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The Associate Director of Hotel Property Development is responsible in coordinating and implementing all aspects of the development of affordable hotel projects.  Projects may include new construction, acquisition and rehabilitation, portfolio syndication, and joint ventures with other developers. This position will directly report to Vice President Business Development in the Metropolitan Golden Management (MGM)

Duties and Responsibilities

Working closely with the Director , the role will cover all aspects related to transactions or new business including:

Researching and analyzing new business opportunities and producing clear summaries to enable decision making
Production of clear and articulate marketing material such as teasers, presentations and teasers as required for
transactions. This will include elements of research and information collation
Designing, amending and updating models (ranging in complexity) for transactions and other business needs.

                      Work experience

                      Apr 2015Present

                      Associate Director

                      Metropolitan Golden Management (MGM)

                      The Associate Director of Hotel Development is directly report to Vice President Business Development and responsible in originating, coordinating and implementing all aspects of the development of affordable Hotel projects.  Projects may include new construction, acquisition and rehabilitation, portfolio syndication, and joint ventures with other developers. 


                      Director of Sales & Marketing

                      Metropolitan Golden Management (MGM)

                      Director of Sales & Marketing Metropolitan Golden Management (MGM), Representing 10 (Ten) National Chain Hotel called Horison Hotels Indonesia in 2010. Report directly to Director of Finance and Director of Operation. Oversee Sales , Reservation, e-commerce, branding and marketing communications initiatives in addition to internal communication and acquired a 5-member team to spearhead the implementation and execution of a corporate branding and marketing plan. 


                      Director of Sales

                      Lorin Business Resort & Spa Solo

                      Director of Sales LORIN BUSINESS RESORT & SPA SOLO, of a 5 Star Business Resort & Spa, offer of 112 rooms. Partnered directly with clients to assess and respond effectively to customer needs.


                      Director of Sales & Marketing

                      Hotel Sahid Jaya Jakarta

                      Director of Sales & Marketing HOTEL SAHID JAYA JAKARTA Promoted to a global channel marketing role with oversight of public, Corporate, Government relations, promotions as well as a Loyalty Program. Developed and managed a 12-member staff comprising direct and indirect reports and collaborated extensively to Banquet Division to drive integrated efforts targeted business critical product lines. 


                      Director of Sales

                      Le Grandeur, formerly Hotel Dusit Mangga Dua Jakarta

                      Director of Sales HOTEL DUSIT MANGGA DUA JAKARTA.  Directed Sales,promotions and advertising and Reservation at the head of a staff of 15 accountable in annual business and delivery of the highest market share companywide & marketing budget. Fostered  sales growth across retail and distribution sales channels through the successful introduction of a Dusit customer loyalty program. Increased rooms occupancy from 30% to 55%  during toughest time in the tourism scene of 2001, delivering 35% better ARR & RevPar  againts 2000 results. Introduced new business mix which contributed hotel's positive performance in the Corporate Segment, at the high 60s of hotel occupancy in 1st quarter of 2002. 


                      Assistant Director of Sales & Communication

                      Hotel Ciputra Jakarta (a managed hotel by Swiss-Bel Hotel Hongkong)

                      Assistant Director of Sales & Communication HOTEL CIPUTRA JAKARTA . Delivered strategic sales leadership to add revenue, define and refine corporate brand recognition. Oversaw public relation staff in developing integrated marketing and communications strategies. Played a key part in branding, public relations, and channel advertising and media communication. Catapulted sales by harnessing a targeted loyalty promotion that took advantage of an innovative, new e-commerce platform equipped components. 


                      Front Office Supervisor

                      Sheraton Inn Bandung


                      Restaurant Supervsior

                      Turi Beach Resort Batam

                      Involvement in Trade Show & Exhibition

                      • Organize Horison Hotels Indonesia for attending DW (Dunia Wisata) Table Top Jakarta on May 2010
                      • Organize & Attending Sales & Marketing Meeting of Horison Hotels Indonesia on April 2010
                      • Attending MG Table Top Jakarta on April 2010
                      • Organize & Attending Malaysia Travel Fair, Kuala Lumpur  on March 2010
                      • Budget Plan Meeting Horison Hotels Indonesia, Semarang on November 2009
                      • Attending ITB Singapore in 2009
                      • Attending GITF (Garuda Indonesia Travel Fair) on August 2009
                      • Attending BTM (Borobudur Travel Mart) Jogyakarta on April 2008
                      • Attending TIME Jogyakarta in 2007
                      • Attending ATF (ASEAN Travel Forum)  Langkawi, Malaysia in 2005
                      • Attending CITM (China International Travel Mart)  Shanghai, China on October 2003
                      • Attending ATF (ASEAN Travel Forum) Cambodia in 2002
                      • Sales & Marketing Training of DUSIT Hotels Group  Bangkok, Thailand in 2001

                      Training, Seminar & Workshop

                      • Basic and Advance Selling Skill on July 2006
                      • People Care Program on April 2006
                      • Proactive Leadership Training & Leadership Challenge on September 2001 & April 2003
                      • Proactive Overview to Yield Management on May 2002
                      • HotelBANK System User functionality on February 2002
                      • Train The Trainer on July 2001
                      • Building Sales Productivity on March 2001
                      • Supervisory Skill Training on June 2000
                      • New Development in Marketing within The Hotel Business on November 1997
                      • Managing Yield on March 1997
                      • Upselling on February 1994
                      • Professional Sales Training Seminar on February 1994
                      • Training Skill Workshop on May 1992
                      • Sheraton Guest Satisfaction System in 1990



                      5th Semester

                      University of Darma Persada, Jakarta

                      Japanese Literature



                      Trisula Hotel & Tourism Academy,Bandung


                      Area of Expertise
                      • Competitive Intelligence
                      • Relationship Management
                      • Market Research/Analysis
                      • Sales/Marketing Strategy
                      • Strategic Planning
                      • Advertising
                      • Event Planning
                      • Negotiations
                      Computer Skills

                      MS Office (Word, PowerPoint, Excel)

                      • Able to explain Property issues to non-Property Individuals
                      • Able to work with Property Professionals
                      • Able to work under own stream
                      • Proven ability of working under pressure