Irene Krasnoff

Marketing Director/Owner Dallas, TX, Focus areas: Marketing Communications, Social Media Marketing, and Marketing Research. Client acquisition & retention strategies for healthcare IT, SMBs & other industries. Email marketing. Lead generation.

• Signature Marketing –10 to 30+% success rate securing sales meetings for clients with C-level executives in healthcare, manufacturing & printing industries. Research target companies, identify decision makers & capture data for CRM database of prospects. Reach out to physicians and C-level executives to sell EHR software
• Launch & Hustle – manage outsourced blog writer, edit Social Media Today & Entrepreneur.com articles. Edit & schedule WordPress blog posts. Use Yoast to optimize blog post SEO
• Social Media Client – drove proactive community engagement via Facebook & Twitter with 66% growth in Facebook likes
• Frumalicious/Modwear – Implemented B2C Marketing Plan incorporating social media marketing, e-mail marketing & e-newsletter. Led business development initiative. Target market segmentation. Content creation
• Noosphere Marketing – Researched, analyzed & wrote article for large financial institution client related to balancing client acquisition and retention in the professional services industry
• Kimberly Stricker– Social media content creation for Facebook & YouTube. Incorporated SEO techniques to drive online traffic. Created marketing materials.

Marketing Manager, Dallas, TX, Executed marketing communications strategy to include social media marketing, website content, blog management & e-mail marketing campaigns to promote Chamber. Worked with Interim CEO to re-organize Chamber & identified opportunities for improvement. Led business development initiatives & production of marketing materials. Built e-newsletter and e-mail subscriber base with 10-20% open rate. Events based marketing for business dinner, conferences & networking events. Led planning for clean energy conference. Created and implemented contingency plan to address shortage in clean energy conference attendees and sponsors which resulted in an estimated 10% profit margin Worked with other organizations to promote business development between Texas and Israeli companies SEO techniques resulted in 30, 000 views of clean energy blog. Implemented new social media accounts Worked with the Interim CEO to re-organize the chamber. This included leading initiative to launch new database, collaborating on website design & presenting business strategy/process recommendations

Business Transformation/CRM Consultant, Austin, TX, CRM and business strategy consulting services to domestic clients in the public sector, media & entertainment, and telecommunications industries. Facilitated client retention via provision of relevant services in marketing research, business case analysis, business process modeling, project management, and communicating relevant project information. Promoted IBM brand to state agencies via drafting RFPs related to CRM applications. Created marketing materials that positioned IBM as provider of innovative sales effectiveness offerings to increase revenue, improve customer retention, and provide pipeline management & forecast support. Generated $1.2M new business opportunity with client through Business Case Analysis that framed key business challenges, summarized findings, and outlined recommendations for improving CRM processes Conducted industry comparative/financial analysis & created sales effectiveness assessment tool for media and entertainment client. Compiled, analyzed, and presented data. Team utilized data to develop customer acquisition and retention strategies. Client retention resulted in $4.5M additional revenue Worked on large state government projects involving installation of integrated case management applications that interfaced with legacy systems and provided real time data. Documented systems requirements Organized marketing campaign to develop awareness of sales methods/process collateral which resulted in 17% account executive buy-in to present these offerings to IBM's target clients

Department Director, Austin, TX, Strategic management of human services agency with team of directors to plan new programs, create marketing campaigns, develop annual budget, and resolve organization issues. Built and led teams of social services professionals. Managed federal, state, and local government contracts to ensure compliance with complex program/fiscal regulations. Created and monitored $1.4M budget to run social services programs. Built internal and external collaborative relationships to provide client services and pursue funding opportunities. Collaborated on $2M RFP for the U.S. Department of Housing & Urban Development Assessed funding market to identify, segment, and prioritize key funders which resulted in 10-15% increase over annual financial target Turned around department operating under deficit through business process re-engineering & new revenue generation which led to 40% revenue increase and 33% reduction in staff attrition Achieved staff productivity improvement by 25% through developing an Integrated Case Management Database System to track number clients served, goals reached, and services provided. 90% target goals reached and government contracts renewed valued at $1M