Marketing Director/Owner Dallas, TX, Focus areas: Marketing Communications, Social Media Marketing, and Marketing Research. Client acquisition & retention strategies for healthcare IT, SMBs & other industries. Email marketing. Lead generation.
- Signature Marketing –10 to 30+% success rate securing sales meetings for clients with C-level executives in healthcare, manufacturing & printing industries. Research target companies, identify decision makers & capture data for CRM database of prospects. Reach out to physicians and C-level executives to sell EHR software
- Launch & Hustle – manage outsourced blog writer, edit Social Media Today & Entrepreneur.com articles. Edit & schedule WordPress blog posts. Use Yoast to optimize blog post SEO
- Social Media Client – drove proactive community engagement via Facebook & Twitter with 66% growth in Facebook likes
- Frumalicious/Modwear – Implemented B2C Marketing Plan incorporating social media marketing, e-mail marketing & e-newsletter. Led business development initiative. Target market segmentation. Content creation
- Noosphere Marketing – Researched, analyzed & wrote article for large financial institution client related to balancing client acquisition and retention in the professional services industry
- Kimberly Stricker– Social media content creation for Facebook & YouTube. Incorporated SEO techniques to drive online traffic. Created marketing materials.