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Marketing professional with proven success at managing multiple high profile priorities with budgets up to $50 million and teams up to 30 people. Diverse acumen in marketing strategy and operational implementation with focus on brand and digital solutions benefiting agencies and international corporations. Proven ability to leverage consumer trends and customer experience to drive brand visibility and expansion. 

Work History

Aug 2015Mar 2016

VP/Team Lead

Scoppechio, Louisville, KY

Full service integrated advertising agency

Direct agency account services, strategy, creative services, technology solutions and performance media teams to support a dedicated healthcare division. Lead account service team of 25 to provide expertise in brand alignment and digital strategies for patient acquisition for 200 hospitals within the Community Health System network. Responsible for division profit and loss statement as well as new business growth within the category.

  • Created patient path to purchase strategy marrying unique touchpoints with corresponding digital and traditional tactics for 8 service lines. Created process to support over 4,000 lead generation project requests.
  • Configured enterprise-wide patient profiles for use in structuring data collection for customer lifecycle communication. Served as subject matter expert for scoping, researching and implementing new CRM and marketing automation tools.
Jan 2014Jul 2015

VP/Account Director

RAPP, New York, NY (an Omnicom Company)

Customer experience branding agency

Provided senior client services leadership and digital solution development for Humana while co-located in Louisville, KY. Worked with internal clients to understand business problems and develop insight driven strategies and solutions that drove deeper relationships and inspired brand preference with target consumers, specifically in Individual (H1) and Medicare product lines. Lead account and strategy teams in the agency overseeing day-to-day work to assure quality solutions across brand planning, digital & integrated strategy and user experience. Developed and lead content generation strategy and cross-partner integration for digital properties, including CRM (Salesforce), Brand Campaign social, SEO, traditional media (TV) and display advertising.

  • Lead agency team and coordinated internal stakeholders to architect and produce industry-first curated and original content website fueled by consumer trends and current online dialogue.
  • Authored strategic briefs and point of view documentation to drive brand creative messaging across integrated communication platform (digital+traditional), product and local market initiatives.
Dec 2011Current

Partner, Marketing Strategy & Digital Innovation

Concentric Marketing Solutions, Louisville, KY

Integrated marketing solution provider delivering 1x1 messaging and marketing strategies.

Spearheaded development and implementation of marketing strategies dedicated to lead generation, revenue growth and brand enhancement for client and agency partners. Managed a team delivering content for external web, mobile sites/apps and social media initiatives while providing support and strategic guidance. Specified, configured and connected tools to automate data-driven marketing solutions. Ensured all analytical tracking and KPIs were established and properly reported. Google Partner, Salesforce Integrator and Adobe Campaign Partner Agency.

  • Increased revenue 25% for Medicaid insurance client by designing and deploying high-impact, integrated marketing campaign within Adobe Campaign.
  • Created 50% cut in labor and increased profitability by providing customized Salesforce solutions combined with outsourced marketing strategy for cost containment firm client.
  • Architected SaaS online marketing asset-management tool to support franchised and remote sales teams with customized marketing materials, calendars and POP solutions.
Dec 2009Dec 2011

VP, Performance Marketing & Product Innovation

ACCENT Marketing, Jeffersonville, IN (an MDC Company)

Integrated marketing company providing customer care tools, strategies, and resources.

Oversaw all significant marketing efforts, including market opportunities/sizing, integrated marketing strategies and testing, consumer trends, and service offering for broad client base. Directed development of new digital products and strategies through intensive analysis of business intelligence, customer data, and market reports. Ensured high standards of brand performance, vertical market expansion, and marketing resource allocation.

  • Personally tasked with designing new, overall go-to-market strategy focused on CRM+ integrated marketing which improved company’s global financial situation within 6 months of implementation.
  • Drove $5.5M in sales and $1.5M in EBITA through development and go to market strategy of self-branded insurance solution.
  • Delivered $1.7M in additional billings through creation of white labeled service offerings (CRM+integrated marketing) in a pay for performance model for direct clients and MDC Partners agency clients.
Jun 2008Nov 2009

Sr. Manager, Global Retail Trends Strategy (Global Design Center)

YUM! Brands, Louisville, KY

Fortune 500 corporation operating or licensing brands Taco Bell, KFC, Pizza Hut, and WingStreet worldwide.

Key participant at YUM! Brands Global Design Center through researching, analyzing, and utilizing global consumer trend data for some of world’s most notable brands. Drove global development of customer experience strategies while interfacing with team architects and designers, Brand Teams, and overall leadership team to provide product line strategy and positioning guidance to the brand and advertising teams.

  • Created $250K in cost savings through the development of a completely new asset position and menu platform by leading and directing a cross-functional brand summit.
  • Fostered new customer concept testing protocol while managing consumer insights testing and focus groups, leading to a corresponding training program for Brand Managers within all brands.
  • Instrumental in highly visible marketing initiatives, including brand language and logos for KFC and asset redesigns of KFC, Long John Silver’s, A&W and Pizza Hut.
May 2005Jun 2008

Vice President, Client Services (Contracted to YUM Brands)

Quantum Communications, Louisville, KY

Full-service advertising agency

Led, authored and implemented strategic planning for clients as leader of Account Service and Project Management teams. Researched and disseminated new digital technologies to internal staff and external client base.

  • Scoped and designed architecture for cloud-based digital resource allowing accessing, inputting, and sharing of consumer trends and local market innovation data for global clients.
  • Created digital and desktop guides to utilize stage gating for field testing new product concepts.
  • Authored franchise marketing guide for fast casual concept, increasing YOY company store growth through establishment of strategic direction, marketing operations calendar and consistent brand voice.

Additional Experience

  • Founder/Partner – MindShare Advertising, Louisville, KY
  • Director of Marketing Communications – Lightyear Communications, Louisville, KY
  • Account Supervisor – Creative Alliance, Louisville, KY
  • Client Services Manager – Kleier Communications, Inc., Louisville, KY
  • Advertising Director – Acton Enterprises, Inc., Jeffersonville, IN
  • Account Executive – Baron Advertising, Inc., Cleveland, OH



Bachelor of Arts, Advertising

The Ohio State University

Concentrations in Economices and German


Stephen Covey’s First Things First, Creative Problem Solving, Good to Great, John O’Keeffe’s Achieving Breakthrough Results, Salesforce Administration, Tableau Advanced Training, Marketo Integration Partner, Google Search and Video, Exact Target Integration Partner




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