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Work Experience

Oct 2015Present

Freelance 

Attente, Nosso Coco: Querétaro, México

Attente: Created the BP and brand strategy convincing investors of the new project. 

Nosso Coco: Contributed to create the brand image and brand story for the coconut water brand.

Jun 2015Aug 2015

Brand Design- Research & Strategy Intern 

Bluemarlin :  London, UK 

Identified and analyzed current trends related to different brands and consumer products and communicated the findings to the designers in order to transform a brand´s strategy.

Jul 2014Dec 2014

Market Research Manager 

Proyecto PYME : Querétaro, México 

Worked independently to perform a market research study, in order to identify the best market segment to accelerate the growth and profitability of the company.

Jun 2014Jul 2014

Social Media Marketing & Event Planner Intern  

The Mexican Chamber of Commerce in Great Britain : London, UK 

Created marketing content and managed the digital social media to promote the Mexican businesses and culture in GB. Contributed to the organization and planning of events to help build a business network and connections between businesses from the GB and Mexico.

Languages

Fluent in English, Spanish, and Portuguese, and conversational Dutch

Education

Aug 2011Dec 2015

Marketing Mayor

Anáhuac University: Querétaro, México

Courses of mayor interest: green marketing, trend forecasting, advertising, and brand management.

Jan 2014Aug 2014

Academic Exchange Program

University of Westminster: London, UK

Learning accomplishments: gained understanding of effective brand strategy and positioning in the retail industry in the UK.

Aug 2000Aug 2009

High school /Middle School/ Primary

Chapel School (American School): São Paul, Brasil       

Learned the Portuguese and English languages as well as the Brazilian culture.

Endeavors

  • Participated in the  L´Oréal Brandstorm 2015: with the objective of creating a marketing strategy for the  traveling retail segment.
  • Worked to support unprevilleged children, with learning skills problems at the Juan Pablo II School in Querétaro (2014-present).
  • Active member os Asociación Ale, an organization that aims to promote the culture of organ donation and seeks the resources to carry out the transplants where they are most needed. 

Certifications

Jun 2012Aug 2012

Dutch Level 4 

Utrecht University: Utrecht, Holland

Completed level 4 out of 6, the last level being proficiency knowledge

Aug 2014Present

Google AdWords

Google 

Developed and implemented the digital marketing strategy for Nosso Coco (a coconut water brand). 

Jun 2013Aug 2013

Art History: Renaissance in Florence

The British Institute at Florence: Florence, Italy

Improved my knowledge of art during the Renaissance.

Skills 

  • Creativity and writing competence
  • Good communication and able to relate to different cultures
  • Leadership and team work 
  • Well organized and ability to work independently
  • Trend forecasting skills and knowledge 
  • Infographic creation and manage of social networks 
  • Microsoft Office
  • Mac Pages/ Mac Keynote

References

Diana Hernandez: Dean of Marketing: Anáhuac University 
      E-mail:  [email protected]

Alex Hamilton: Strategic Planner at Bluemarlin
      E-mail: [email protected]

Juan Diego Gómez: General Manager at Proyecto PYME
     E-mail:
[email protected]

Maria Eugenia Solis: General Manager at Mexican Chamber of Commerce in Great Britain
     E mail: 
[email protected]