Strategic Marketing and Sales Executive Market Expansion ~ PR & Advertising ~ Destination Marketing ~ Sales Planning A dynamic, entrepreneurial sales and marketing manager with a proven record of achievement while providing award-winning leadership in highly competitive markets. Tenacious in building new business, securing customer loyalty while coaching and improving team performance. A positive, proactive and professional self-starter with a strong work ethic; an innovator with a passion in developing sales and marketing projects. Known for my enthusiasm, persistence, follow-through, and collaboration to define appropriate measures to resolve concerns and ensure program/project completion and success. Million Dollar Budgets and Branding Projects Collaborative Development and Fundraising Cross Cultural Diplomacy and Global Thinker Opportunity Identification and Industry Analysis Professional Recognition Sales Team booking over $3,610,000 in 18 months Opened 42 new retail locations in 4 counties in 10 months 2008 & 2009: The Knots “Best of Weddings” Awards 2009 Wedding Wire’s “Bride Choice” Award 2009 Finalist in Michigan for “Best of Team Building Venue” Created and Published “Velocity” a Business and Family Relocation Magazine for Battle Creek with distribution of 50,000 Collaborated in the creation of golf program.


Community Outreach

Board President of Heritage Battle Creek and Historical Society

World’s Longest Breakfast Table Volunteer Coordinator 

Travel Channel-Taste of America

International Festival of Lights Tour Guide and Parades

Taste of Battle Creek

CACC- Culinary Art and Hospitality Advisory Committee

100th year Hart-Dole-Inouye Federal Center Celebration Committee

Baby Boomers Festival Committee

Holistic Health Fair Committee

Harvest & Hispanic Fiesta Festival Committee

Strawberry Festival Event Planner

 International Hot Air Balloon Festival

Japanese Customs Education

 Kellogg’s Plant Tour Guide and Kellogg’s Taste Testing

Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Social — Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.


1992 - 1993

Davenport Business College
1989 - 1991


University of Maryland
<html />



Media Endorsements/Accomplishments

Television: Access Vision Michigan State University’s Brook Lodge Resort & Conference Center – April 2009   West Michigan Ghost Hunters Society Brook Lodge - Doctor’s Cottage-October 2008   Travel Channel Travel America - Taste of America - June 2006 Battle Creek ~ World’s Longest Breakfast Table   Website Awards: Brook Lodge Resort and Conference Center/Michigan State University’s include:   2008 & 2009 The Knot “Best of Weddings”  2009  WeddingWire’s Bride’s Choice Award   Magazines: Michigan Meetings & Events  2009 Finalist “Best Team Building Venue” – Brook Lodge   Simply the Best Destinations - Postcard Perfect- Brook Lodge - September/October 2008   Battle Creek’s Relocation Magazine – Battle Creek Unlimited “Velocity in Business”- April 2008   NTA Courier Magazine Great Lakes - Great Options - August 2006   Illinois Magazine The Righteous Reformation - March 2003 Fresh Perspective on a Traditional Destination - December 2003   Destinations Michigan - Local perspective - June 2006   Chicago Great Getaways Greencrest Manor - June 2006   Golf Styles Ohio  Tee Time - April 2006   Group Tour Magazine Southwest Michigan Cornucopia - Spring 2005 One Members Perspective - September 2005 Southwest Michigan “Treasure Hunt FAM Tour”- Spring 2004 Great Place for Group Tours - Summer 2004 Southwest Sampler - Summer 2003 COVER -Kellogg’s Cereal City USA- August/September 1998   Bus Tours Magazine Tour Spotlight - Dec. /Jan. 2003 Tour Spotlight - January 2003   Michigan Travel Ideas Southern Swing Golf - Summer 2003   Michigan Golf September - 2002   Newspapers: Battle Creek Shopper Haunting in the Doctor’s Cottage – Brook Lodge - October 2008   Chicago Tribune Don’t eat the Froot Loops! & other adventures in Cereal City - August 1, 2006   Dallas Morning News Celebrating One Hundred Years of Corn Flakes - July 25, 2006


Woo stands for winning others over. Enjoy the challenge of meeting new people.


The kind of person who loves to peer over the horizon. A better product, a better team, a better world.


Helping people to succeed; Building on talent rather than fixing weaknesses. Excellence, not average, is my measure.


Enthusiasm that is contagious.


A knack for identifying problems with alternative ways to proceed. Faced with any given scenario, I can quickly  sort through the clutter and find the best route, spot the relevant patterns and issues and generate alternatives for solving them with available resources.


