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Innovative and competitive executive professional, with dynamic project management & marketing career within major corporate environments, along with successful experience in start-up projects. Hands-on leader with exemplary expertise in leading and managing cross-functional teams, projects, and missions simultaneously. Expert at carrying out full and collaborative responsibility in providing strategic direction and leading teams in successful execution of tasks. Equipped with persuasive negotiation, communication and presentation skills; adept at building top-producing relationships with customers and business partners worldwide. Interested in pursuing a challenging career within pharmaceutical, consumer healthcare and consumer packaged goods industries to effectively utilize knowledge and skills gained from diverse work experience.


  • Reading, both fiction and non-fiction
  • Writing poetry
  • Watching cricket
  • Travelling
  • Music, mostly eastern classical

Work experience

Oct 2010Present

Marketing & Business Manager

Greeniche Natural Health

Provide strategic oversight to all phases of product development and brand marketing. Take full responsibility in leading the development, introduction and execution of tablet and powder formulations of Stevia, a natural sweetener; LikeSalt, a sodium-free salt; and a range comprising of ten vegetarian vitamins and supplements in the Canadian market. Oversee all phases of business and brand development, including strategic planning and launch. Establish strong relationships with vendor and partner management.

-Obtained regulatory approvals to in-market launch of the products’ introduction process.

-Developed and maintained extensive sales and distribution/broker network across Canada, covering all leading retail chains along with independent pharmacies and health stores.

-Set and accomplished first two years’ marketing objective through marketing of more than ten products which significantly boosted sales revenue worth more than $2M within 24 months after launch.

-Provided active contacts for distribution in international markets across the United States, United Kingdom, Saudi Arabia, Iran, Kuwait, Muscat (Oman) and United Arab Emirates.

-Negotiated and won Stevia private labeling contract for a leading pharmaceutical banner in Canada.

-Spearheaded the development of strong products’ pipeline with seven products currently undergoing approval process with Health Canada.

-Took part in all brands rapidly growing in terms of brand equity as well as sales revenue.

Feb 2009Present

Marketing & Management Consultant

Khosa & Associates

ØProvided consultation on projects mostly related to pharmaceutical industry including new ventures in manufacturing, distribution, and retail business

ØHandled a project for the government of Afghanistan on establishment of licensing procedure for new pharmaceutical products

ØConducted project evaluation for a large Indian pharmaceutical company seeking entry into the Canadian market

ØCreated business plan for a Pakistani food products’ company for entry into Canadian market

ØSupervised primary research seeking information regarding buying habits of South Asian Community in terms of healthcare products

Apr 2005Jun 2010

Director Marketing

Biovista Healthcare

ØLead the company to do pioneering work in the new-to-the-market categories of nutraceuticals and cosmeceuticals

ØHelped recruit and train a sales & marketing comprising 130 young professionals

ØEstablished prescription-based sales in excess of Rs. 100,000,000 (CAD 1,250,000) in less than 2 years and helped the company achieve operating breakeven more than 1 year ahead of target

ØAchieved Average Growth Rate of more than 100% for 5 years in succession

ØHelped Biovista achieve leadership position in the newly established categories paving the way for more companies to follow creating new market segments previously untapped

Established International Marketing Division with exports to 7 countries before completion of 3 years of operations
Sep 1999Mar 2005

Group Marketing Manager

PharmEvo / Shield Corporation

ØHelped launch of PharmEvo as an start-up pharmaceutical company with resounding success

ØAchieved the status of fastest growing pharmaceutical company in the country for 4 years in a row, crossing the revenue base of Rs. 500,000,000 (CAD 6,000,000)

ØCreated sales & distribution management systems, which became industry standards

ØMaintained more than 100% annual growth rate for 5 consecutive years

ØLead the launch of global brands like Becton Dickenson and Bausch & Lombe in Pakistan market

ØHelped the company achieve one of the top three positions in antihypertensive, anti-diabetic, cholesterol lowering agents, and non-steroidal anti-inflammatory categories competing against leading MNCs

ØSuccessfully developed and lead a team comprising more than 200 marketing & sales professionals providing promotional coverage to more than 2,000 medical practitioners across Pakistan

ØEstablished a distribution network across the country reaching more than 5,000 retail outlets

ØRe-launched Shield Corporation, a CPG company acquired by the holding company in 2002

ØAchieved an exemplary turnaround that later became a case study in business schools by taking the company from a revenue base of less than Rs. 100,000,000 (CAD 1,250,000) to over Rs. 400,000,000 (CAD 5,000,000) within 3 years, achieving a profitable bottom-line during the course

Launched new product groups in oral care and baby care market segments successfully spreading the risk and increasing the market penetration
Feb 1994Aug 1998

Marketing Manager

Sterling Winthrop Inc.

ØManaged sales & marketing function responsible for a revenue base of close to a billion rupees (CAD 125,000,000)

ØLead successful launch of the global brand Panadol (Tylenol in Canada) in Pakistan, and made it the backbone of the company with revenue exceeding Rs. 200 million (CAD 2,500,000) in year one contributing almost 25% of company’s sale at that time

ØAchieved 3 folds increase in sale of Panadol range in 3 years after launch

ØHelped make Panadol a bigger brand than Calpol by Glaxo Wellcome, which was already a 5 years old brand on the Pakistan market

ØPlayed an instrumental role in helping the company enter and succeed in consumer healthcare market with a range of cough syrups and topical pain-killer for sportsmen

ØInitiated television advertising for the first time in company’s history, which helped achieved incremental sales primarily in consumer healthcare market bringing in additional cash for further expansion

Aug 1992Jan 1994

Marketing Officer

Cable & Wireless Inc.

ØEnjoyed commencing my career by being a part of the company that brought cellular communication to Pakistan

ØContributed towards establishment of marketing policies & procedures for the new company

ØCoordinated the launch advertising campaign, one of the biggest in the history of media in Pakistan

ØActed as a liaison between Pakistan office and C&W regional office in Singapore

Ø  Coordinated an ongoing market research to gauge consumer liking and disliking of company’s offering and future trends in the newly created market


Jan 1990May 1993


Institute of Business Administration


Start-up Companies
Strategic Turnarounds
Leadership & Team Building
Project Management
Sales & Distribution Management
Advertising & Marketing Communication
Business Development
International Marketing
P&L Management
Strategic Marketing
Brand Management
Project Management


Feb 2013Feb 2015