Expertise: Business Consulting

Profile:Tenacious, compelling, creative, resilient and results-driven professional well versed in optimizing business performance, eradicating duplication, reducing costs, uncovering areas for growth and revenue generation. Articulate, honest, critical thinker, tactful communicator and mediator, assertive negotiator, thrives on ambiguity when the situation requires that order be created from chaos. Focuses on the end result to deliver excellence.

Core business competencies include:


¬Presentations and Public Speaking

¬Strategic Planning

¬Workshop Facilitation

¬Business Planning

¬Competitive and Market Analysis

¬Marketing and Branding

¬Management Systems

¬Social Media

¬Process Improvement


¬Business Administration

Work History

Work History
Jan 2004 - Present


Strategic Marketing and Business Consultant

Prepare business, strategic and marketing planning for SMEs and not-for-profit organizations, gathering information to deliver action-oriented plans to meet the client's goals and mission. Also provide facilitation, branding, consumer messaging and communications advice. PRINCIPAL Please email me to request a list of key contracts.

Jan 2004 - Present


Pure Power Solutions - Distributing
Sourced and negotiated the Canadian Distribution rights to the Graham Stetzer Filter for electromagnetic frequencies in buildings, selling over 10,000 in 3 years.
Jan 2004 - Present


Trent University
Developed and presented the "New Venture Planning and Design", "Entrepreneurship" and "Organization Theory" courses to second, third and fourth year students in the Business Administration program. Conducted over 500 business plan reviews working hands-on with students to redefine and solidify their goals.
Jan 2009 - Present


Designed, wrote and facilitated two ongoing workshops, supported with comprehensive workbooks with accompanying CD ROM. Facilitated the one day workshop to 10/14 persons, positioning at new and existing entrepreneurs to grow their business and work smarter, not harder. Recipient of excellent facilitation evaluations from attendees and programs being considered by other Ontario-based CFDC's.
Jan 2011 - May 2011


Betsy McGregor, Peterborough Federal Liberal Candidate, Election Campaign

Key member of the leadership team, working closely with the Campaign Chair. Responsibilities included brand creation, strategy, messaging, advertising, press releases and media relations. Using social media tools such as Hootsuite, Twitter, foursquare, Flickr and YouTube to increase Facebook LIKES, manage page postings, ads and increase page views. Designed website to reflected brand and support social media. This campaign had the highest % of Liberal votes in all Eastern Ontario rural ridings.

Jan 2001 - Jun 2001


Hannivan Homes Ltd
Recruited to devise and initiate radical changes to the accounting processes and corporate functions, streamlining operations resulting in attracting the attention of Linwood homes who acquired the Upper Canada Classic Country Homes division of the company.
Jan 2000 - Feb 2001


Sir Sanford Fleming College
Researched investor education in the marketplace compiled from a mass of data for the Ontario Securities Commission. ORIENTATION COORDINATOR Revised the annual Frosh week for 2,000 students to provide added value and excitement for the students.
Jan 1981 - Jan 1999


Librairie au bord du lac
Purchased the underperforming, mall-based bookstore in major financial turmoil generating $140,000 and boosting revenue to an unprecedented $800,000 in 7 years. Introduced stringent changes to all facets of the operation, realigning the brand maintaining a community image with enticing advertising, and supporting in community activities. Empowered and reenergized employees, building autonomy and a sense of achievement which boosted customer service and loyalty resulting in an established customer base. Nominated for the 1993 "Canadian Bookseller of the Year".


1993 - Present


Concordia University

Dean’s List, GPA Top 25/500 Students, Best 5% of the Class.