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Professional Profile

Solid technical background with strong communication skills and wide range of expertise gained during more than 18 years of international commercial experience in the automotive, food and marketing industries.

Hands-on experience on sales management & development of customer accounts, setting-up distribution channels and key account management.

Highly experienced in creating commercial strategies and negotiating with key multinational accounts in an international level.

Work experience

May 2011Jan 2015

Regional Sales Manager


The company headquartered in Zug, Switzerland, is among the market leaders in fastening technology in Europe, the Americas and Asia-Pacific.

Bossard is a global network of companies with more than 2,000 employees in over 60 locations and carefully selected international partners in all regions of the world.

Their drive for excellence and innovation has led to steady growth and market success for more than 180 years.

The core competences of the Company are:

•  Fastening elements - the full range of fastening products such as screws, nuts, bolts, woodscrews, washers, pins and much more.
•  Application Engineering and consulting services to optimize the production and assembly processes of its customers.
•  Customer logistic solutions to free production from C-parts management.

Reporting to Managing Director in Bossard Spain:

•  Define and execute business development strategies in line with the targets in the assigned area (North of Spain) to increase the brand awareness and market share.

•  Support voice of customer mentality to understand key buying factors and value sourcing.

•  Analyse market trends and competition status.

•  Perform regular reporting via CRM

Dec 2006Apr 2011

Key Account Manager

Industrias Gol (Grupo Alfa) 

The corporate history and tradition of Alfa goes back as far as 1920. Since then the Internationally well known sewing machine brand has gone from strenght to strenght. Today the Alfa Group has become one of the leading industrial groups in the Basque Country, with 14 companies focused on three fields of activity: Small household appliances, industrialisation for art, and industrial processes, which account for 80% of the Group's turnover: cold stamping, machining and microfusion, selling to sectors such as automotive, aeronautics, defence, agriculture and elevators and with a staff of around 800 workers.

Industrias Gol is part of the Stamping Division and produces special parts for the automotive industry (Security parts for Tier 1 seat, airbag and seatbelt manufacturers).

Reporting to the the General Manager of the Stamping Division:
•  Strategy definition and sales management for the most important accounts (Aprox. 10 Mio € of annual turnover).
•  Detection of business opportunities in the managed Key Accounts and expansion of existing business within the portfolio of managed Customers.
•  Compilation/analys of sales and profitability figures and identification of changes in national and international market trends.

Jul 2006Nov 2006

Sales & Marketing Manager

Maderas Urkia, S. L.

Maderas Urkia is one of the leading wood distributors in the Basque Country.

Reporting to the General Manager of the Company:
•  Definition of the sales and marketing strategy of the company.
•  Sales team management.
•  Compilation/analysis of the sales figures and identification of changes in regional market trends.

Nov 1999Jul 2006

Export Manager

Jesus Oñate y Hermanos, S.A.

Jesus Oñate is a company with a long industrial tradition that began in 1879, focusing primarily in the manufacture of fastening elements and technical parts, which at present, are produced using cold forging and machining processes.

Jesus Oñate works for the most important european Tier 1 and OEM Automotive Industries and produces for them a wide range of technical security parts for different parts of the vehicle.

Reporting to the General Manager of the company:
•  Sales strategy definition.
•  Management of export sales organization, distributors and key accounts and regular review of export business.
•  Analyse market trends and competition status.

•  Detection of business opportunities in the managed Key Accounts and expansion of existing business within the portfolio of managed Customers.

Dec 1998Nov 1999

Non Food Brand Manager

Eroski sociedad cooperativa

Eroski is a Spanish supermarket chain with nearly 1,000 outlets spread across Spain (excluding franchises). It is run as a worker-consumer hybrid co-operative within the Mondragon Corporation group. 

Responsible for the launching of the Eroski brand products:

•  Analysis of the categorization and definition of assortment.

•  Technical definition of the product.

•  Certification of supplier and product, management of the communication line and product release (packaging, launching and follow up).

Jul 1996Aug 1998

Co - founder

Impact publicidad móvil

Co-founder of a new company dedicated to the mobile advertising.

•  Creation and implementation of the company

•  Design of the advertising vehicle, market research, development of the marketing plan, corporate and commercial work

Third prize at the 4th edition of the Bilbao Business Initiatives Contest. Bilbao's Town Hall (June 1997)

Feb 1996Sep 1996


Café fortaleza

Salesman of a coffee-system for offices and businesses between 5 and 25 employees in the area of Gipuzkoa (Basque Country).


Professional Skills


The ability to express ideas effectively both verbally and in writing, in individual and group situations, adjusting language, terminology and non verbal communication in a manner appropriate to the recipients, resulting in understanding and/or action


The ability to work effectively with others on a common task; taking actions which respect the needs and contributions of others; contributing to and accepting the consensus; negotiating a win-win solution to achieve the objectives of the team

Planning & organising

The ability to manage self and/or others, and resources including time and surrounding circumstances to reach a specific goal


The ability to manage multiple assignments and tasks, set priorities, and adapt to changing conditions and work assignments.



  • Native speaker of Spanish and Euskera (Basque language)
  • Excellent speaking and writing skills in English (Operative level in the British Chamber of Commerce, Operative level in the Language School of the Chamber of Commerce of Bilbao)
  • Fluent in written and spoken German