Isidro Arroyo

Isidro Arroyo

Publishing/Accounts Portfolio

Recognitions/Recommendations

Producer/Marketing Director

Work History

Work History
Nov 2003 - Present

Publisher in Chief

Linda Novia Publishing
  • Launched “Linda Novia Magazine”, the first bilingual Bridal Magazine of it’s kind in the USA.
  • Produced 7 Bridal shows to promote and advertise clients as well as "Linda Novia Magazine"
  • Responsible for Directing and coordinating all press releases to promote Magazine and it’s clients. 
  • Responsible of the Human Resources department
  • Created and coordinated various sales strategies to help successfully grow Linda Novia Magazine.
  • Responsible for all the project sales, supervision, and management of all the accounts
  • Negotiated promotions and advertisements with television, radio, and printing companies.
  • Managed sales personnel as well as all lead sales accounts.
  • Developed a strong public relations strategy, of which, helped obtain joint ventures with several high end Bridal Show Produces in Southern California and Baja, California.
  • Developed a strong relationship with modeling agencies such as: Otto Models, Arte Models, Janice Dickenson Agency.
  • Established a strong clientele relationship with clients such as: Disneyland, Daniel’s Jewelers, Marriott Hotels, Sheraton Hotels, Double Tree Hotels, Embassy Suites, Wells Fargo Home Mortgage, Century 21, Remax, David’s Bridal, Winsor, Rosarito Beach Hotel and many others.
Aug 2007 - Dec 2010

Chief Executive Director

Wedding Design Center
  • Co-established the Wedding Design Center in Buena Park Mall, a 5000 Sq Ft Retail establishment, which offers everything needed for a special event in one convenient location.
  • Design and negotiated contracts with Photography studios, Bridal Boutiques, Fashion designers, tuxedos shops, wedding accessories and several other related companies.
  • Implemented a persuasive marketing strategy of which helped successfully grow the Wedding Design Center.
  • Co-produced Wedding & Quinceañera expos in the Carson and Buena Park malls, in order to promote the wedding design center.
  • Created and coordinated Sales strategy packages for clients in search of Reception locations, transportation, catering, Entertainment, etc. for their special events.
2002 - Oct 2003

Account Executive

KBLA-1580 AM/Radio Unica
  • Met and Exceeded Monthly and Quarterly goals. 
  • Responsible formaintaining active clientlist and new business development.
  • Produced/Created "La Hora del Ahorro"-(The Hour of Savings) Radio show which aired for one year.
  • Key clients obtained for "La Hora del Ahorro": Daniel’s Jewelers, The Weekly Press, Wells Fargo Home, MortgageAmerican Team Realty, Natura Health Products, Wed Magazine, El Aviso Magazine, Torres Tuxedo Warehouse.
1994 - 2001

Producer/Promoter/Account Executive

C V S Productions
  • Obtained and maintained the following local and corporate sponsors for the International Latino Talent Convention where participants showcase their talent in front of agents, casting directors, producers, managers, and other related industry.
  • Created and coordinated a sales strategy as an Account Executive for the International Latino Talent Convention (1998 – 2001).
  • Responsible for all the project sales, supervision and management of all the accounts.
  • Negotiated promotions and advertisements with television, radio, and printing companies
  • Made public relations with potential clients.
  • Obtained the following media coverage for the International Latino Talent Convention by establishing a strong relationship with news chief editors such as: Univision (34) News, Ktla Channel 5, Control (Univision 34), Telemundo (52), Santa Ana En Vivo (57), La Opinion News paper
  • International Sales Representative for Trade shows in: Mexico, Baja California, Colombia, Guatemala, Dominican Republic.
  • Some Key sponsors obtained: Bally Total Fitness, LA Fitness, Grupo Taca Airlines, Just Sports Athletic Wear, Genesis Printing, Red Bull Energy Drink, Ingles Sin Barreras, Melcast Lithographic, Estylos Magazine
  • Media sponsors obtained: Viva 107.1, Super Estrella 97.5, La Ley 97.9, Telemundo 52, La Opinion newspaper.

WEDDING EXPO’S:

  • Established a strong clientele for the First Wedding Expo and maintained it successful for the following years (1997 – 2001).
  • Supervised overall budget of all the Wedding Expositions.
  • Managed sales personnel and all lead sales accounts.
  • Negotiated Latin Celebrities such as: Maria Conchita Alonso, Nidia Rojas, Carmen Jara, Tatiana Bolanos, Graciela Beltran for their presentation in various promotional shows.
  • The Wedding Expo features the latest available bridal services and products for Latino weddings.
  • Obtained and maintained the following local and corporate sponsors such as: Gary’s Tuxedo, Grupo Taca Airlines, Latina Bride Magazine, Wed Magazine, Ballys Total Fitness, Carlson Wagonlit Travel Agency, Daniel’s Jewelers, Wells Fargo Home Mortgage, Wedding Pages Magazine, The Knot.com
  • Obtained the following media coverage for the Wedding Expo by establishing a strong relationship with news chief editors such as: Primer Impacto (Univision 34), Univision (34) News, Telemundo (52), KTLA channel 5, La Opinion News paper, Radio Unica

TV, RADIO AND PRINT COMMERCIAL PRODUCTIONS:

  • Negotiated and supervised and created client’s commercial spots for radio and television stations.
  • Responsible to hire talent and production crew.
  • Oversaw all productions and activities including: equipment, sets, locations and post – production.
  • Supervised staff on set duties.
  • Negotiated studio and equipment rental services. 

SALES REPRESENTATIVE:                         1991 - 1994

  • Developed a promotional sales strategy for the sale of video and photography packages, which increased sales of up to 150 Weddings and Quinceaneras a year.
  • Supervised Photography orders, developments, and enlargements.
  • Supervised photographers and videographers on the field.

Education

Education
1998 - 1999

Certificate of Achievement

Production Workshop: Top Executive Producers in the Entertainment Industry
1996 - 1997

Certificate of Achievement

Sponsorship Workshop: National Executive Sales Representatives