Brand and Digital Marketing Strategist
- Louisville KY
Marketing professional with proven success at managing multiple high profile priorities with budgets up to $50 million and teams up to 30 people. Diverse acumen in marketing strategy and operational implementation with focus on brand and digital solutions benefiting agencies and international corporations. Proven ability to leverage consumer trends and customer experience to drive brand visibility and expansion.
Full service integrated advertising agency
Direct agency account services, strategy, creative services, technology solutions and performance media teams to support a dedicated healthcare division. Lead account service team of 25 to provide expertise in brand alignment and digital strategies for patient acquisition for 200 hospitals within the Community Health System network. Responsible for division profit and loss statement as well as new business growth within the category.
Customer experience branding agency
Provided senior client services leadership and digital solution development for Humana while co-located in Louisville, KY. Worked with internal clients to understand business problems and develop insight driven strategies and solutions that drove deeper relationships and inspired brand preference with target consumers, specifically in Individual (H1) and Medicare product lines. Lead account and strategy teams in the agency overseeing day-to-day work to assure quality solutions across brand planning, digital & integrated strategy and user experience. Developed and lead content generation strategy and cross-partner integration for digital properties, including CRM (Salesforce), Brand Campaign social, SEO, traditional media (TV) and display advertising.
Integrated marketing solution provider delivering 1x1 messaging and marketing strategies.
Spearheaded development and implementation of marketing strategies dedicated to lead generation, revenue growth and brand enhancement for client and agency partners. Managed a team delivering content for external web, mobile sites/apps and social media initiatives while providing support and strategic guidance. Specified, configured and connected tools to automate data-driven marketing solutions. Ensured all analytical tracking and KPIs were established and properly reported. Google Partner, Salesforce Integrator and Adobe Campaign Partner Agency.
Integrated marketing company providing customer care tools, strategies, and resources.
Oversaw all significant marketing efforts, including market opportunities/sizing, integrated marketing strategies and testing, consumer trends, and service offering for broad client base. Directed development of new digital products and strategies through intensive analysis of business intelligence, customer data, and market reports. Ensured high standards of brand performance, vertical market expansion, and marketing resource allocation.
Fortune 500 corporation operating or licensing brands Taco Bell, KFC, Pizza Hut, and WingStreet worldwide.
Key participant at YUM! Brands Global Design Center through researching, analyzing, and utilizing global consumer trend data for some of world’s most notable brands. Drove global development of customer experience strategies while interfacing with team architects and designers, Brand Teams, and overall leadership team to provide product line strategy and positioning guidance to the brand and advertising teams.
Full-service advertising agency
Led, authored and implemented strategic planning for clients as leader of Account Service and Project Management teams. Researched and disseminated new digital technologies to internal staff and external client base.
Concentrations in Economices and German
Stephen Covey’s First Things First, Creative Problem Solving, Good to Great, John O’Keeffe’s Achieving Breakthrough Results, Salesforce Administration, Tableau Advanced Training, Marketo Integration Partner, Google Search and Video, Exact Target Integration Partner
Transactions, Code Sets and Identifiers, Privacy, Security, ARRA/HITECH Act and Omnibus Rule, Implementation