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Summary

I am a marketing consultant with over 15+ years of experience in India and Middle east , working for various Bluechip IT companies . In my career span i have focussed on the grass root level marketing , BTL , ATL , Channel Programs and Account / Enterprise based Marketing. 

Over the last five years I have worked with numerous start-ups and companies looking to develop new avenues for business .Experience and leading digital marketing and e Commerce relationships have helped me craft a successful Marketing 2.0 approach .

Having a background in traditional marketing has helped me in formulating many a 360 degree integrated strategy plans . Digital Mediums with all its complexity, measurability, creativity, ease of rollouts, conversational nature and above all the interactivity that it provides enchants me the most.

In an constant effort to upgrade my skills i also participate in various Digital marketing forums and conduct workshops on the same from time to time.

Skills

10
Channel Program Management

Have Developed and managed large scale engagement and development programs for ISV's , SI's and Premium Channel Partners.

8
Digital Marketing 

Responsible for Using growth Hacking techniques to delvelop low cost but effective mediums for communication and ultimately lead generation for businesses. 

10
Business Strategy 

Develop a 360 degree plan from seeding an idea to nurturing it and finally covert into a profitable business. 

8
Product Lifecycle Management

Mapping and Charting a products Journey from creation to ultimate end customer usage. Have worked on all the aspects involved from market research to pricing , packaging , GTM , distribution and Service Support. 

Education

19971999

Masters in Business Economics

Department of Economics, Jiwaji University

A course specialising in Bringing together the two worlds of Marketing and Economics together for a practical understanding of the real life Corporate environment.

19941997

B.Com 

KRG College , Jiwaji University

Bachelors In Commerce to Build a foundation for future learing.