Bonnie Johnson

Work History

Work History
Apr 2009 - Present

Account Executive

/training/etc
  • Established keyword research and on-line surveys program to provide new course offerings.
  • Oversaw company's first email newsletter campaign. Responsible for adding subscribers. Achieving quarterly goal of 5%
  • Evaluate results of email campaigns to determine new marketing strategies.
  • Brokered partnership with new technology training company which could increase training sales by 25%.
  • Launched and monitor social media initiatives delivering relevant marketing content.
  • Partnered with influential usergroup to co-market and educate potential students.
  • Deliver weekly presentations to student groups and clients.
May 2003 - Present

Photographer/Owner

Bonnie Johnson Photography
  • Perform ongoing analysis of SEO and paid search advertising.
  • Launched web page/landing page redesign to increase conversion goals. Reduced bounce rate by 30-35 percent.
  • Implement, monitor and track SEO initiates with Google Analytics.
  • Create and test ad copy and analyze costs of AdWords campaigns.
Feb 2008 - Feb 2009

Marketing and Sales Support

Fulton Financial Advisors
  • Educated clients with targeted email campaigns on procedures and benefits of new investment programs.
  • Developed “newsflash” style communications for inside sales staff to introduce new products.
  • Conceptualized and implemented an incentive program for bank sales personnel that delivered a 10% increase in lead generation.
Feb 2006 - Feb 2008

Relationship Banker

The Columbia Bank-Fulton Financial Corp
  • Successfully marketed supplemental banking products including home equity loans, life insurance products and financial services.
  • Substantially exceeded loan sales goal of $5.5K in 2006, delivering 35% over target.
  • Assisted in coordinating client appreciation, volunteer events and financial services presentations.
Jun 2004 - Feb 2006

Inside Sales and Support

Vytex Windows
  • Conducted sales presentations of high-end energy efficient products to commercial and residential customers.
  • Wrote and designed company's first client guide which included company profile, client specific benefits page, product specifications and how-to-order information.
  • Pioneered a 30% decrease in proposal creation time through development of boiler-plate product drawings and standardized proposals.
Sep 2002 - May 2003

Volunteer Yearbook Coordinator

Talbott Springs Elementary School
  • Drafted persuasive correspondence to area businesses to encourage monetary support. Increased revenue and reduced printing costs by 65%.
  • Sold and designed over 40 unique advertisements for sponsors resulting in the publication's first-time-ever profit.

Education

Education

B.A

Western Connecticut State University

Skills

Skills

Public Speaking

Adobe Photoshop

Microsoft Word, Excel

Google Analytics, Adwords

Understanding and use HTML and CSS

Objective

I have a proven record of successfully uncovering new markets and strengthening existing ones. Building trust and delivering a great client experience is my first goal. Targeted email, in-person marketing presentations and web analytics are just a few of the tools I'll use to increase your organization's audience share and generate the followers you want.

Summary

  • Researched keywords and conducted surveys that modernized technology class offerings.
  • Launched company's first email and social media initiative.
  • Negotiated partnership with world-renowned IT training/publishing company.
  • Responsible for web page re-design for maximum search engine optimization.
  • Analyze SEO and PPC campaign results.
  • Orchestrated alliance with tech user group to create co-branding opportunity.

Memberships

American Marketing Association

Toastmasters International