Specialization in Marketing
Marketing is all about “Creativity and Innovations”. The prime objective of choosing marketing as my topic is to learn how to be creative in any situation.
And it is difficult to enter the rural markets due to illiteracy, low income, and problems with regards to transportation, communication and distribution channels. Therefore rural marketing needs Creativity and Innovation.
To study every aspect of marketing.
To learn more about marketing strategies so that it can help build my career in marketing.
To analyze how different companies use their strategies to market their product in rural markets while having so many roadblocks (illiteracy, communication, low income, etc.).
To study new trends in rural marketing.