Taking psychological ownership of what they say they will do. Committed to stable values such as honesty, loyalty, dependable and reliable. Motivate to excel and be accountable.

Work History

Work History
Apr 2008 - Jan 2010

Senior Sales & Marketing Manager

Michigan State University/Brook Lodge Resort and Conference Center

Sales Team Booking over $3,610,000. in one year.

Implemented a Strategic Sales & Marketing Plan for Michigan State University’s Brook Lodge Resort and Conference Center.

Organized and conducted sales calls, market research and development in order to recruit new clients and expand sales contracts; implemented manner in which to utilize and communicate the results through reports analysis and meetings.

Designed the sales and marketing programs; responsible for contracts across all operating departments with an emphasis on corporate, conventions, leisure, social, government, golf and weddings accounts.

Provided leadership to assure sales and marketing goals were achieved; oversaw the daily operation and events of the sales and marketing team.

Property won awards in 2008 & 2009 The Knots “Best of Weddings”, 2009 Wedding Wire’s “Bride’s Choice” and 2009 finalist in Michigan for “Best of Team Building Venue”

Represented the Brook Lodge Resort and Michigan State University at key industry tradeshows, civic functions, local or regional business organizations and associations.

Conduct site inspections and FAM trips.

Delphi Database

Jul 2007 - Apr 2008

Director of Sales and Marketing

Travelhost Magazine of Southwest Michigan

Created and published a 48 page magazine “Velocity” a Business and Family Relocation Magazine for Battle Creek, Michigan. Distrubution of 50,000.

A Travel Magazine/National destination marketing magazine, promoting attractions, restaurants, events and businesses in all of Southwest Michigan covering over 12 counties.

Coordinated sales and distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives.

Proofed ads, copy and layout for magazines.

Analyzed sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Sep 2006 - Jun 2007

Development and Fundraising Sales Manager

Leila Arboretum Society

Designed and implemented solutions in major corporate/private gifts, grants, fundraising, events, media kit, sponsorships, annual membership campaigns, website, endowments and volunteer recruitment in order to build capital.

Enhanced and developed new marketing strategy for the Children’s Garden and MSU Master Gardener’s programs and measured the effectiveness of the new initiatives.

Feb 2002 - Sep 2006

Director of Sales and Marketing

Battle Creek/Calhoun County Convention and Visitors Bureau

Developed, implemented and executed the budget and programs designed to maximize tourism and increase accommodation revenue in Calhoun County.

Attended all travel/trade shows promoting Calhoun County as a destination to International, National, and Regional markets for motorcoach, conventions, group tours, reunions, golf, and leisure travel.

Implemented the sales and marketing plans including: motorcoach, tourism, events, conventions, tradeshows, golf programs, travel writers, media newsletters of the Bureau.

Oversaw and developed brochures, itineraries, travel packages;

Organized tourism meetingand conducted cultural and educational FAM tours.

Assisted in the creation of golf program

Memberships: NTA, ABA, SYTA, Circle MI, OMCA, ACG, MRA, WMTA, MSAE, MPI.

Created the Hospitality Training Program for Calhoun County hotels, attractions and the tourism industry service personnel.

Sep 1996 - Oct 1999

Sponsorship and Sales Manager

Kellogg's Cereal City USA

Strengthened promotion and events for Grand Opening of the Award-Winning attraction

Signed over $780,000 in Sponsors in 2 months included: Kodak, Pepsi, Barry County Telephone Company, Borden Milk, Southern Michigan Bank, Consumers Energy.

Designed and implemented corporate sponsorships, advertising and promotions with over 400,000 visitors.

Attended all International, National and Regional Destination marketing trade shows, performed site tours and FAMS.

Coordinator of events on property and in the community. Direct Sales calls.

Created procedures for motorcoach, group tours, telemarketing, itineraries, packages and networking.

Created and conducted the Hospitality training program for the County hotels, attractions and tourism industry service personnel.


Apr 1986 - Apr 1998

General Manager/Catering and Events Coordinator

Roma Cafe

Our  family owned restaurant, oversaw all aspects of the operation.

Directed and coordinated activities of businesses.

Reviewed financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement.

Determine areas needing cost reduction and program improvement.

Managed staff, preparing work schedules and interviews, hired and trained new employees.

Planned and directed activities such as promotions,  community events and set prices.

Created Catering business in 1990.


2007 - Present

Certified Travel Industry Specialist

2006 - Present

Certified Meeting Planner

1988 - Present

Michigan Realtor License

2011 - Present

Reiki Master