodeon), manufacturing and distributing QSR premiums across 4 continents.
- Winner: Adweek Media Plan of the Year, Dyson 2004; Cannes Media Lion, Reebok 2001