Overview

I am a marketing professional with eight years’ experience in online marketing, marketing automation, demand generation and brand management for both start-ups and large corporations. I specialize in CRM and marketing automation system administration and collaborating with motivated, experienced teams to develop marketing strategy, create key messages, and deliver focused and integrated marketing campaigns.

My areas of expertise include:

Online/Digital Marketing Strategy
Marketing Automation (Eloqua/Marketo) and CRM Systems (salesforce.com) Administration
Website Design and Development (HTML/CSS)
Email Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising
Social Media Marketing (SMM)
Web Analytics and Reporting
Project Management

Born and raised an Army brat, I became accustomed to traveling and interacting with various cultures at an early age. I received my Master's Degree, with Honours, in International Relations from the University of St Andrews in St Andrews, Scotland.

Work History

Work History
Jul 2011 - Present

Lead, Digital Marketing and Campaign Services

[Company Confidential]
  • Owns digital communications for North America. Drives strategy and execution for integrated marketing plans, online and interactive marketing, events and brand awareness activities.
    • Manages social media for North America, covering posts on Twitter, Facebook, Google+ and LinkedIn. Works closely with the corporate social media team to execute long-term social media campaigns.
    • Develops web site content and executes global and/or extremely high-profile events, working with the corporate web team.
    • Creates and optimizes landing pages, microsites, registration pages, direct emails and email auto-responders, newsletters, surveys, and raffles in Marketo and on Wordpress.
    • Collaborates with sales and marketing heads for vertical and horizontal groups across the globe on US-targeted integrated campaigns. Involved in preliminary planning sessions, strategy discussions, content editing and, ultimately, directly executes the digital campaign elements.
    • Developed first campaign-specific lead scoring program on a global level to track interest in a mobility services campaign targeted at the financial industry.
  • Supports field marketing managers, alliances, and client and executive teams with the execution of events.
    • Facilitates development of trade show booth graphics, event banners, invitations and digital communications.
    • Saved over $75K in external design costs by taking some Photoshop/Illustrator/Acrobat projects in-house.
Nov 2010 - Jun 2011

Web Marketing Manager

CarryQuote AG
  • Acted as co-webmaster of the corporate web site by managing search engine optimization (SEO), link building, custom landing pages, and web site content.
    • Increased average weekly web site traffic by 40% and web site registrations by 200% in one quarter through improved SEO, PPC advertising, social media and email outreach.
  • Administered any requirements/configuration within salesforce.com, including lead sources, custom fields, validation rules, dashboards, applications, and reports.
    • Altered all corporate web site forms to conform to salesforce.com’s Web-to-Lead rules and feed new leads directly into the system.
  • Managed company presence on the social media space.
    • Increased Twitter followers by 200% in one quarter through increased numbers of posts.
    • Created custom Facebook fan page using FBML and iFrames.
  • Ran all Google AdWords activities, including keywords, ads, placement, spend, and landing pages.
    • Increased Google AdWords conversions by 500% in two quarters while maintaining existing levels of spend by analyzing and optimizing keywords, ad text and landing pages. 
Feb 2011 - Jun 2011

Online Marketing Consultant

ECOcentric Bags Inc.
  • Hired as a freelance consultant to to increase social media presence, manage public relations, compose blog posts and press releases, increase backlinks, run contests and promotions, and improve brand identity and awareness as the company expands its market to the U.S.
    • Increased Twitter followers by 200% in one quarter.
    • Created custom Facebook fan page using FBML and iFrames.
    • Built relationships with green-related blogs and websites, and ran multiple contests on related sites to drive web site traffic and brand awareness.
Nov 2006 - Mar 2010

Online Marketing Manager

EnterpriseDB Corporation
  • Developed and implemented developer-focused integrated marketing campaigns utilizing print advertising, trade shows, webcasts, and online marketing. 
    • Saw 300% quarter-after-quarter lead growth, with a continuing upward trend.
    • Increased Google AdWords conversions from 3% to 15% over a one-month period while maintaining existing levels of spending.
    • Developed microsite as a temporary viral marketing effort that was responsible for 30% of the total number of product downloads.
  • Managed search engine optimization (SEO) of the company web site.
    • Continuous 5-10% increase in web site traffic each week from preceding weeks.
  • Owned all activities related to Eloqua and salesforce.com administration, including managing email marketing systems, policies, and processes, and creating reports, forms, and programs related to company events, and marketing campaigns.
    • Project manager for Eloqua and salesforce.com integration.
    • Developed lead scoring program between Eloqua and salesforce.com, which increased the effectiveness of the inside sales team by qualifying leads prior to initial sales touch.
    • Increased lead-to-opportunity conversions by 30% by implementing a “drip campaign” that nurtured incoming leads and assigned them to the sales team based on web site activity.
  • Managed company presence on social media, including Facebook, Twitter, and LinkedIn.
    • Twitter followers increased 120% in a three-month period and accounted for multiple five-figure sales.
    • Championed the creation and design of the company blog in July 2009; traffic to the blog increased 300% month-over-month.
  • Produced, managed, and acted as speaker for both internal and external company-sponsored webcasts.
    • Wrote and designed HTML invitations and follow-ups, managed registrations, coordinated dress rehearsals with the speakers, and recorded and managed the events.
    • On-demand webcast downloads accounted for 20% of all new leads per week.

Certifications

Certifications
Mar 2007 - Present

Hands-On Eloqua 101

Eloqua Corporation
Dec 2007 - Present

Salesforce Administration (EE/UE Editions)

Salesforce.com / Bluewolf

Skills

Skills

Marketing Strategy

Marketo

Wordpress

Salesforce.com

Eloqua

Web Design (HTML)

Adobe Photoshop

MS Office

Word, Excel, PowerPoint, Outlook

Education

Education
Sep 2001 - Jun 2005

Master of Arts (with Honours)

University of St Andrews

The School of International Relations at the University of St Andrews is the only one of its kind in Scotland and is recognized globally for the exceptional quality of its research and teaching. St Andrews is Scotland's first university and the third oldest in the English-speaking world, founded in 1413. Over six centuries it has established a reputation as one of Europe's leading and most distinctive centres for teaching and research.

International Relations:

Themes in 20th Century International Relations Ethics and World Politics Modern Ideologies International Relations and International Law Gender and Generation Case Studies in Conflict Analysis Conflict in the Middle East The International Relations of Sub-Saharan Africa International Regimes and Organisations Politics, Religion, and Ideology Honours Dissertation

Spanish:

Spanish Language and Texts Intermediate Spanish Language and Literature

Social Anthropology:

Society and Environment Language, Culture, and Society The Foundation of Human Social Life

Activities and Societies:

  • Overseas Society
  • Women's Cricket
  • Rogue Productions (filmmaking)
  • Fencing
  • Spanish Language Society
  • Wine and Cheese Society