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Various experience in public relations with hospitality, tourism, fashion brands and event management. 

As an Account Manager at Impact Asia, now responsible for managing a number of company’s key accounts including,

  • Mandarin Oriental Hotel Group (Mainland Corporate PR)
  • Fairmont Hotel and Resorts (Mainland Corporate PR)
  • Singapore F1 Grand Prix
  • MSC Cruises
  • Hong Kong Land (project base)
  • Crystal Cruises (project base)

finished task including, Hilton Beijing Wangfujing opening,Sheraton Suzhou New Towers Wing opening and rebranding, W Hotel Hong Kong (Mainland Supporting Campaign), aloft Haidian Beijing opening,aloft Haidian Beijing "aloha girl" tacticle campaign,Melco China Resorts,Chic Outlet Shopping Villages,Swissôtel Grand Shanghai,Tai Ping Carpet Shanghai show room launch and YOO.

Prior to joining Impact Asia, she worked for a boutique PR and event management agency, looking after luxury and fashion brands such as Bonpoint, Stefanel, Anne Fontaine, Tru Trussardi, ANAÏK invitation, blinkgallery. She also assisted in the media relations and event management for some watch and jewellery brands Zenith, Mikimoto and Harry Winston.

This experience enables her to obtain account management skills as well as accumulate extensive media contacts not only in first-tier cities but also in second-tier cities (Guiyang, Shenyang, Nanjing, Hangzhou etc.) She holds a Bachelor of Arts degree from Shanghai International Studies University and a Diploma of Journalism from Fudan University. And later on, she spent one year in Aix-en-Provence for the Certificate of Political Sciences. Fluent in both French and English.


Hospitality, Travel, Luxury Fashion

Work experience

Jul 2008Present

Account Manager

Impact Asia
  • Manage short lead and long lead PR campaign together with tacticle marketing strategies of 2 multinational hotel groups, 4 other international clients in Greater China mainland.
  • Lead team of Account Executives in Shanghai, Beijing and Hong Kong in PR campaign development process, from market and target audience identification, concept generation, press database establishment, guerilla campaign braindstrorming and launch.
  • Define PR campaign based on marketing vision, strategies, initiatives for each client, and manage execution related PR and marketing tools for all clients .
Jul 2007Jun 2008

Account Manager

Adventi Communication
  • Manage Greater China mainland annual PR campaign of 5 international fashion brands (Stefanel, Anne Fontaine, ANAIK invitation, TRU TRUSSARDI, 1 luxury children's wearing brand (Bonpoint) and a local designer brand (blinkgallery) .
  • Assist team of Watch and Jewerly in event management from new boutique opening (Zenith), media event (Harry WInston) to second-tier road shows.
  • Define local PR campaign based on global headquarter annual PR meeting, and manage execution of related PR and marketing tools for all international brands.
  • Tailor-make local PR campaign after discussion with branding company, and manage execution of specialized PR and marketing tools for local brand.
Jul 2006Aug 2006

Administrative Assistant (Intern)

General Consulate of France