Grow a innovative research firm and transform it into a well known widely recognised service provider in the integrated marketing communications industry.


Integrated Marketing Communication, Consumer Research, Applied Statistics and Economics plus Social Sciences.


My experience is based on five areas:Research, Marketing Communication, Entrepreneurship, Consulting and Training

Work experience

Work experience
Jan 2010 - Present

Consumer Research

INK. Research
Consumer Insigths, Brand Analytics, Strategic Positioning,
Sep 2008 - Aug 2009

Freelance Qualitative Researcher

Block de Ideas
Projective Tests, Depth Interviews, Focus Groups,
Apr 2008 - Sep 2008

Jr. Research Projects Director

TNS Research International
"In-House" Jr. Research Project Director
Oct 2007 - Apr 2008

Research Projects Executive

TNS Research International
Support Research Projects from Field Work and Data Processing according with Client,s Accounts, Product Categories and Brands.
Jun 2007 - Sep 2007


TNS Research International
Direct / crossover involvement in local main areas of the company -and some of the most common executive research industry fields- as prentice such Fieldwork, Data Processing, Codification and Tabulation of Information gathered in the studies. Also eventually particicipation in Qualitative Sessions, Project Management and building / presentation of Executive Reports with its analysis + insigths addressed to corporate client,s products, brands, communication etc. * "R.I." Six Main Practice Areas: (1) consumer understanding; (2) branding and communication; (3) innovation, channel management; (4) new media; (5) customer relationships and (6) service measurement.
Jun 2007 - Jun 2007

Part-Time Fieldwork Staff

TNS Research International
[At QUANTA] Freelancing as Support in Data Allocation and Information Procesing Projects within studies for corporate customers/clients accounts.
Jan 2007 - Jun 2007

Research Analysis Executive

Lechter Americas
[Qualitative and Quantitative Research] Support or Lead Primary/Secondary Research Processes for Marketing & Opinion Studies. Transform Quantitative Data into Executive Reports to be delivered to Clients. Participate, lead and co-laborate in Motivational Studies through Focus Groups and/or Qualitative Research like Clusters Population and Target Description-Behavioral Characterization.
Oct 2006 - Jan 2007

Assesment Tracking Executive

[Human Talent Outsourcing & Consulting] Lead & Coordinate Massive Recruiting, Assessment, Hiring (+Legal Issues) and Induction/Training to fulfill talent needs for Corporate Customers & Strategic Partners/Allies.
2004 - 2005

Consultant/Coach - Marketing Executive for Caribbean Franchise

Dale Carnegie Training
Corporate and Individual Consulting at Junior Level. Support short or long term Consulting Projects based on Global Standard Training Methodologies.
1997 - 2005

Member/Volunteer - Executive Board - Member/Trainee

Support and enable young people to discover and develop potential taking active roles both in AIESEC and society, developing self-awareness and personal vision, increasing personal and professional capacity, building networks and challenging their worldviews. Arrange induction sessions, attend and prepare meetings or conferences, coach, mentor and lead individuals by executive positions, design career plans, allocate talent within AIESEC or sending volunteers/members to work as interns inside partner companies, encourage diversity, skills development and effectiveness.
Jul 2001 - Nov 2002

Intern - Management Consultant at Sofitel Hotel Casa del Alferez

Accor Hotels
Dec 1996 - Jul 1998

Coordinator-Monitor Laboratory of Psichometrics

Pontificia Universidad Javeriana


2008 - 2009


Universitat de Barcelona
2005 - 2005


The Dale Carnegie Institute
1995 - 2000


Pontificia Universidad Javeriana