Isabel Serrano Hoogsteyns

Attente: Created the BP and brand strategy convincing investors of the new project. 

Nosso Coco: Contributed to create the brand image and brand story for the coconut water brand.

Identified and analyzed current trends related to different brands and consumer products and communicated the findings to the designers in order to transform a brand´s strategy.

Worked independently to perform a market research study, in order to identify the best market segment to accelerate the growth and profitability of the company.

Created marketing content and managed the digital social media to promote the Mexican businesses and culture in GB. Contributed to the organization and planning of events to help build a business network and connections between businesses from the GB and Mexico.

Courses of mayor interest: green marketing, trend forecasting, advertising, and brand management.

Learning accomplishments: gained understanding of effective brand strategy and positioning in the retail industry in the UK.

Learned the Portuguese and English languages as well as the Brazilian culture.

Completed level 4 out of 6, the last level being proficiency knowledge

Developed and implemented the digital marketing strategy for Nosso Coco (a coconut water brand). 

Improved my knowledge of art during the Renaissance.