New Projects Offer New Opportunities To Faux Professionals Faux Finisher Magazine September 1, 2009 A three page article discussing the changing Faux Painting market and future trends in finishes. The article highlights the affects of economic downturn on faux projects and points out future opportunities in the market. Written to promote Valspar Decorative Paint finishes.
Strategy Reset Execution Product Presentation Executed multiple resets to simplify customer shopping experience and grow sales.
New Category Drive New Sales Innovation & Differentiation Successfully presented, negotiated and launched new Valspar "Outdoor" spray paint to all US based Lowe's Home Improvement stores. The new product sales rocketed leading to assortment expansion and more shelf space. The "Outdoor" spray paint was first in its category to meet the growing outdoor living trend. The innovation was not only in packaging and new customer segment, but also in product placement: near seasonal and garden merchandise to intercept the shopper.
Gain Market Share Breakthrough Technology Targeting "Millenial" Customer Took shelf space and market share from competitor by gaining an entry into Anti-Rust spray paint market. Since innovation of spray paint, the anti-rust category has been monopolized by Rust-Oleum brand. In past years, multiple and extensive efforts to enter the Lowe's anti-rust business failed due to high Rust-Oleum brand recognition. Developing and introducing a new anti-rust product was not an easy task. It took collaboration and partnership among all Valspar departments to deliver an unmatched performance product. Valspar new MAX anti-rust targets the Millennial's; a customer base that is less brand conscious and is willing to try out new innovative products.
Innovation Product Launch Market Segmentation Successfully introduced breakthrough new spray paint formula and spray can design into all Lowe's Home Improvement Stores. The new spray paint innovation created disruption in the category while reinforcing Valspar's brand promise of "Make it Easy" and deliver a value to the consumer. Project was based on extensive consumer research, segmenting the market and identifying unmet customer needs. In charge of presenting and selling new product formula and packaging to Lowe's, including presentations at the Executive level. Worked with Lowe's buyers on product pricing, placement, marketing and launch. Successfully negotiating product invoice. Participated in new packaging development and product positioning process; Worked with R&D to gain better understanding of product properties and translate into relatable market statements. Partnered with Marketing to develop new POP materials and effectively promote the product. Teamed up with Operations team and led the product transition in over 1700 Lowe's stores. Led product training efforts, including interactive online training lessons to over 300 Valspar field sales reps.
National Account Manager
Managed all marketing and business development strategies for 8 sales locations throughout the State of Ohio for this high-end international cosmetics firm with $450M in annual revenue. Created collateral marketing and training materials. Supervised a team of 16 professionals in operating policies and product lines.Key Achievements:* Recognized by the CEO for achieving 70% above quota at annual make-up artists events.* Improved annual sales by 15% through numerous strategic sales events.* Reduced merchandise returns by 35% with a “perfect add-on” selling system.
Manage strategic direction and execution for 2 product categories, Decorative Paint (Faux) and Aerosol, producing over $75M in annual sales at over 1750 Lowe's stores worldwide. Ensure delivery of profitable product mix by continuously updating product assortments for current and upcoming trends. Draft long- and short-term product plans, including merchandising updates, promotions, new product introductions and exit plans, sales and training initiatives.Achieve preferred vendor status internally and externally. Listen to customers, suppliers, partners and cross-functional team members to establish goals and lead successful project execution.Collaborate with Lowe's buyers to negotiate product pricing and placement, develop merchandising strategy and propose planogram updates based on consumer shopping and market trends. Draft and present annual product line reviews.Partner with Marketing to provide category strategic vision and direction, identify promotion opportunities, research market trends, gain consumer insights, interpret market research data, and approve all category marketing materials to ensure adherence to brand guidelines. Collect and analyze POS sales data (+200 SKUs reported by SKU and Store) to identify product trends and sales growth opportunities. Key Achievements: * Turned Decorative Paint P&L from negative bottom line to $1M+ profitability through reduced costs and 380% revenue year-over-year increase.* Introduced over 20 new products/additional color SKUs. Added a new product sub-category, directly taking shelf space and market share from in-store competitor.* Improved Aerosol profitability by selling additional, higher margin product lines/improvements.
Held full charge of all aspects of space planning, inventory optimization and stock monitoring for the largest US specialty provider of fabrics and 1 of the biggest crafts retailers with 774 stores in 47 states and $1.9 billion in annual revenue. Closely interfaced with retail stores to implement business plans and coordinate visual merchandising programs. Acted as primary contact for marketing, store planning, merchandising and merchandise support teams. Deployed expertise in inventory planning, creative displays, target marketing and executive demonstrations.Key Achievements:* Earned a top company award for exceeding expectations in overall project management and achievements in Organizer Merchandise Shop and leading the CMT in merchandising presentations.* Successfully led and completed the $6M Organizer Category Shop merchandise presentation process, involving the total re-merchandising of planogram strategies and achieving 10% higher store sales.* Increased sales by 25% and decreased labor costs by $350K through the consolidation of 10 different projects into the merchandise presentation flow for the $12M Basket Category Shop.* Finished 27 complex merchandise planograms, worth $30M in revenue, in only 1 year.
Responsible for corporate merchandising, inventory control, target marketing, store openings, competitive analysis and market trend review for this $2B national jewelry retailer. Highly skilled in managing and executing complex projects; active core member of the team tasked with product development. Planned and conducted detailed marketing presentations, sales analysis, press releases and contract administration.Key Achievements:* Spearheaded project teams of up to 30 professionals across the US in deploying inventory policies into 23 stores for $50M worth of merchandise.* Instrumental in expanding gemstone sales by 10% through a $2.2M national “Display Development Initiative;” supported another $3M “Diamond Display” program for 2008.* Saved over $300K and reduced visual supply costs by 15% at new store openings with fully revised merchandising processes and supply ordering procedures.
Accountable for new business development, product merchandising and client interaction.
Inga possesses the ultimate "can do" attitude while taking on all tasks with a positive energy and a smile. Her upbeat personality and engaging personal style enables her to interact effectively with clients and staff.
Inga is a detaile oriented Space Planner, who not only does what's best for the company but what's best for the customer also. She is always seeing way in which to improve things.
Inga is a pleasure to work with! She always comes to the table with new ideas, and goes out of her way to do her job the best way possible. I know that I can alway count on Inga.
Inga was a great merchandise manager. She worked very hard at growing sales for her assigned product groups through creativity, listening to feedback and great execution. She was great to work with and made an impact while at Valspar.
Inga did a excellent job of increasing our Spray Paint and Decorative Coatings line in all the Lowe's Home Improvement stores throughout North America. She won line reviews with great communicatioin skills and her ability to foster stong buisness relationships with all key influencers at Lowe's corporate. Through her creativity and innovative thinking Valspar was able to acheive full Lowe's support of our Decorative Paint Expert Training Program and grew incremental units from cross merchandising and off-shelf ideas. I would recommend Inga for any position that calls for creativity, stong communication and relationship skill sets and sound business judgement.
Inga is a creative, high energy manager. She was collborated on projects and initiatives at a high level.
Inga is a hard-working, details oriented Account Manager who was was insturmental in leading the charge for innovation. With her guidance and support, our field team was able to become competitive in the market by bringing new and fresh products to our customers and thereby showing a high degree of differentiation. With her passion and drive, I have no hesistations in recommending Inga. She has shown herself to be a solid Account Manager and I feel that the intrinsic qualities possessed will allow her to continue to lead going forward.