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Ioanna Damianaki

Marketing specialist


Self-motivated, highly energized, creative and versatile Marketing & Public Relations professional with robust experience in all aspects of Marketing & Communications on a global basis. Especially skilled at building effective and productive working relationships, multitask in fast-paced environments and team player. Excellent management, public relation skills and effective leadership.

Seeking a challenging position in the marketing & communication field as well as the event management.

Work experience

Sep 2012Present

Marketing & Communication Specialist

SYSTEMS SUNLIGHT S.A. | Member of Panos Germanos Group of Companies
  • Integral Part of the Marketing and Communications Department (HQ, Subsidiaries and SUNLIGHT’s Global Partners Network), strongly involved in the budget allocation and monitoring process
  • Actively participated in the design and implementation of global strategic marketing plans for all SBUs (batteries, energy power systems, services) in close co-operation with the product management and sales teams
  • Conducted systematically primary and secondary market research in order to identify market conditions, trends and requirements for current and future products
  • Supervised the design and production of all promotional materials (brochures, presentations, business gifts, company cars and partners’ network branding) and sales tools (CRM, sales offers format, sales leads creation platforms,       reference lists, product showrooms), achieving significant cost reductions (e.g. >80% for leaflets production)
  • Led the redesign and optimization of all corporate websites, initiated and enhanced company’s presence in all major social media platforms (Linkedin, Facebook, Youtube,)
  • Co-ordinated company’s participation in prestigious International tradeshows and events (Solar Power International in Las Vegas, CeMAT in Hannover 2014/2016, IMHX in Birmingham, Intersolar 2014/2015 in Munich, World Future Energy Summit in Abu Dhabi 2015/2016)
  • Renewed company’s corporate and product branding
  • Responsible for public and media relations and key contact person with the PR Agency (V&O), having successfully disseminated more than 20 press releases and organized 2 press conferences, which have resulted in more than 1.000 mentions in offline and online media and 3 corporate awards
  • Actively participated in various interdepartmental projects such as the SUNLIGHT Code of Business Conduct, and the Internal Decoration initiative
  • Developed Internal Communication instruments such as the bilingual “SUNLIGHT Plus” Newsletter, distributed quarterly to all SUNLIGHT employees and partners, aiming to inform them on key market trends, company’s achievements and strategic plans
  • Fully responsible for the design of TOSHIBA Batteries leaflet (No1 Distributor of Toshiba Batteries)
Sep 2010Sep 2011

Communication Assistant (part of Student Affairs Department)

New York College, Athens Greece                                               
  • Reviewed renewal paperwork and updated directory information online
  • Surveyed the student body and alumni to determine Student Affairs needs
  • Assisted with the annual commencement ceremony
  • Attended fairs and off campus events as a College representative
  • Assisted admissions with the cross enrolment of undergraduate alumni to graduate programs
  • Helped on the creation and publication of Annual Yearbook
  • Coordinated pre-communication with companies leading to the placement of students and participation in
  • Annual Career Fair
Mar 2009Aug 2010

Office Manager

Giorgos Apegitos (Panionios Vice President& Football Manager), Athens Greece
  • Contribute as an integral team member, knowledgeable of all Company’s internal and external initiatives and affairs
  • Responsibilities included, translations, meetings, contracts
  • Created new accounts, conducted presentations, communicated with clients
Mar 2008Oct 2009

PR Assistant - Hosting

Athens Xclusive Designers Week
  • Preparation of the event before starting contact with media, guests, fashion designers
  • Fully responsible for supervising the catwalk event (seating, guests, media, designers)


Oct 2015Jun 2016

Fashion Management

Pansik Scuola Di Moda - Art & Design 

Main subjects: Fashion Marketing, Event Management, Budgeting, Crisis Management, Fashion Theory

Sep 2005Jul 2010

Bachelor in Communication and Public Relations

SUNY EMPIRE State College (by New York College in Athens)

Main Subjects: Theories of Human Communication, Advertising, Organizational Communication, Communication Strategy, Advanced PR

Language & technical skills