Board President of Heritage Battle Creek and Historical Society
World’s Longest Breakfast Table Volunteer Coordinator
Travel Channel-Taste of America
International Festival of Lights Tour Guide and Parades
Taste of Battle Creek
CACC- Culinary Art and Hospitality Advisory Committee
100th year Hart-Dole-Inouye Federal Center Celebration Committee
Baby Boomers Festival Committee
Holistic Health Fair Committee
Harvest & Hispanic Fiesta Festival Committee
Strawberry Festival Event Planner
International Hot Air Balloon Festival
Japanese Customs Education
Kellogg’s Plant Tour Guide and Kellogg’s Taste Testing
Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Social — Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
1992 - 1993
Davenport Business College
1989 - 1991
University of Maryland
Apr 2008 - Jan 2010
Senior Sales & Marketing Manager
Sales Team Booking over $3,610,000. in one year.
Implemented a Strategic Sales & Marketing Plan for Michigan State University’s Brook Lodge Resort and Conference Center.
Organized and conducted sales calls, market research and development in order to recruit new clients and expand sales contracts; implemented manner in which to utilize and communicate the results through reports analysis and meetings.
Designed the sales and marketing programs; responsible for contracts across all operating departments with an emphasis on corporate, conventions, leisure, social, government, golf and weddings accounts.
Provided leadership to assure sales and marketing goals were achieved; oversaw the daily operation and events of the sales and marketing team.
Property won awards in 2008 & 2009 The Knots “Best of Weddings”, 2009 Wedding Wire’s “Bride’s Choice” and 2009 finalist in Michigan for “Best of Team Building Venue”
Represented the Brook Lodge Resort and Michigan State University at key industry tradeshows, civic functions, local or regional business organizations and associations.
Conduct site inspections and FAM trips.
Jul 2007 - Apr 2008
Director of Sales and Marketing
Created and published a 48 page magazine “Velocity” a Business and Family Relocation Magazine for Battle Creek, Michigan. Distrubution of 50,000.
A Travel Magazine/National destination marketing magazine, promoting attractions, restaurants, events and businesses in all of Southwest Michigan covering over 12 counties.
Coordinated sales and distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives.
Proofed ads, copy and layout for magazines.
Analyzed sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Sep 2006 - Jun 2007
Development and Fundraising Sales Manager
Leila Arboretum Society
Designed and implemented solutions in major corporate/private gifts, grants, fundraising, events, media kit, sponsorships, annual membership campaigns, website, endowments and volunteer recruitment in order to build capital.
Enhanced and developed new marketing strategy for the Children’s Garden and MSU Master Gardener’s programs and measured the effectiveness of the new initiatives.
Feb 2002 - Sep 2006
Director of Sales and Marketing
Developed, implemented and executed the budget and programs designed to maximize tourism and increase accommodation revenue in Calhoun County.
Attended all travel/trade shows promoting Calhoun County as a destination to International, National, and Regional markets for motorcoach, conventions, group tours, reunions, golf, and leisure travel.
Implemented the sales and marketing plans including: motorcoach, tourism, events, conventions, tradeshows, golf programs, travel writers, media newsletters of the Bureau.
Oversaw and developed brochures, itineraries, travel packages;
Organized tourism meetingand conducted cultural and educational FAM tours.
Assisted in the creation of www.misouthernswing.com golf program
Memberships: NTA, ABA, SYTA, Circle MI, OMCA, ACG, MRA, WMTA, MSAE, MPI.
Created the Hospitality Training Program for Calhoun County hotels, attractions and the tourism industry service personnel.
Sep 1996 - Oct 1999
Sponsorship and Sales Manager
Kellogg's Cereal City USA
Strengthened promotion and events for Grand Opening of the Award-Winning attraction
Signed over $780,000 in Sponsors in 2 months included: Kodak, Pepsi, Barry County Telephone Company, Borden Milk, Southern Michigan Bank, Consumers Energy.Designed and implemented corporate sponsorships, advertising and promotions with over 400,000 visitors.
Attended all International, National and Regional Destination marketing trade shows, performed site tours and FAMS.
Coordinator of events on property and in the community. Direct Sales calls.
Created procedures for motorcoach, group tours, telemarketing, itineraries, packages and networking.
Created and conducted the Hospitality training program for the County hotels, attractions and tourism industry service personnel.
Apr 1986 - Apr 1998
General Manager/Catering and Events Coordinator
Our family owned restaurant, oversaw all aspects of the operation.
Directed and coordinated activities of businesses.
Reviewed financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement.
Determine areas needing cost reduction and program improvement.
Managed staff, preparing work schedules and interviews, hired and trained new employees.
Planned and directed activities such as promotions, community events and set prices.
Created Catering business in 1990.