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My work now

Managing all product cycle and business issues for  Samsung smartphones in 2 biggest retailers  at Ukraine - Comfy and Citrus. Previously managed sales project launch at USA market  for consumer electronics mostly at Amazon and web platform. Successful experience of launching premium products,  marketing promotion and  communication at online and offline.

Work experience

Business Development Manager

Samsung Electronics Ukraine Company.
november 2016PRESENT DAY

Responsibilities

Strong experience and expertise at new product Launches to the market (smartphones)

Participation at creating launch and sales strategy for USA and Europe for S9/S9+

Actively involved at Product management processes as extra work due to previous good experience and strong product management expertise (started from Q3 Y2017, was interested in vacancy of Product manager which in nearest half of year planed to be vacant):

Development and weekly update of Sales guide for all smartphone line-up;

Effective launch marketing communication at national retailers on e-commerce and stores, market positioning

Review and analysis of competitor’s line-up

Immediate countermeasures and quick response to aggression of competitors

National promo roadmap long-term planning etc (example: gifts, credit, additional service, vouchers, loyalty bonus programs)

Proactively lead the business's strategic account planning processes and develop performance objectives

Review competitor activity in account and drives the development and implementation of appropriate response strategies

Sales Planning (forecasting, negotiations with customers, approving, sales analyzing, stock analyzing

Developing purchasing and sales strategies for future period

Monitoring the accounts' performance against business plan and developing alternative strategies when needed

In collaboration with the Marketing team, organizing all marketing activities (events, publications, other communications and activities) relevant for customers’ portfolio

Close cooperation with brand  marketing department, retail marketing and regional offices members. Effective managing of team members for different type of projects (5-12 participants: organization of launch events, product launches to the market, trainings, retail preparation, online and offline

 

Achievements

Increased smartphones market share for 40% at 2 biggest telecom retail chains at Ukraine ( category smartphones ) - total contribution to market 25% ( period second half Y2017 - Q1 2018)

Successful increase of premium sales ( 600$+ segment) at key partner portfolio - Growth 3 times, period of project. Best practice at all company

Best sell-out and sell-in long-term forecast accuracy through all accounts in Mobile division

Regular best self and accounts performance, overachievement of KPI’s, dynamic sales growths

 

Senior Tablets Product Manager

Unitrade Group Inc.
January 2014June 2016

Responsibilities

Planning and control of key KPI in directions

Budget planning areas;

Communication and negotiations with suppliers, as well as the expansion of the supply chain

Evaluation of market situation and competitor analysis

Formation of assortment and pricing policy in the B2B and B2C channels in the USA & Ukraine

Development of a wholesale channel with office at New Jersey (USA), key customers from USA, Europe, South Africa

Development and implementation of marketing activities to promote destinations

Procurement of products from China, Hong Kong and USA

Competitors market analysis, market research, industry trend analysis

Pricing and procurement of the product

Strategy and sales planning

Launching sales project in B2B and B2C channels at USA ( on web, Amazon, E-Bay and wholesale all around the world)

 

Achievements

Found near 80 potential suppliers of electronics in the United States in the spring of 2016, with 20 of them company started active work

Successful promotion of Amazon account - best selling models , fast grow of subscribes and positive feedbacks

More than a year Deputy Commercial Director

WORK EXPERIENCE

SENIOR Product Manager

UNITRADE GROUP INC.
AUGUST 2012 January 2014

Responsibilities

Pricing and procurement of the product

Procurement planning

Searching of the new suppliers, harmonization of working conditions

Coordination and approving of marketing activities

 Assortment and inventory management

KPI Planning on short-term and long-term basis

Responsible for managing the complete product life cycle

 

Achievements

Developed and implemented new marketing activities. Invented a process how to bring the model in the "top 10 Hotline" for 30-45 days, which increases its sales in 5 times

Initiated and implemented new way of sales planning in the company, based on detailed each SKU analysis

Increased profitability on Android tablets to 40% margin in period of 6 month, by reducing the SKU and the purchase of more profitable models

Held meetings with the sales department every week throughout the year to improve communication and sales, which led to over fulfillment the sales plan on a regular basis and increased company profit

Tablets Product Manager

Unitrade Group Inc.
August 2012January 2014

Responsibilities

Competitors market analysis, market research, industry trend analysis

Pricing and procurement of the product

Procurement planning

Searching of the new suppliers, harmonization of working conditions

Coordination and approving of marketing activities

Assortment and inventory management

KPI Planning on short-term and long-term basis

Responsible for managing the complete product life cycle

Achievements

Developed and implemented new marketing activities. Invented a process how to bring the model in the "top 10 Hotline" for 30-45 days, which increases its sales in 5 times

Initiated and implemented new method  of sales planning in the company, based on detailed each SKU analysis

Increased profitability on Android tablets to 40% margin in period of 6 month, by reducing the SKU and the purchase of more profitable models

Held meetings with the sales department every week throughout the year to improve communication and sales, which led to over fulfillment the sales plan on a regular basis and increased company profit

WORK EXPERIENCE

Store Administrator

Ultracard (Levi’s store)
FABRUARY 2011June 2012

Responsibilities

Personnel Management -  team near 15 person

Conduct interviews with candidates

Achievement of sales plans

Maintenance of store documentation;

Merchandising in the store

Achievements

Regular overfulfillment of all sales KPI’s

Absence of frequent staff changes, strong friendship relationships at the team

This store showed the largest revenue during the year in the Levi’s chain (from all cities in Ukraine)

Education

Bachelor's degree /Translator of Arabic and English languages

Kyiv National Linguistic University
20082012

 

PERSONAL INFORMATION

Ambitious

Goal oriented

Not afraid of difficulties

Easy  face challenges

Highly self-motivated

Optimist

Confident

Fast learner

Stress-resistant

Outgoing and sociable

Tolerant

Team player

Pet friendly

My dreams: Open shelter for homeless animals at Kiev, write a book, visit other planet)

Life credo:  Reality - in action! Do only what you love, life is too short to waste. 

Skills

Product Management

Lidership 

Management

Strong analytical skills

Customer service

High negotiation skills 

Strategy

Product marketing

languages

English - Advanced

Ukrainian - Native 

Russian - Native