Associate Director, Content Strategy & Distribution
sparks & honey
Promoted from Sr. Social Media Manager in March, 2013.
Recruited to oversee owned, earned and paid social media campaigns from strategy to execution for an
Omnicom-funded start up agency that focuses on aligning brands to culture. Pitched and won Social Media AOR duties for two Nestlé brands (Gerber and NESCAFÉ). Develop overarching and campaign social strategy, create content, manage and grow online communities. Manage partner relationships with paid, earned and owned social publishers. Monitor and evaluate content response and brand health metrics for multiple clients. Serve as an executive producer for client video shoots, managing pre, on-site, and post-production. Co-manage the development of a trend spotting network. Lead social media educational workshops both externally and internally. Collaborate with the creative team to produce a series of Social IP documents for new business. Manage a team of two community managers, social analyst, junior content strategists and interns.
- Increased Gerber Facebook Page’s organic growth rate by 585%, engagement rate by 22 %, amplification rate by 130% to date by revamping copy and creative to encompass more consumer and cultural insights
- Oversee the community management of NESCAFÉ Latino and increased the brand’s Twitter handle’s growth rate by 21%, engagement rate by 553 % and amplification rate by 893% through influencer outreach and live tweeting a NESCAFÉ-sponsored program on Univision
- Produced culturally-driven multimedia content for the “Clinique Celebrates” campaign, boosting the brand’s Facebook & Twitter engagement by 110% over two months
- Monitored daily cultural trends and created culturally-driven Facebook and blog content for Hyatt Hotels, generating 995% gains in impressions, 1,252% increase in viral reach and a 140% increase in engagement