Over the years, Ira Smolens has upheld a fine balance between his philanthropic activities and professional endeavors, emphasizing a twofold commitment to community stewardship and excellence in the field of direct-response marketing. A resident of Boca Raton, Florida, Ira Smolens donates to several local charities, including CasaBlanca Academy, which provides education to children with autism and developmental disabilities. On a larger scale, Ira Smolens regularly gives to such worthwhile organizations as Susan G. Komen for the Cure, the International Vasa Previa Foundation, Odyssey House, and First Book, which gives children from low-income families new, age-appropriate books. Noted for his contributions to the Jewish American community as well, Ira Smolens has volunteered his time to the Jewish Community Center of the Greater Palm Beaches and the Jewish Federations of North America.
As President of Pound Ridge Products, Ira Smolens holds oversight for a consumer goods direct-response marketing organization with substantial interests in home shopping television, infomercials, catalogues, and the Internet. The driving force behind the promotion of such products as Magic Molding, Hair Curling Systems, and Slimming Lingerie, Ira Smolens has built Pound Ridge Products into one of the best-selling product lines (in sales per minute) on the Home Shopping Network, with the advent of the company’s popular figure-slimming garments. Along with business partner Kevin Rose, Ira Smolens founded CarTHINK, LLC in 2004, where today he fulfills the online marketing needs of thousands of auto dealers worldwide through a wide range of value-added services. Through the power of search engine optimization, inventory management, e-mail lead generation, domain registration, and more, Ira Smolens and CarTHINK, LLC promote brick-and-mortar dealerships on a grand scale and greatly facilitate the online selling process. In the business of direct-response marketing for nearly 40 years, Ira Smolens possesses a unique understanding of the industry, with notable achievements in print, televised, and online media.